Said Differently: A Show About B2B Storytelling
By Troupe.ai
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Category: Marketing
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Episodes: 24
Description
Said Differently features B2B go-to-market leaders as they share experiences and advice on balancing the art and science of storytelling, messaging, and market positioning. Sponsored by Troupe, the platform for story and messaging success.
| Episode | Date |
|---|---|
|
How MQLs Broke B2B Marketing's Credibility and How to Rebuild It
|
Sep 29, 2026 |
|
Human Judgment Remains Critical for Messaging Fundamentals
|
Sep 22, 2026 |
|
RevOps Cares More About Messaging Performance Than You Think
|
Sep 15, 2026 |
|
Your Competitor Makes a Messaging Move. BREATHE!
|
Sep 08, 2026 |
|
The New Messaging Rules When AI Accelerates Product
|
Jun 29, 2026 |
|
Messaging in Regulated Industries Means Taming Complexity
|
Apr 27, 2026 |
|
Product Marketing's Value Goes Up When it Shifts Left
|
Apr 21, 2026 |
|
Defining and Measuring the Role of Chief Storyteller
|
Apr 14, 2026 |
|
Messaging in the Early Stages: Lessons From and For Startups
|
Apr 06, 2026 |
|
Why Empathy Means a Stronger Messaging Connection
|
Feb 24, 2026 |
|
You Don't Hate Slides. You Hate Bad Storytelling.
|
Feb 17, 2026 |
|
Role-Based B2B Messaging in a Funnel-Focused World
|
Feb 10, 2026 |
|
An Investor and Board Member's View of Go-to-Market Messaging
|
Feb 06, 2026 |
|
Lessons Learned from Salesforce's Early Go-to-Market Story
|
Feb 02, 2026 |
|
A Leadership Path for Product Marketing
|
Jan 26, 2026 |
|
What is Market Positioning vs. Messaging? (And the AI Factor)
|
Jan 20, 2026 |
|
Earned Media's Outsized Role in the AEO/GEO Era
|
Jan 12, 2026 |
|
Using AI for Messaging Help: Risks and Opportunities
|
Dec 15, 2025 |
|
Product Marketing Must Bring the Subject Expertise
|
Dec 01, 2025 |
|
Finding Product-Market Fit AND Message-Market Fit
|
Nov 24, 2025 |
|
Do We Trust the Message? Aligning Sales and Marketing
|
Nov 18, 2025 |
|
Building Product Launch Messaging That Sticks
|
Nov 18, 2025 |
|
The CEO's Stake in Messaging Success
|
Nov 18, 2025 |
|
Is Product Marketing Ready to be Measured?
|
Nov 18, 2025 |