Life Sciences Sales Lab

By Shannon J Gregg

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Episodes: 34

Description

Welcome to the Life Sciences Sales Lab, the only podcast dedicated to dissecting, analyzing, and optimizing sales strategies for the unique and dynamic world of life sciences. I'm your host, Dr. Shannon Gregg, a Salesforce.com consultant for the Life Sciences, and a professor of Professional Selling. Get ready to experiment, innovate, and drive real results in the lab of life sciences sales.


Episode Date
Your Sales Tech Won’t Fix a Broken Process with Dr. Shannon J. Gregg
Aug 25, 2026
AI Is Changing Sales — But Human Connection Is Coming Back with Nick Focil
Aug 11, 2026
Beyond the Buzz: How AI, Data & Commercial Strategy Are Transforming Life Sciences with Sheila Rocchio
Aug 06, 2026
The Most Human Sales Strategy in an AI World with Scott Stafford
Jul 23, 2026
The Future of Life Sciences Sales: AI, Compliance & Relationships with Karen Tkaczyk, Ph.D.
Jul 14, 2026
Why Customers Don’t Buy — And What Sales Teams Keep Missing with Hamid Ghanadan
Jul 07, 2026
From Science to Sales: Why Mentorship & Business Development Matter in Life Sciences with Brittany J. Bell
Jun 23, 2026
AI in Life Sciences Marketing: Innovation Without Compromising Trust
Jun 18, 2026
Compliance as the foundation of the industry
Jun 09, 2026
Why Great Life Sciences Products Fail: The Science of Market Adoption with Holley Miller
Jun 03, 2026
The Compliance Edge: How Life Sciences Sales & Marketing Are Evolving with Darshan Kulkarni
May 26, 2026
From One User Group to a Global Movement with Eric Dreshfield
May 19, 2026
The $16 Billion Post-Mortem: Why Enterprise Deals Fail at the Finish Line with Natalie Bulger
May 12, 2026
AI in Life Sciences Sales: What’s Real vs What’s Hype in 2026 with Dr. Shannon J. Gregg, PhD
May 06, 2026
Navigating Regulation & Technology In Life Sciences Sales
Apr 21, 2026
The ROI of Trust: Selling Clinical Outcomes in an Era of Pricing Pressure
Apr 14, 2026
Sales Teams Don’t Hate Change - They Hate Extra Work with Angela Olshefski
Apr 07, 2026
The 2026 Strategy Lab: Data Confidence, Site-Centricity, and the Future of CRM with Andrew Duncan
Mar 31, 2026
The Real Reason Your Sales Team Isn’t Closing with Joe Dustin
Mar 24, 2026
Sell the Way Buyers Want to Buy with John Kearney
Mar 17, 2026
Key Sales Insights from Scott Ballenger | Life Sciences Sales Lab Highlights
Mar 10, 2026
The Sales Framework Lab: Dissecting MEDDIC/MEDDPICC, Challenger, and SPIN Selling
Feb 24, 2026
The Partnership Paradigm: Trust, Transparency & The Future of Sales with James Buckley, Sergio Armani & Patricia Fripp
Feb 17, 2026
From Data to Decisions: The Future of Life Sciences Sales with Memhet Orun
Feb 10, 2026
The Enterprise Engine: A Strategic Blueprint for Glacial Sales and High-Stakes Conversion with James Buckley
Feb 03, 2026
The Partnership Pivot: A Strategic Blueprint for Indispensable Alliances and Long-Game Growth
Jan 27, 2026
Creativity within the Box: The Innovation Blueprint for Life Sciences Sales
Jan 20, 2026
Complexity to Conversion: The Storytelling Formula for a High-Stakes Bid Defense
Jan 13, 2026
Flipping the Demo: The Results-First Blueprint for Winning Life Sciences Buyers
Jan 06, 2026
Buyers Don’t Want Demos. They Want Outcomes With Bruce Wakeman
Dec 30, 2025
Winning Trust In Life Sciences Sales: Regulation Meets Innovation With Rick Ward
Dec 16, 2025
From Chaos to Conversion: Managing Motivation in the Face of Regulatory Change
Dec 09, 2025
Scaling Success: The Blueprint for a High-Impact Life Sciences Pre-Sales Team
Dec 01, 2025
Financialization, AI, and the Future of GTM: Building the Next Sales Model
Nov 18, 2025