Welcome to The Radical Job Shop Show where leaders of some of America's most vital and under the radar small businesses go deep and get gritty about what it takes to build a bold, profitable, and impactful shop. I'm your host, Emily Joann Wilkins, founder of Marketing Metal, the anti-agency that helps machine shops, fabricators, and custom equipment builders craft a radical brand that leaves behind a legacy. Thanks to our friends at Creston Industrial Sales, who've backed our mission since day one. We were able to kick things off live at the Advanced Manufacturing Expo in Grand Rapids.