It’s All About the Comms is where Aotearoa’s PR and communications community comes together to talk shop, share stories, and celebrate the people behind the headlines. Hosted by Paul Patton, a seasoned comms strategist with a passion for storytelling and connection, each episode dives into the moments, campaigns, and conversations shaping our industry. From award-winning journalists to bold campaign creators, we’ll explore what makes great communication tick — the wins, the lessons, and the stories that move people. Proudly brought to you by the Public Relations Institute of New Zealand.