Marketing Leader: Decoded

By Guilty Unicorn

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Category: Marketing

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Episodes: 9

Description

Marketing Leader: Decoded analyzes what companies actually want when they hire Heads of Marketing, Marketing Directors, and VPs. We analyze real job listings to spot patterns, translate corporate speak, and identify the skills that separate candidates. Each episode breaks down 2-3 job descriptions around a theme — what they say, what they mean, and how to develop the capabilities they're really testing for. No guru promises. No generic advice. Just grounded insights from someone who's read hundreds of job listings and knows how to spot the signal in the noise. For marketers who want to lead teams, not just run campaigns.

Episode Date
The Data-Driven Lie
Apr 05, 2026
The Squeeze
Mar 12, 2026
Stakeholder management - the secret skill
Feb 25, 2026
The Atlantic Divide in Marketing Leadership
Feb 09, 2026
When Job Listings Warn You About the Job
Jan 21, 2026
Show your work
Dec 26, 2025
Are you a Strategic Storyteller or a Performance Marketer?
Dec 12, 2025
The Operating System Matters More Than the Office
Nov 24, 2025
WHY THIS PODCAST EXISTS (AND WHAT YOU'LL ACTUALLY GET FROM IT)
Nov 24, 2025