Most CS teams fixate on stopping churn. Fair enough, but the real upside comes from building customer lifecycles that grow revenue, not just protect it. Retention Rethink is a four-part podcast series created with Gainsight (https://www.gainsight.com/), where hosts Taylor Johnston and Courtney Hauser dig into what truly drives retention today. They talk with the leaders rewriting the playbook on education, adoption, community, and AI... and how each one fuels long-term customer value. If you’re ready to build customer relationships that expand, deepen, and actually pay off, this series is your new must-listen.