The Long Aisle with Lucas Ballasy: Inside the Minds of CPG Founders in it for the Long Haul

By Lucas Ballasy

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Category: Entrepreneurship

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Episodes: 4

Description

The shelf is unforgiving. The economics are brutal. And the CPG founders who make it think differently, they play a longer game. On The Long Aisle, host Lucas Ballasy goes behind the scenes with the founders and operators building CPG brands to last, exploring how they think, how they live, and what keeps them going. New episodes every month. Learn more about Lucas at lucasballasy.com

Episode Date
Ep. 3: Yellowbird · George Milton on Hiring His Replacement, Building With His Partner, & What He Never Saw Coming
May 19, 2026
Ep. 2: GOOD GOOD · Gardar Stefansson on Running a Marathon in a Strawberry Jar Suit, Leaving Your Ego at the Door, & Why It Never Gets Easier
Apr 15, 2026
Ep. 1: Rotten · Michael Fisher on Cease & Desist Letters, TikTok Shop Success, & Executive Coaching
Mar 18, 2026
About The Long Aisle (Running Teaser)
Mar 17, 2026