The Long Aisle with Lucas Ballasy: Inside the Minds of CPG Founders in it for the Long Haul
By Lucas Ballasy
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Image by Lucas Ballasy
Category: Entrepreneurship
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Episodes: 4
Description
The shelf is unforgiving. The economics are brutal. And the CPG founders who make it think differently, they play a longer game. On The Long Aisle, host Lucas Ballasy goes behind the scenes with the founders and operators building CPG brands to last, exploring how they think, how they live, and what keeps them going. New episodes every month. Learn more about Lucas at lucasballasy.com
| Episode | Date |
|---|---|
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Ep. 3: Yellowbird · George Milton on Hiring His Replacement, Building With His Partner, & What He Never Saw Coming
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May 19, 2026 |
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Ep. 2: GOOD GOOD · Gardar Stefansson on Running a Marathon in a Strawberry Jar Suit, Leaving Your Ego at the Door, & Why It Never Gets Easier
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Apr 15, 2026 |
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Ep. 1: Rotten · Michael Fisher on Cease & Desist Letters, TikTok Shop Success, & Executive Coaching
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Mar 18, 2026 |
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About The Long Aisle (Running Teaser)
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Mar 17, 2026 |