Sales 101: The B2B Sales Classroom

By Donald C. Kelly & Dr. Bj Allen

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Episodes: 42

Description

Sales 101: The B2B Sales Classroom helps college professors teach sales with confidence by bringing the latest insights from industry leaders, students, and educators. Hosted by Donald C. Kelly and Dr. B.J. Allen, co-authors of Professional Selling and Advanced Selling published by Stukent and used in over 90 universities, the show delivers ready-to-use assignments, strategies, and real-world examples to assist professors as they equip the next generation of sales professionals.

Episode Date
Step-by-Step Guide to Creating a College Sales Curriculum Your Students Will Love | Donald C. Kelly & Dr. BJ Allen - 40
Aug 26, 2026
This Is How You Open A Discovery Call | Donald C. Kelly & Dr. BJ Allen - 39
Aug 19, 2026
How Do I Get Admin Buy-In Into Your Sales Program | Travis Simkins - 38
Aug 12, 2026
Students Still Have an Ugly Perspective of Sales | Farhad Sadeh - 37
Aug 05, 2026
Everything You Need To Know About B2C vs B2B Sales | Patrick Carter - 36
Jul 29, 2026
We Brought Real Sales Leaders into Class…Here’s What Changed | Kim Rugerio - 35
Jul 22, 2026
How to Design Sales Courses that Actually Prepare Students for the Field—Not Just the Final Exam | Rich Kuzmeski - 34
Jul 15, 2026
The Difference Between a Complaint vs. An Objection | Donald C. Kelly & Dr. BJ Allen - 33
Jul 08, 2026
How To Have Difficult Sales Conversation as a New Seller | Donald C. Kelly & Dr. BJ Allen - 32
Jul 01, 2026
Stop Selling, Start Connecting | Tammy Katuin - 31
Jun 24, 2026
Turning Your Sales Program Into a Business Magnet | Rob Hammond - 30
Jun 17, 2026
Before You Can Sell, You Must Know Yourself | Cheryl Parks - 29
Jun 10, 2026
What Is The Shadow Discovery Meeting & How You Should Teach It? | Donald C. Kelly & Dr. BJ Allen - 28
Jun 03, 2026
Before You Teach Sales This Semester, Listen to This | Donald C. Kelly & Dr. BJ Allen - 27
May 27, 2026
Stop Teaching AI Tools...Do This Instead! | Cherilynn Castleman - 26
May 20, 2026
The Best Way To Utilize AI In Your Sales Class | Donald C. Kelly & Dr. BJ Allen - 25
May 13, 2026
The Secret to Winning Deals Before Your Competitors Know There’s a Need | Donald C. Kelly & Dr. BJ Allen - 24
May 06, 2026
Everything You Need To Know About B2C vs B2B Sales | Patrick Carter - 23
Apr 29, 2026
How My College Sales Program Prepared Me To Work At Gong.io! | Joseph Wood - 22
Apr 22, 2026
How Using Videos Can Help Sellers Stand Out | Charlie Crump - 21
Apr 15, 2026
Should I Teach Sales Navigator In My Class? | Donald C. Kelly & Dr. BJ Allen - 20
Apr 08, 2026
The Future of Sales Education Starts With The Buyer | Bert Paesbrugghe - 19
Apr 01, 2026
3 Sales Topics Managers Wish Professors Taught More Often | Donald C. Kelly & Dr. BJ Allen - 18
Mar 25, 2026
The "Needs Vs. Wants" Sales Discovery Fallacy | Donald C. Kelly & Dr. BJ Allen - 17
Mar 18, 2026
What Hiring Managers Wish Sales Professors Knew | Greg Zippi - 16
Mar 11, 2026
What Every Student Needs To Do On LinkedIn To Land A Job! | Donald C. Kelly & Dr. BJ Allen - 15
Mar 04, 2026
From India to the Midwest: Building a Sales Curriculum That Actually Works | Pramit Banerjee - 14
Feb 25, 2026
Here's How To Teach Sales Mindset | Donald C. Kelly & Dr. BJ Allen - 13
Feb 18, 2026
Is AI Killing The SDR Role? | Kristie Jones, Dr. BJ Allen & Donald C. Kelly - 12
Feb 11, 2026
How to Make Sales Role Plays Fun For Students | Donald C. Kelly & Dr. BJ Allen - 11
Feb 04, 2026
Collegiate Sales Competitions | Detra Montoya - 10
Jan 28, 2026
Teaching Student How To Do Effective Daily Planning In Sales | Donald C. Kelly & Dr. BJ Allen - 09
Jan 21, 2026
Professional Selling Is Not Sleazy! | George Denman - 08
Jan 14, 2026
From Keurig to The Classroom: Three Things Students Must Know About Professional Selling | Christopher Stevens - 07
Jan 07, 2026
2026 Sales Predictions Professors Must Prepare For | Donald C. Kelly & Dr. BJ Allen - 06
Dec 31, 2025
Sales Competition | Donald C. Kelly & Dr. BJ Allen - 05
Dec 24, 2025
AI Will Replace Salespeople or Will AI Replace Me? | Barry Erickson - 04
Dec 17, 2025
We Brought Real Sales Leaders into Class…Here’s What Changed | Kim Ruggiero - 03
Dec 10, 2025
Step-by-Step Guide to Creating a College Sales Curriculum Your Students Will Love | Donald Kelly and BJ Allen - 01
Dec 03, 2025
How to Design Sales Courses that Actually Prepare Students for the Field—Not Just the Final Exam | Rich Kuzmeski - 02
Dec 03, 2025
What Is This Podcast All About?
Dec 02, 2025
Trailer
Dec 02, 2025