People walk into dealerships blind. I don’t. Every episode puts you inside a real negotiation — the tense calls, the pricing breakdowns, the sales tactics dealers don’t want you to understand. I walk you through the exact moves, messages, and psychology I use to save buyers thousands of dollars and shut down bad deals in real time. If you want to hear what actually happens behind the scenes, learn how dealers think, and beat them at their own game, you’re in the right place. Welcome to The Price Isn’t Right.