The Scaling Lab

By Tried and True Media

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Category: Marketing

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Episodes: 13

Description

The podcast for founders, marketers, and operators who want to scale DTC brands with precision and profitability. We break down the systems, strategies, and signals behind predictable growth: offer design, creative strategy, customer acquisition, funnel optimization, unit economics, retention, LTV, and full-funnel performance. Each episode delivers frameworks, case studies, and actionable insights from 8- and 9-figure operators across eCommerce, direct response, health & wellness, and supplements. If you want to master scaling and build a high-performing marketing engine, this is your playbook


Episode Date
Creative Diversity Explained: The Who/What/How Triangle Driving Our Top Scaling Ads
May 06, 2026
Your Winning Meta Ad Will FAIL on YouTube Unless You Do This
Apr 22, 2026
Create Winning Video Ads in 15 Minutes (My Custom GPT Workflow)
Apr 04, 2026
Only 1% of Businesses Know Their LTV (Are You Guessing Your CAC?)
Mar 24, 2026
Ad Creative Winners vs Losers: Hooks, Bridges & UGC That Actually Convert.
Mar 10, 2026
The #1 Hire Scaling DTC Brands Are Making in 2026
Feb 24, 2026
We Roasted Real Ads! What Separates Losers From Winners
Feb 10, 2026
The Authority Gap: Why Your VSL Feels Untrustworthy
Jan 13, 2026
The 4 Creative Frameworks Behind Million-Dollar Ads
Dec 30, 2025
The Death of VSLs (And How to Win in 2026)
Dec 16, 2025
From $100K to $1.5M Ad Spend in Four Months – Strategy & Tactics To Scale with Sohail Chatur
Dec 16, 2025
5 DTC Ad Mistakes Costing Brands Millions — Just One Can Transform Your Performance
Dec 16, 2025
2025 Year In Review & 2026 Predictions
Dec 16, 2025