B2Be Different - Engineering your brand for success
By Samantha Tonge
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Category: Marketing
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Episodes: 27
Description
Engineering and B2B manufacturing companies create brilliant things. They just don't always shout about it. B2Be Different Co-Founders Samantha & Steve are here to change that.
In season 1, we will also dig into the top two issues in the industry, skills and sustainability, with conversations featuring some of the great people in the industry looking to solve problems.
Plus, Samantha & Steve share the marketing strategies that actually work when you're selling complex solutions to informed buyers. Because playing it safe isn't getting you noticed, and you deserve better than bland. Ready to B2Be Different?
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| Episode | Date |
|---|---|
|
Episode 27: Connor McLeod from Experis
|
Sep 09, 2026 |
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Episode 26: Sustainability at Here's the Plan
|
Sep 02, 2026 |
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Episode 25: Addressing the skills gap with CeeD
|
Jun 24, 2026 |
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Episode 24: Hari Jayararman from Hale Hamilton
|
Jun 17, 2026 |
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Episode 23: Justine Scullion from Circulus
|
Jun 10, 2026 |
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Episode 22: Jim Fowlie AEMT the Training Working Group Chair
|
Jun 03, 2026 |
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Episode 21: Sustainability with Thrive Consulting
|
May 27, 2026 |
|
Episode 20 Engineer a Career
|
May 20, 2026 |
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Episode 19: the skills gap - what we've learned so far
|
May 13, 2026 |
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Episode 18: Ryan McCuaig on the circular ecomony
|
May 06, 2026 |
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Episode 17: Murray Whittaker on apprenticeships
|
Apr 29, 2026 |
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Episode 16: Steve's love for engineering & B2B manufacturing
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Apr 22, 2026 |
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Episode 15 - sustainability with Stephen Hall
|
Apr 15, 2026 |
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Episode 14 - Jose Hernandez on the Skills Gap
|
Apr 08, 2026 |
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Episode 13 - Samantha's passion for the sector
|
Apr 01, 2026 |
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Episode 12 - Rob Jenkinson: Sustainability at SKF
|
Mar 25, 2026 |
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Episode 11 - Natasha Pell on skills
|
Mar 18, 2026 |
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Episode 10 - B2B Vs B2C marketing
|
Mar 11, 2026 |
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Episode 9 – sustainability with Jamie Burns
|
Mar 04, 2026 |
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Episode 8 - Skills with Natasha Kinnear of Primary Engineer
|
Feb 25, 2026 |
|
Episode 7 - employer branding
|
Feb 18, 2026 |
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Episode 6 - sustainability with Dave Pearson
|
Feb 11, 2026 |
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Episode 5 - the skills gap with Kat Culyer
|
Feb 04, 2026 |
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Episode 4 - making your complex simple
|
Jan 28, 2026 |
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Episode 3 - sustainability with Keri Craig
|
Jan 21, 2026 |
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Episode 2 - the skills gap with Mhairi Brown
|
Jan 14, 2026 |
|
Episode 1 introducing B2Be Different and your top challenges
|
Jan 07, 2026 |