I'm Blown

By Atul S Nath + Siddarth Menon

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Category: Marketing

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Episodes: 15

Description

I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing. Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shapes how India buys, behaves, believes, and breaks every marketing rule on the planet. Whether you’re a marketer, founder, strategist, creator, advertiser, or just an amused observer of Indian madness, this show will blow your mind and make you see the consumer landscape with brand-new eyes.

Episode Date
E14: Why FREE Hits Different in India
May 19, 2026
E13: Why take the World's Hardest Exam?!? - Part 2
May 11, 2026
E12: The World's Hardest Exam to Crack! - Part 1
May 04, 2026
E11: Is 10 Rupees a Magic Price Point?
Apr 27, 2026
E10: Luxury Hotels in Temple Towns.
Apr 20, 2026
E9: Early Tech is nothing short of Magic!
Apr 13, 2026
E8: Would you eat Parle G biscuits in America?
Mar 27, 2026
E7: D2C on the rise! (with NEW AUDIO)
Mar 16, 2026
E6: We'll Modernise, but we love Traditional
Mar 06, 2026
E5: Washing Machines outrunning Air Conditioners
Feb 28, 2026
E4: The 2nd Largest Influencer Category in India are Tutors!
Feb 20, 2026
E3: Midnight Shopping, Indian Style
Feb 13, 2026
E2: Lemony drinks in India & why they score over Colas
Feb 06, 2026
E1: South Indians are Primarily Vegetarian?
Jan 30, 2026
Coming Soon !
Dec 16, 2025