See It Built is a podcast documenting how real businesses are actually built — without theory, hype, or hindsight. Hosted by Phil Walker, this show goes behind the scenes of building and scaling service-based businesses, with a strong focus on the cleaning industry. Through a mix of solo episodes and guest conversations, Phil shares what's really happening inside the business: the decisions, mistakes, systems, numbers, and lessons learned while building in real time. Guest episodes feature honest, operator-to-operator conversations with business owners, industry experts, and suppliers, focused on what they've actually done to grow — not what sounds good on paper. If you're building a cleaning or service business and want real-world insight, clarity, and perspective without the fluff, this is See It Built. Powered by www.virpa.ai