If you're a CEO, Chairman or investor this is a destination podcast for you. At some time, all companies get out of step with their consumers, fall behind the competition or lose their top talent – or all three. The financial fallout can be severe. The Transformer CEO podcast meets global leaders who have taken on the brief to transform their company from ugly duckling to swan. Or maybe they have started something new which has transformed a sector or started a new one. Either way, it explores their corporate and personal journey, their leadership values, their challenges and successes along with their mis-steps and learnings. It inspires those about to start, re-assures those already underway and offers a benchmark for those who feel they have concluded. If you want to know what it takes to succeed in tough environments, you'll not want to miss Transformer CEOs