Flipping the Playbook
By SALT.agency
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Category: Marketing
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Episodes: 10
Description
Most marketers are still following old playbooks written decades ago.
The rules have changed, but the advice hasn’t.
Flipping the Playbook is your license to rebel.
This is your front-row seat to find out how leading CMOs are tearing up the old rules and building strategies that move the needle.
If you’re tired of being told “this is how it’s done,” let’s flip the playbook together.
Flipping the Playbook is hosted by Reza Moaiandin and is produced by Salt Agency.
| Episode | Date |
|---|---|
|
What happens when SEO teams start owning revenue? With Amir Shahzeidi | 010
|
Jun 09, 2026 |
|
The Leadership Problem Behind Marketing Performance, with Dr Julia Morgan | 009
|
May 20, 2026 |
|
Your ROAS Is Lying to You: The Profit Playbook for E-commerce CMOs, with Liam Patterson | 008
|
Apr 29, 2026 |
|
Clarity, credibility or chaos: Winning travel marketing in 2026, with Matthew Gardiner | 007
|
Apr 06, 2026 |
|
How to build, position, and scale a trust-based B2B company, with SeedLegals' Anthony Rose | 006
|
Mar 23, 2026 |
|
How WineDrops optimised growth around one surprising behaviour metric, with Jonny Inglis |005
|
Mar 09, 2026 |
|
Creating Demand in a Commoditised Travel Market, with Lottie Norman | 004
|
Feb 23, 2026 |
|
Building affiliate programs that actually build revenue, with Adam Riemer | 003
|
Feb 10, 2026 |
|
Shopify’s Thomas Cyr on the New Economics of Demand Gen | 002
|
Jan 26, 2026 |
|
How to build a brand in a performance-obsessed world, with fractional CMO Alun Davies | 001
|
Jan 09, 2026 |