Franchise Whispering
By Franchise Marketing News
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Category: Marketing
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Episodes: 23
Description
Franchise Whispering is the podcast from Franchise Marketing News that goes beyond the headlines to explore what’s really shaping growth in franchising today.
Hosted by FMN Board member Bob McKay, CEO of McKay Advertising and Activation, each episode features candid conversations with franchisors, franchise executives, marketers, operators, and industry insiders who are driving innovation across franchise marketing, development, and brand strategy. From scaling systems and supporting franchisees to navigating emerging technology, consumer behavior shifts, and industry change, Franchise Whispering delivers real insight from the people inside the business.
This is not surface-level commentary or recycled advice. It’s a thoughtful, experience-driven discussion designed for franchise leaders who want to understand not just what is happening in the industry, but why it matters and what to do next.
New voices. Real stories. Smarter franchise marketing.
| Episode | Date |
|---|---|
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The Service Recovery Paradox: Turning Angry Customers into Raving Fans with Zack Oates
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Jul 10, 2026 |
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Winning the Repeat Visit: Guest Retention & Markeration with Fractional CMO Rev Ciancio
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Jul 02, 2026 |
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Back to the Marketing Basics: Local Activation & Storytelling with Fractional CMO Katherine LeBlanc
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Jun 25, 2026 |
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The "Fifth Channel" of Franchise Marketing: Inside CAREMARK with Rhianna Clavering
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Jun 19, 2026 |
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The Power of the Pivot: Navigating Unit Economics & Shifting Consumer Trends with Julie Whitney
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Jun 12, 2026 |
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Marketing Without a Storefront: Mastering Ghost Kitchens & Virtual Brands with Adam Robbins
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Jun 02, 2026 |
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Franchise Whispering - "AI-Proofing the Next Generation": Compressing the Franchise Sales Cycle w/ Christina Parsons
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May 06, 2026 |
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Franchise Whispering - "Motion Without Results": Turning Marketing into a Growth Engine w/ Felicia Reeves
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Apr 30, 2026 |
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"Preparation and Personalization": The Next Generation of Franchise Marketing with Sydney Kleinsasser
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Apr 22, 2026 |
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Franchise Whispering - "The People Own the Brand": Scaling Big Dave's Cheesesteaks from a Gas Station to a National Franchise with Derrick Hayes
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Apr 15, 2026 |
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Franchise Whispering - "Blow Their Minds": Maintaining Cult Status & Overcoming the Growth Plateau with Brandon Rhoten
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Apr 08, 2026 |
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Franchise Whispering - "The Menu is the Marketing": Navigating Franchise Growth & Local Autonomy with Ashley Mitchell
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Apr 01, 2026 |
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Franchise Whispering - Rescuing an Iconic Brand - The Hooters Turnaround & Franchise Leadership with Neil Kiefer
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Mar 26, 2026 |
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Franchise Whispering - Selling the Franchise Dream with Purpose & Empathy with Kelli Schroeder
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Mar 18, 2026 |
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Franchise Whispering - The Fractional CMO Solution: Taming Franchise Marketing Chaos with Liane Caruso
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Mar 11, 2026 |
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Franchise Whispering - Empowering Youth Sports & Mastering Franchise Marketing with Madison Gates
|
Mar 04, 2026 |
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Franchise Whispering - Reinventing Icons & The Courage Barometer with Kevin Keith
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Feb 25, 2026 |
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Franchise Whispering - Major League Marketing & Community Impact with Derek & Jillian Pipkorn
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Feb 18, 2026 |
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Franchise Whispering - Making a Splash: Purpose-Driven Marketing & The "Neighborhood Test" with Heather Anderson
|
Feb 11, 2026 |
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Franchise Whispering - Scalable Foundations and the "Devil’s Calculator" with Madeleine Zook
|
Feb 04, 2026 |
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Franchise Whispering - Scaling Sweet Success: From One Location to 100+ with Greg George
|
Jan 28, 2026 |
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Franchise Whispering - Why Marketing Leaders Are Shaping the Future of Franchising with Kristen Pechacek
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Jan 21, 2026 |
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Franchise Whispering - Scaling Health and Wellness with Guy Coffey
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Jan 14, 2026 |