Brand Strategy & Advertising examines how brands work by connecting 125 years of advertising history to today. Hosted by Bob Batchelor, PhD, cultural historian, creative executive, and communication professor at Coastal Carolina University, the podcast brings the ad world to life (think Mad Men!) and uses it as a lens for studying what makes branding, public relations, and marketing tick today. You'll learn brand strategy the way strategists actually think: by studying patterns across time and observing brands in action. Perfect for listeners who love history, advertising, and culture.