Tour Operator Growth Podcast

By Nikki DeSantis & Greg Rosenhan

Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.


Category: Marketing

Open in Apple Podcasts


Open RSS feed


Open Website


Rate for this podcast

Subscribers: 1
Reviews: 0
Episodes: 32

Description

The Tour Operator Growth Podcast is for tour and activity business owners who feel like they’re constantly juggling everything and still wondering why growth feels harder than it should.


Most tour businesses don’t fail because the experience isn’t good. They struggle because the business outgrows the systems holding it together. Bookings come from all directions. Marketing feels scattered. The website, the phones, email, reviews, and follow-ups all live in different places. And somehow you’re supposed to manage it all while still running trips.


This podcast was built from that exact reality.


The system behind it was created by a successful tour operator who hit those same walls and had to build a better way to grow without everything breaking. Today, Greg and Nikki from Resmark share the lessons, frameworks, and hard-earned insights from helping hundreds of tour operators simplify their business, get more consistent bookings, and regain control.


We talk about the real problems operators face: feeling stuck, feeling overwhelmed, hitting growth ceilings, relying too much on OTAs, or not knowing what to fix first. Whether you’re just getting started, trying to break through your next plateau, or already growing fast and trying to keep it all together, this show is built for you.


The goal is simple: help you build a tour business that grows in a way that’s sustainable, predictable, and actually enjoyable to run.


Powered by Resmark.



Episode Date
How Much Should You Spend on Marketing and Booking Software?
Sep 29, 2026
How One Client Grew Revenue 80% With Less Traffic
Sep 15, 2026
AI That Actually Knows Your Tour Business with Kelsey Tonner
Sep 01, 2026
How to Choose Booking Software That Fits How You Actually Operate, with Devin Spann
Aug 18, 2026
How Travelers Actually Compare Tour Companies
Aug 04, 2026
When Should I Start Planning My Exit, and What Will I Get for My Outfit? with Pat Tabor
Jul 28, 2026
How Tour Operators Should Optimize Their Google Business Profile
Jul 20, 2026
Why Most Tour Operators Get GA4 Wrong
Jul 14, 2026
Should Tour Operators Still Blog in the Age of AI?
Jul 07, 2026
The Lifetime-Value Playbook: Repeat Bookings, Referrals, Merch & UGC
Jun 30, 2026
How to Build a Review Engine Guests Actually Want to Use
Jun 23, 2026
When Guests Show Up: The Trip Experience That Sells Itself
Jun 16, 2026
Between Booking and Trip Day — The Pre-Trip Experience That Wins Reviews
Jun 09, 2026
Building an Adventure Tour Company People Come Back To for 20 Years with Dan Oberlatz of Alaska Alpine Adventures
Jun 02, 2026
Build a Checkout Flow That Actually Closes the Sale
May 26, 2026
3 Tour Page Fixes That Drive More Bookings
May 19, 2026
Why Tour Operators Lose Bookings Without Clarity
May 12, 2026
Why the Best Tour Marketing Feels Like a Conversation
May 05, 2026
How Retargeting Ads Bring Tour Guests Back to Book
Apr 28, 2026
Lead Nurturing & Ongoing Emails: How Tour Operators Turn Leads Into Bookings
Apr 21, 2026
How Lead Magnets Turn Traffic Into Bookings
Apr 14, 2026
Why Your Website Isn’t Converting (And How to Fix It)
Apr 07, 2026
Inside Your Ideal Customer’s Mind: Why Tours Get Booked
Mar 31, 2026
How Tour Operators Build Marketing That Works for Decades
Mar 24, 2026
How to Use OTAs Without Letting Them Run Your Business with Expedition Kanab
Mar 17, 2026
Why Most Tour Operators Ignore Local Partners with Josh Oakes
Mar 10, 2026
Why Social Media Is Critical for Tour Operators
Feb 24, 2026
Paid Ads for Tour Operators: When to Use Them (and When Not To)
Feb 17, 2026
Why SEO Is the Foundation of Tour Business Growth
Feb 10, 2026
The 5 Stages Every Tour Business Must Build to Grow with Brandon Lake
Feb 03, 2026
What the AI Buying Journey Looks Like for Tour Customers Today
Jan 27, 2026
Why Tour Operators Need to Be Everywhere Their Guests Are
Jan 18, 2026