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The Tour Operator Growth Podcast is for tour and activity business owners who feel like they’re constantly juggling everything and still wondering why growth feels harder than it should.
Most tour businesses don’t fail because the experience isn’t good. They struggle because the business outgrows the systems holding it together. Bookings come from all directions. Marketing feels scattered. The website, the phones, email, reviews, and follow-ups all live in different places. And somehow you’re supposed to manage it all while still running trips.
This podcast was built from that exact reality.
The system behind it was created by a successful tour operator who hit those same walls and had to build a better way to grow without everything breaking. Today, Greg and Nikki from Resmark share the lessons, frameworks, and hard-earned insights from helping hundreds of tour operators simplify their business, get more consistent bookings, and regain control.
We talk about the real problems operators face: feeling stuck, feeling overwhelmed, hitting growth ceilings, relying too much on OTAs, or not knowing what to fix first. Whether you’re just getting started, trying to break through your next plateau, or already growing fast and trying to keep it all together, this show is built for you.
The goal is simple: help you build a tour business that grows in a way that’s sustainable, predictable, and actually enjoyable to run.
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| Episode | Date |
|---|---|
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How Much Should You Spend on Marketing and Booking Software?
|
Sep 29, 2026 |
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How One Client Grew Revenue 80% With Less Traffic
|
Sep 15, 2026 |
|
AI That Actually Knows Your Tour Business with Kelsey Tonner
|
Sep 01, 2026 |
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How to Choose Booking Software That Fits How You Actually Operate, with Devin Spann
|
Aug 18, 2026 |
|
How Travelers Actually Compare Tour Companies
|
Aug 04, 2026 |
|
When Should I Start Planning My Exit, and What Will I Get for My Outfit? with Pat Tabor
|
Jul 28, 2026 |
|
How Tour Operators Should Optimize Their Google Business Profile
|
Jul 20, 2026 |
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Why Most Tour Operators Get GA4 Wrong
|
Jul 14, 2026 |
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Should Tour Operators Still Blog in the Age of AI?
|
Jul 07, 2026 |
|
The Lifetime-Value Playbook: Repeat Bookings, Referrals, Merch & UGC
|
Jun 30, 2026 |
|
How to Build a Review Engine Guests Actually Want to Use
|
Jun 23, 2026 |
|
When Guests Show Up: The Trip Experience That Sells Itself
|
Jun 16, 2026 |
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Between Booking and Trip Day — The Pre-Trip Experience That Wins Reviews
|
Jun 09, 2026 |
|
Building an Adventure Tour Company People Come Back To for 20 Years with Dan Oberlatz of Alaska Alpine Adventures
|
Jun 02, 2026 |
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Build a Checkout Flow That Actually Closes the Sale
|
May 26, 2026 |
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3 Tour Page Fixes That Drive More Bookings
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May 19, 2026 |
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Why Tour Operators Lose Bookings Without Clarity
|
May 12, 2026 |
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Why the Best Tour Marketing Feels Like a Conversation
|
May 05, 2026 |
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How Retargeting Ads Bring Tour Guests Back to Book
|
Apr 28, 2026 |
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Lead Nurturing & Ongoing Emails: How Tour Operators Turn Leads Into Bookings
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Apr 21, 2026 |
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How Lead Magnets Turn Traffic Into Bookings
|
Apr 14, 2026 |
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Why Your Website Isn’t Converting (And How to Fix It)
|
Apr 07, 2026 |
|
Inside Your Ideal Customer’s Mind: Why Tours Get Booked
|
Mar 31, 2026 |
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How Tour Operators Build Marketing That Works for Decades
|
Mar 24, 2026 |
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How to Use OTAs Without Letting Them Run Your Business with Expedition Kanab
|
Mar 17, 2026 |
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Why Most Tour Operators Ignore Local Partners with Josh Oakes
|
Mar 10, 2026 |
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Why Social Media Is Critical for Tour Operators
|
Feb 24, 2026 |
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Paid Ads for Tour Operators: When to Use Them (and When Not To)
|
Feb 17, 2026 |
|
Why SEO Is the Foundation of Tour Business Growth
|
Feb 10, 2026 |
|
The 5 Stages Every Tour Business Must Build to Grow with Brandon Lake
|
Feb 03, 2026 |
|
What the AI Buying Journey Looks Like for Tour Customers Today
|
Jan 27, 2026 |
|
Why Tour Operators Need to Be Everywhere Their Guests Are
|
Jan 18, 2026 |