Most B2B SaaS demand gen advice sounds great on LinkedIn… until you try to execute it. Uncut is a no-BS podcast that takes you from A to Z in B2B SaaS demand generation, breaking down how to actually build a modern demand engine that works in the real world. Hosted by Jasper de Greef, Jasper Hissink, and Ted van den Berg, each episode focuses on one core building block of demand gen from foundations and research to positioning, channels, attribution, and reporting. This isn’t a highlight reel of vanity metrics or overnight wins. It’s the real tactics, trade-offs and mistakes behind campaigns that actually generate pipeline and revenue. If you’re a B2B SaaS marketer, founder or growth lead trying to deliver results without infinite budget or headcount, this podcast is for you. No fluff. No filters. Just demand gen, uncut.