The Overthinker’s Guide to Modern Marketing is a podcast for marketers, founders, builders, creatives, and curious minds who suspect that modern marketing is equal parts strategy, psychology, chaos, and politely disguised guesswork. Hosted by Sean Makin (Fractional CMO, Strategic Marketing Consultant and marketing overthinker) each episode explores the realities of branding, influence, customer behaviour, and digital marketing in a world obsessed with dashboards, algorithms, and buzzwords. With dry humour and thoughtful analysis, the podcast unpacks how marketing really works not how slide decks say it does. This podcast doesn’t promise hacks, formulas, or instant enlightenment. Instead, it offers perspective, examining why we do what we do in marketing, how influence actually operates, and whether any of us truly know what we’re doing at all. If you work in marketing, run a business, build brands, or simply enjoy thoughtful conversations about influence, psychology, and modern media - this podcast is for you. Produced in Scotland.