"Build With Choice Hacking" is THE podcast for consultants, coaches, founders, agencies, designers, freelancers, and new business managers who are selling expertise. All using psychology and data-backed strategies - not vibes or guesswork. Created by and for for seasoned practitioners who need to find a way to stand out in a crowd of "overnight experts," gurus, influencers, TikTok bros, and other loud - but wrong - talking heads. If you're tired of chasing algorithms, platforms, trends, and content tactics that make you feel more like an content creator instead of a business owner, this show gives you practical advice based on how people decide who to trust, follow, and buy from. Hosted by Jennifer Clinehens (MS MBA), founder of buyer psychology and business consultancy Choice Hacking. In her 15+ year career, she's created $250M+ in sales for her clients - from solo consultants to startups, SMBs, and Fortune 500 brands like McDonald’s, Microsoft and many more. And in this podcast you'll get her best insights and strategies on selling your expertise (without selling your soul). Expect snackable weekly episodes (under 20 minutes), packed with counterintuitive insights, real brand examples, and proven tips and tactics you can use to amplify your expertise, build authority, grow an audience, and sell - without feeling like you're selling out.