The Trend Effect

By Caliber

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Category: Marketing

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Episodes: 6

Description

The Trend Effect explores how social media has reshaped culture, consumers, and brands - for better or worse. From the team at Caliber, each week features a guest from a leading global brand as we unpack the wins, failures, and unexpected impacts of social strategies, asking one big question: how has social media changed us forever?

Episode Date
How Social Media Changed Sports (with Major League Soccer)
Mar 17, 2026
How Social Media Changed Snacking (with Simge Weinling-Dogrular)
Mar 10, 2026
How Social Media Changed Fitness (with SoulCycle)
Mar 03, 2026
How Social Media Changed Investing (with eToro)
Feb 24, 2026
How Social Media Changed Healthcare & Advocacy (with Planned Parenthood)
Feb 17, 2026
How Social Media Changed Dating (with Grindr)
Feb 10, 2026