Atypical Asia is a podcast spotlighting the founders, creatives, leaders, and thinkers shaping Asia in ways that don’t fit the usual playbook. Hosted by Debbie Yong, former business journalist and branding and communications strategist, each episode goes beyond surface-level success stories to explore the decisions, doubts and detours behind the work. We talk about: - Building brands in Asia (and beyond) - Leadership, identity, and visibility - Creative risk amd career pivots - Culture, power, and what “success” really means If you’re building something meaningful, this space is for you.