Grow Your Camp

By Mark P. Fisher & Carl Lefever

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Category: Marketing

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Episodes: 11

Description

Welcome to the Grow Your Camp Podcast: 'Cause You Can't Minister to Empty Beds

Where we share stories and systems to help camps grow.

Hosts:

Mark P. Fisher, of Inspiring Growth

Carl Lefever, of Improve & Grow

Overview:

Most camp directors didn't sign up to be marketers. They signed up because they know what happens to a kid who spends a week away from everything — and they wanted to be part of it. But empty beds are a real problem, and figuring out how to fill them, fund the mission, and still lead well is work nobody really prepared you for.

The Grow Your Camp Podcast exists for that director. Every episode opens with one tactic you can use this week — then goes deeper with a real camp leader who's already solved the problem you're sitting with. Real numbers. Real stories. The systems behind the growth.

This is what it sounds like when the mission gets to grow.

Key Themes:

  • Filling the Calendar: Strategies and real-world examples of how retreat and camp leaders increase bookings and reduce seasonal gaps. Topics might include: lead generation systems, improving inquiry response times, pricing strategy, market positioning, capacity management, and off-season marketing approaches.
  • Marketing that Feels Like Ministry: How faith-driven leaders approach marketing as an extension of their mission rather than a distraction from it. Topics might include: values-based storytelling, ethical persuasion, branding that builds trust, and aligning marketing messages. 
  • Digital Growth Systems: Modern tools and digital marketing tactics that consistently drive visibility, inquiries, and revenue for retreats and camps. Topics might include: websites that convert, CRM and automation, SEO and Google Ads, social media advertising, online reviews, and emerging technologies like AI.
  • Stories of Growth: Candid conversations with leaders about their challenges, breakthroughs, and the turning points that sparked momentum. Topics might include: turning around a struggling retreat season, launching new programs, rebuilding after crisis, or scaling operations while staying mission-aligned.
  • Leading for Growth: How leadership mindset, team culture, and operational systems create the foundation for sustainable growth. Topics might include: team alignment, delegation, budgeting and stewardship, guest experience excellence, and building systems that support long-term ministry impact.

Episodes are typical 30-45 minutes in length, content is fun, engaging and practical. We bring on reputable guests that work in or on camp and always include a quick camp marketing tip at the top of each episode.

Have a specific question you'd like us to cover? Click here to record a question and submit to our team.


Episode Date
Ep 11 | How a Camp Went from Struggling to Waitlisted
May 17, 2026
Ep 10 | The Camp Messaging Problem: Why Clarity Beats Cleverness
May 09, 2026
Ep 9 | How Systems & Culture Helped Emmanuel Pines Double Revenue
May 02, 2026
Ep 8 | From Spiky Bookings to Steady Growth
Apr 20, 2026
Ep 7 | How One Camp Used Better Follow-Up to 5X New Registrations
Apr 11, 2026
Ep 6 | From Empty Beds to a Waiting List
Apr 03, 2026
Ep 5 | The Missing Pages That Drive Retreat Bookings for Camps
Mar 27, 2026
Ep 4 | Growth Comes from Saying No
Mar 27, 2026
Ep 3 | Be Less Busy: Using Technology to Grow Your Camp
Mar 22, 2026
Ep 2 | Is there GOLD in your woods?
Mar 10, 2026
Ep 1 | The Fastest Way to Fill Your Camp
Feb 06, 2026