No One's Reading This

By INMA

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Category: Non-Profit

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Episodes: 4

Description

No One's Reading This is an INMA podcast, hosted by Kerstin Hasse, as part of the Young Audiences Initiative, supported by the Knight Foundation. Kerstin talks to media leaders, creators, and voices from outside the legacy news bubble about the one question everyone's trying to figure out: how do you actually reach younger and new audiences? Video strategies, podcast monetization, the creator economy, new revenue models — real conversations with people who are doing the work, and yes, sometimes a playbook or two. https://www.inma.org/

Episode Date
Die Zeit vs. Spot On: What Happens When Legacy and Next Gen Compare Notes
May 18, 2026
How Podme Is Winning Over Young Audiences With Paid Audio
Apr 28, 2026
Der Spiegel's Crossmedia Bet: What Happens When Digital Finally Sits at the Table
Mar 30, 2026
How The Economist Cracked Vertical Video — From TikTok Launch to Subscriber Strategy
Feb 10, 2026