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What happens when Millennials and Gen Z start burning down the old playbook and actually build something better? Hosted by award-winning brand strategist and author Mike Fair, Make The Way dives deep into the codes MillZ are rewriting across culture: from work and wellness to fashion, fandoms, faith, and more.
Each episode unpacks what’s shifting (and why it matters) through a lens of lived experience, cultural strategy, and sharp storytelling. Expect real talk, smart takes, and a blueprint for the future you actually want to live.
📍 Tap in weekly to decode the culture and Make the Way forward.
| Episode | Date |
|---|---|
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This Is How You Actually Build a Real Strategy (OGSM Step-by-Step) | Make The Way
|
May 05, 2026 |
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Your Burnout Isn’t Just About Work — You Forgot How to Have Fun | Make The Way
|
May 04, 2026 |
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If You’re at the Table… EAT (The 5 R’s That Beat Imposter Syndrome) | Make The Way
|
Apr 27, 2026 |
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I Finally Found Momentum: 4 Codes That Changed Everything | Make The Way
|
Apr 20, 2026 |
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Nobody Cares About Your Brand (Until You Fix This Problem) | Make The Way
|
Mar 24, 2026 |
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Why Success Isn’t Solo: The Michael B. Jordan & Ryan Coogler Shared Wins Playbook | Make The Way
|
Mar 16, 2026 |
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The Truth About Inspiration: It Doesn’t Happen Alone | Make The Way
|
Mar 11, 2026 |
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Get to Know Mike | Brand Strategist Decoding Culture | Make The Way Mini
|
Mar 04, 2026 |
|
You Don’t “Get Over” Grief — 3 New Ways Millennials & Gen Z Navigate Loss | Make The Way
|
Mar 03, 2026 |
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What's Inspiring You This Week? | For Me, It's Black Creatives! | Make The Way Mini
|
Feb 26, 2026 |
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3 Codes to Build the Next Generation of Black Strategists- Adland’s Diversity Problem | Make The Way
|
Feb 24, 2026 |
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Super Bowl 2026: What the Ads & Halftime Show Say About Millennial + Gen Z Culture | Make The Way
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Feb 12, 2026 |
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Millennials & Gen Z: Why Concerts Matter More Than Ever | Make The Way
|
Feb 11, 2026 |
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Millennials & Gen Z Explained: Why the Myths Are Wrong | Make The Way
|
Feb 10, 2026 |