We’ve Never Done This Before is a phrase most design firms avoid. We chose it as the title of our podcast on purpose. Cities don’t improve by always repeating what already exists. Neither do the teams shaping them. At Studio One Eleven, we start without guaranteed answers and resist the comfort of familiar solutions. That uncertainty forces better questions, deeper collaboration, and more creative outcomes. This podcast explores what happens when designers, planners, and communities are willing to step into the unknown—and why that mindset leads to stronger places and more resilient cities.