The Road Map with Kurt Schmidt

By Kurt Schmidt

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Image by Kurt Schmidt

Category: Entrepreneurship

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Episodes: 4

Description

Twenty years inside agencies, studios, dev shops, and consultancies taught Kurt Schmidt one thing about how expertise gets bought: the winning firm is the one the buyer already trusted before the project existed. The Road Map is about building that trust on purpose. Positioning, pricing, visibility, and the systems that turn what your firm knows into demand. Hosted by Kurt Schmidt, author of The Attraction Agency.

Formerly The Agency Brief.

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Episode Date
AI, Agencies, and the New Pricing Paradigm
Mar 12, 2026
WPP Blows Itself Up (On Purpose)
Mar 11, 2026
Omnicom's Post-Merger Cuts and the AI Contract Gapmp3
Feb 24, 2026
WPP's Death Star Strategy and Why Indies Are Going the Other Way
Feb 16, 2026