Paid Forward is a channel about Paid Media, business life, and everything in between. Each episode features guests who share the lessons they’ve learnt (and the ones they’re still figuring out) — from ad strategies that actually work, to stories of rapidly scaling consumer brands, to the real challenges of building and running a business. Along the way, I’ll bring my own perspective from 15 years in paid media and 7 years of running an agency. The aim is simple: to pay it forward with honest conversations that help marketers and founders cut through the noise and get smarter, faster.