Behind every brand is a story and First Shift is where those stories get told. Hosted by Graeme Bryks, First Shift digs into the real entrepreneurial journeys behind the brands you see in health, wellness, fitness, and hospitality. No highlight reels. No fluff. Just founders sharing how they actually built it, the first client, the first failure, the marketing moves that worked, and the ones that didn't. Every episode asks the same question: "Tell me about your first shift." From there, we go deep into the origin story that turned an idea into a brand.