The Fintech Marketing Lab
By Araminta Robertson | Mint Studios
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Image by Araminta Robertson | Mint Studios
Category: Marketing
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Episodes: 12
Description
The Fintech Marketing Lab is a podcast where Araminta Robertson, Managing Director at Mint Studios, explores, experiments, and breaks down how fintech marketing actually works in practice.
| Episode | Date |
|---|---|
|
What Gets Your Fintech Ignored by Comparison Sites | Zak Ali, General Manager, US at Finder
|
Aug 28, 2026 |
|
How to Build Authority When Your Product Lives Behind Someone Else’s Name | Gabrielle Bier, Content & Brand Marketing Lead, Parafin
|
Aug 19, 2026 |
|
How to Get Your CFO to Fund Brand Without Asking Them to “Just Trust Marketing” | Megan Bowen, CEO, Refine Labs
|
Jul 22, 2026 |
|
The T-Shaped Marketer: How to Know If Product Marketing Is Your Special Sauce | Bryan McCarty, Head of Product Marketing & Developer Experience, Lead
|
Jul 08, 2026 |
|
Public.com's Strategy For Moving Upmarket Without Losing Younger Investors | Zach Dioneda, VP Brand Marketing, Public.com
|
Jun 24, 2026 |
|
How to Design Fintech Conference Booths that Attract Buyers and Accelerate Deals | Rachel Verrill, Field Marketing Manager, Taktile
|
Jun 10, 2026 |
|
The Fintech Marketing Playbook for Complex Products, Long Sales Cycles, and Messy Attribution | Paul Staite & James Hayward, Primer
|
May 27, 2026 |
|
Dark AI, AEO, and Why Content’s Real Impact Is Harder to Measure | Tom Rudnai, Founder & CEO, Demand-Genius
|
May 13, 2026 |
|
What Sales Actually Wants From Marketing (A Fintech Salesperson's Perspective) | Cristina Ciaravalli, Founder & CEO, Valli Ventures
|
Apr 22, 2026 |
|
How to Turn Events Into a Revenue Engine (Not Just Leads) | Kate Young, Sr Event Marketing Manager, Middesk
|
Apr 15, 2026 |
|
Building a Fintech Marketing Team: From Startup Lead Gen to Enterprise GTM | Michael Treacy, Director of Marketing and Business Development, OpenPayd
|
Mar 25, 2026 |
|
What CEOs Actually Want From Their Marketing Leaders | Patrick Huynh, CEO, Fiska
|
Feb 25, 2026 |