JAR Inside the Research Podcast
By Journal of Advertising Research
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Category: Marketing
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Episodes: 43
Description
This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
| Episode | Date |
|---|---|
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JAR Podcast: How Persuasive Is Personalized Advertising?
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Apr 25, 2026 |
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The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?
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Mar 26, 2026 |
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Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers
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Mar 19, 2026 |
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Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes
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Mar 12, 2026 |
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Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough
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Mar 05, 2026 |
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How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses
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Feb 28, 2026 |
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Do cultural cues make expensive products feel more appealing?
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Dec 11, 2025 |
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The Face of AI Endorsement — Human vs. Cartoon Avatars
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Dec 04, 2025 |
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How Life Transitions Shape Response to Ad Repetition
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Nov 20, 2025 |
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Why Do Viewers Sometimes Watch Skippable Ads?
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Nov 14, 2025 |
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Do Blurry Backgrounds Make Video Ads More Persuasive?
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Nov 07, 2025 |
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How Should Studios Split Ad Budgets Across Theatrical, Digital, and Streaming?
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Oct 29, 2025 |
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Harmony or Discord? GenAI and Human Creativity in Advertising
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Oct 24, 2025 |
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When “AI” in an Ad Helps… and When It Hurts
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Oct 17, 2025 |
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How Agencies and GenAI Actually Create Together
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Oct 10, 2025 |
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How Much Personalization Is Too Much in AI Ads?
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Oct 03, 2025 |
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The Ad Program Congruence Effect on TV Ad Viewing
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Sep 26, 2025 |
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When AI Doesn’t Sell Prada: Why AI-Generated Ads Backfire for Luxury Brands
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Sep 19, 2025 |
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Sponsorship Disclosure in Virtual Influencer Marketing—How Do Users Really Respond?
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Sep 13, 2025 |
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Targeting Couples—Are Dyad Exposures Greater Than One Plus One?
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May 15, 2025 |
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What Drives Advertisers Toward or Away From Immersive Virtual Spaces?
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May 08, 2025 |
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Does Sadness Sell? Understanding Emotional Appeals in Fundraising
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May 01, 2025 |
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Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective
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Apr 24, 2025 |
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That’s It! How Short Exclamations Boost the Effectiveness of Price Communications
|
Apr 10, 2025 |
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An Examination of Digital Accessibility Within Social Media Platforms
|
Apr 03, 2025 |
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How Is Influencer Follower Size Related to Brand Responses?
|
Mar 27, 2025 |
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Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?
|
Mar 20, 2025 |
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Immersive Ads That Work: How Co-Creation Drives Engagement
|
Mar 10, 2025 |
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The Power of Message Framing: Boosting Health Campaigns Through Strategic Advertising
|
Sep 02, 2024 |
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How Positive and Negative Appeals Influence Donor Decisions
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Aug 02, 2024 |
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Bridging the Credibility Gap in Brand Activism
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Jul 24, 2024 |
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Why Less is More in Radio Advertising
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Jul 17, 2024 |
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The Impact of Virtual Reality on Charitable Donations
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Jul 11, 2024 |
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The Hidden Power of Music in Advertising
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Jul 02, 2024 |
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Unlocking the Secrets of Sponsorship Retention
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Jun 27, 2024 |
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Scent Strategies: Unleashing Implied Explosion in Perfume Ads
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Jun 20, 2024 |
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Green Advertising Insights: The Power of a Single Tip
|
Jun 13, 2024 |
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Advertising and Company Value: Unpacking the Financial Impact
|
Jun 10, 2024 |
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Can We Turn ASMR Experiences Into Advertising?
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Apr 07, 2024 |
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How Brand Managers Can Maximize Engagement with ASMR YouTube Content
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Mar 25, 2024 |
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Cheerios, Anyone? Age-of-Acquisition’s Not-So-Great Effects on Brand Recognition
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Feb 26, 2024 |
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Sex, Drugs and Hate Speech: Is My Brand Safe Near that Content?
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Nov 17, 2023 |
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Hey Fatso! Do Ads that Mock Customers Really Work?
|
Nov 10, 2023 |