BEYOND THE LOGO is a podcast for visionary business owners who understand that great branding isn’t launched, it’s cultivated. Hosted by Jaci Lund, founder and creative director of Treebird Branding, the show explores what it really takes to build a brand that endures. Through candid conversations with clients and collaborators, Beyond The Logo unpacks the strategy, emotion, risk, and refinement behind branding that feel cohesive, intentional, and unforgettable.From logo design to lighting plans, from menu typography to guest experience, Beyond the Logo reveals how branding extends far past visuals. It is thoughtful strategy for founders who care deeply about perception, experience, and long-term impact. If you're ready to invest in branding that creates lasting value, you’re in the right place. Welcome to Beyond the Logo.