Creative Tangent is a podcast hosted by The Booth for people who create marketing for a living. We talk with marketers, founders, and creatives about what shapes great work: the constraints, trade-offs, side conversations, and “wait, are we sure?” moments that never show up in a case study. Each episode brings different vantage points into the same room to build a shared language across marketing, motion and creative. From brand storytelling to performance marketing, from first impression to final click. Because great work doesn’t happen in a straight line. It happens on a tangent.