Description

Real growth marketing insights from the people actually doing the work, day in and day out.

Hosted by Nicole Ponce, Influencer Marketing Team Lead at Semrush (acquired by Adobe), and Sarah Adam, Head of Growth Partnerships and Influencer Marketing at Wix.

The Nicole and Sarah Show is built on a simple belief: the best way to learn is from other people and brands that share similar challenges and goals.

Each episode is a fireside chat between Nicole, Sarah, and a growth marketing doer, someone working in-house at tech and AI brands globally. These are the practitioners in the trenches, testing strategies, analyzing data, and solving real problems every single day.

What You'll Learn:

• Real growth marketing hacks that are actually working right now
• Tools and platforms that top marketers rely on
• Honest stories about failures and what went wrong
• Lessons learned from campaigns that didn't go as planned
• Best practices from brands at different stages and scales
• Day-to-day realities of working in growth marketing
• Tactical advice you can implement immediately

Every episode tackles a different topic, from influencer marketing and partnerships to content strategy, paid acquisition, SEO, community building, product-led growth, and beyond. We dive deep into one area, exploring it from multiple angles with our guest expert.

The conversations are open, honest, and unfiltered. We discuss the good, the bad, and the ugly. No sanitized case studies or cherry-picked success stories. Just real talk about what's working, what's not, and why.

Subscribe and Stay Connected:

YouTube: https://www.youtube.com/@NicoleAndSarahShow

Newsletter: https://substack.com/@nicoleandsarahshow

Nicole on Linkedin: https://www.linkedin.com/in/nicolecponce/

Sarah on Linkedin: https://www.linkedin.com/in/1sarahadam/