Pricing strategy and proposal structure for consultants, fractional executives, agency owners and creative, professional, technical and administrative service providers who want to make more from the work they're already doing - without adding more to their to-do list. Anchor High is hosted by Shannon Mattern, creator of the Package Matrix™ - an offer framework built on behavioral economics, pricing psychology and a decade of results. If you sell your expertise and hands-on implementation, deliver solid work and have happy clients - but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you. Each short episode breaks down how pricing psychology and proposal strategy influence prospects' decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.