Description

Spark Sessions is a podcast for B2B marketers and leaders who are doing the work but still feel like the strategy, clarity, and credit just aren’t there. Hosted by Lori Tyler, fractional CMO and founder of SparkPoint Marketing, the show is a real, straight-talk conversation about how to stop reacting, start thinking strategically, and build marketing that actually moves the business forward, and gets you the recognition you deserve. Each episode tackles the real challenges marketers wrestle with and pulls back the curtain on what’s really going on behind the scenes of marketing that works... without the hype or fluff. If you’re ready to step back, see the field more clearly, and create marketing that earns trust in the boardroom and drives real results, you’re in the right place.