Beyond The Screen
By Danielle Wang
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Image by Danielle Wang
Category: Society & Culture
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Episodes: 6
Description
Beyond the Screen is an “International Entertainment Marketing 101” podcast that explores how films, sports, and music travel across cultures. The project examines how marketing strategies shape global reception, especially when content moves between markets like China and the United States. Through industry insights and case studies, each episode breaks down cultural positioning, audience perception, and distribution tactics.
| Episode | Date |
|---|---|
|
BTS06: Through the backroom to A24 productions
|
Aug 05, 2026 |
|
BTS05: Why Some Chinese Dramas Win in Southeast Asia
|
Apr 22, 2026 |
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BTS04: Case Study: U.S. Film Marketing Strategies in China
|
Apr 17, 2026 |
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BTS03: How the NBA Gets Reinterpreted Across Chinese Audiences
|
Apr 15, 2026 |
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BTS02: How European Football Became a Local Brand in China
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Apr 02, 2026 |
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BTS01: How Chinese Films Break Into the Global Spotlight
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Mar 24, 2026 |