FRICTION RELOADED - Marketing Trends
By Florian Schleicher
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Image by Florian Schleicher
Category: Marketing
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Episodes: 7
Description
Welcome to FRICTION RELOADED — the podcast. I'm Florian Schleicher, a marketing strategist, and this is where we cut through the noise. Because everyone is talking about trends. But most of it is noise. In this podcast, I sit down with industry leaders, marketers, and strategists who don't just talk about what's coming — they tell you what it means and what to do with it. Real perspectives. Actionable strategies.
| Episode | Date |
|---|---|
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"Creativity is the Superpower" - Fredrik Borestrom from the IAA on the big industry picture
|
Jul 02, 2026 |
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"Creating Memories Together" - Christian Schneider from Manner about what it takes to be a Love Brand
|
Jul 02, 2026 |
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"Something That Stays In Your Head" - Sandra Stichauner on the award winning NDA campaign
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Jun 25, 2026 |
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"Unmistakably Human" - David Dittrich on Meaningful Friction in Marketing
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Jun 11, 2026 |
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"3 Big Shifts in Marketing" - Andreas Cieslar on the Challenges within our Industry
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May 29, 2026 |
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"Make It Feel Human" - Magdalena Horejs on strategy, IRL brands and AI
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May 15, 2026 |
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"Now is Better" - Stefan Sagmeister on optimism, trends and AI
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Mar 30, 2026 |