Description

Creative Direction Assets is a podcast by Janne Hongell, creative director and marketing strategist.

The episodes are based on my original essays, frameworks, and thoughts about creative direction, marketing, ideas, and structured thinking. I write the thinking first. Then I use Google NotebookLM to turn the material into AI-hosted podcast conversations. After that, I edit and shape the episodes into clear, useful formats.

The goal is simple: help creative people think better before they start producing.

Each episode breaks down how to define problems, set direction, and build ideas that actually work. No vague inspiration. No fluff. Only practical systems you can use in your work.

Built for marketing creatives, creative directors, founders, strategists, and creators under pressure to deliver ideas that are sharper, faster, and easier to sell.

https://jannehongell.fi/

https://www.creativedirectionassets.com/