In The Making is the podcast arm of the world's first creator accelerator. Every episode pulls back the curtain on what it actually takes to build a content brand that pays - not the highlight reel, not the overnight success story. The decisions, the pivots, the numbers, and the moments where it almost didn't happen. ITM works with podcasters and YouTubers across B2B/Business, Sports, and Lifestyle - developing creators from raw talent to fully monetized professionals. The podcast is where that work happens in public.