Hocus-Focus

By The Mamones

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Category: Entrepreneurship

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Episodes: 24

Description

The Podcast for Photographers and Videographers Ready to Add Corporate Clients to Their Studio

You started your photography business doing something you truly loved. And for a while, it was everything. But somewhere between the long weekends and the late-night edits, the dream started to feel more like a nightmare.

The answer isn't a better marketing strategy, a lower price point, or grinding through another wedding season hoping things change. It's a market you've been overlooking — one built on recurring revenue, professional budgets, and clients who respect your time, value your expertise, and come back year after year. The corporate market. And it's far more accessible than you've been led to believe.

Hosts Don and Emily Mamone proved it. After nearly two decades at the intersection of art and entrepreneurship — including almost ten years in the wedding market — they did the math, made the hard call, and rebuilt their studio entirely in the corporate space. That decision changed everything. Hocus-Focus is how they're sharing every secret with you.

Each week, Don and Emily challenge the misconceptions keeping photographers and videographers stuck, and deliver the strategic insights, honest conversations, and practical tools the industry actually needs. You'll learn how to differentiate your business, build a client base that generates recurring revenue, and create a brand that consistently attracts clients who appreciate you, respect your time, and value your work.

Monthly, they sit down with industry-leading photographers, creatives, and entrepreneurs who've cracked the code and built exactly what they wanted — sharing what's actually working, what isn't, and what it really takes to succeed.

After nearly two decades living at the intersection of artist and entrepreneur, Don and Emily have seen and heard it all. There were tears of frustration and fear — and plenty of laughter too. It took hard work, a little luck, and what they can only describe as a certain measure of magic to get where they are today. And where you'll be soon.

So if any of this sounds familiar, you're in the right place. Subscribe to Hocus-Focus — because Don and Emily are about to get loud and unapologetic about building the business and life you truly want, doing what you really love.

New episodes every week. Real strategies. Honest stories. Practical tools. And a firm belief that with the right knowledge, the right mindset, and just a little bit of magic — what feels impossible right now is closer than you think.

Episode Date
Why Your Leads Are Down & How to Optimize for AI Search (AEO)
Oct 27, 2026
Surviving Wedding MBA & Why "Tuesday Is the New Saturday"
Oct 20, 2026
Why Your Wedding Contract Will Fail with Corporate Clients (feat. Leah Weinberg)
Oct 13, 2026
How to Break Into Corporate Photography With Holiday Parties
Oct 06, 2026
Canon vs Sony: Why Our Studio Shoots Different Systems (And How We Make It Work)
Sep 29, 2026
The AI Trap: What Every Professional Photographer Needs To Know
Sep 22, 2026
Travel-Ready Headshot Setup for Corporate Photographers
Sep 15, 2026
5 Composition Rules Every Event Photographer Needs
Sep 08, 2026
6 Las Vegas Lessons for Successful Corporate Event Photography Projects
Sep 01, 2026
How We Photograph Massive Corporate Conferences: Real Case Study (Caesars Palace Las Vegas)
Aug 25, 2026
How To Use AI as Your Studio Assistant
Aug 18, 2026
Why Authenticity Still Wins in the Age of AI
Aug 11, 2026
Challenge Your Pricing By Diversifying Your Photography Clients
Aug 04, 2026
What's Actually In Our Corporate Camera Bag
Jul 28, 2026
How We Keep Clients Loyal (and Why It Matters)
Jul 21, 2026
How to Build Lasting Relationships That Attract Corporate Clients
Jul 14, 2026
How to Build a Corporate Photography Portfolio from Scratch
Jul 07, 2026
How to Build a Business Without Destroying Your Marriage
Jun 30, 2026
Your Signature Studio & The Corporate Client Capture System
Jun 23, 2026
Stop Hiding Behind the How
Jun 16, 2026
It's Not About More, It's About Different & Better
Jun 09, 2026
How to Build Recurring Revenue with Corporate Photography Clients
Jun 02, 2026
Meet The Mamones - Where Art and Entrepreneurship Meet
May 26, 2026
Hocus-Focus Trailer
May 01, 2026