The V1 Airline Retailing Report

By V1 Advisory LLC

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Category: Aviation

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Episodes: 28

Description

Airline retailing is moving fast. NDC is maturing. Offer and Order is reshaping how airlines sell. GDS economics are under pressure. AI is rewriting the rules of personalization and pricing. And every week, something shifts. The V1 Airline Retailing Report cuts through the noise. Every Monday, host Eric Marketts — tech and aviation journalist — and Steph Nell — airline distribution expert and consultant — break down the two or three stories that actually matter in airline and travel retailing. Not headlines for their own sake. Real analysis. What's driving the move. Who wins. Who loses. What the industry is getting wrong. In aviation, V1 is the decision speed — the moment of no return on takeoff. Airline retailing has hit its own V1. The transformation is underway. The question is whether your organization is positioned to lead it or scrambling to catch up. This is the weekly briefing for airline commercial and product leaders, distribution professionals, travel technology executives, and anyone building or buying the platforms that power modern travel commerce. No filler. No spin. Just the sharpest take in airline retailing — every Monday. Produced by V1 Advisory LLC.

Episode Date
IATA Counts Seven, Names None
Nov 02, 2026
Economy Fares Up 21%: Price, Access, Identity
Oct 26, 2026
Virgin Goes Aggregator-First, PROS Ships a Catalog
Oct 19, 2026
Air Arabia Takes the GDS, Dohop Skips Interline
Oct 12, 2026
Delta's Calendar, Lufthansa's Clock
Oct 05, 2026
Sabre's MCP Claim: Same Toll Booth, New Road
Sep 28, 2026
Sabre's 95%: Airline Offers Cached From Both Ends
Sep 21, 2026
Delta Finishes NDC. Amadeus Ships a Waitlist.
Sep 14, 2026
NDC Flatlined: Modern, and Still Renting
Sep 07, 2026
Delta's AI Pricing: The Two Sentences That Don't Match
Aug 31, 2026
Airline Retailing's Three Fictions: Live, Free, and Sold
Aug 24, 2026
Lufthansa's Toll: 23 Euros, 8 Euros, or Zero
Aug 17, 2026
Southwest Folds: NDC Is Table Stakes Now
Aug 10, 2026
Airline Distribution: 200,000 Searches for One Ticket
Aug 03, 2026
State of the GDS, Part 4: Travelport, the Rebuild
Jul 27, 2026
State of the GDS, Part 3: Sabre, the Survivor
Jul 20, 2026
State of the GDS, Part 2: Amadeus and the Stack Play
Jul 13, 2026
State of the GDS, Part 1: The Weapon Became Infrastructure
Jul 06, 2026
Amadeus Moves Upstream: The Booking Was Never the Point
Jun 29, 2026
Own It or Rent It: The Model Got Cheap, the Stack Didn't
Jun 22, 2026
The Squeeze: Margins, AI Search Costs, and the Agent Race
Jun 19, 2026
Who Owns the Offer? Sabre Cries Monopoly as the Agents Show Up
Jun 07, 2026
While You Were Debating Transformation, Amadeus Actually Built It
Jun 01, 2026
Born Native, Booked on the For You Page, and the Deadline Just Got Real
May 25, 2026
Why Legacy Airline Tech is Making Carriers Invisible to AI
May 18, 2026
The Report Card Nobody Asked For" The State of Airline Retailing 2026
May 13, 2026
The Pipe, the Pivot, and the Protocol - Westjet, Travelport and does MCP replace NDC
May 11, 2026
The Point of No Return: Airline Retailing's V1 Moment Has Arrived
May 05, 2026