Description

You're sitting on a goldmine of knowledge you can't quite bring yourself to charge for. You wonder why it comes so easily to everyone else. You've been building something for months, maybe longer. You know you're good at what you do. You've helped people for free and watched it change their lives. But every time you get close to charging for it, showing up fully, being seen, something stops you.

You tell yourself things aren't quite ready yet. You just need more proof it works. A better website. More confidence. More time.

You have been saying this for longer than you'd like to admit.

I've been there. Building my business cracked open every fear I'd been carrying. I learned that every block in my business was just an old habit I'd been letting run my whole life. When I finally looked at that honestly, everything changed.

The Business Built Me is the podcast for women in their first year of entrepreneurship who are starting to realise this is bigger than business. The fear of visibility, the preparation loop, the self-doubt, the worth wound runs deeper than strategy.

I'm Erica, online business coach, nurse, solo parent half the week to our 2 girls, and the woman who built a 5-figure online business in her first year.

This isn't a strategy podcast. It's the inner work that gets glazed over. And it's the conversation that changes everything.