There are more than 30 million businesses in the United States alone. Within ten years, nearly 70% will disappear, and in a century, fewer than half of one percent will remain. In a culture obsessed with speed, scale, and short-term wins, is it still possible to build something that lasts? The answer is yes. The Long Game is a podcast from bestselling author and entrepreneur Eric Becker, Founder and Chairman of Cresset, a multi-family office managing over $235B in assets. Inspired by his book, the series explores what transforms early success into enduring relevance. Each episode features candid conversations with founders, CEOs, and multigenerational leaders behind iconic organizations. From global brands to family enterprises, guests share the decisions, discipline, and long-term thinking required to evolve from startup to scale, and from market leader to lasting legacy. While many companies are built for exit, Becker makes a different case: build as if you'll own the business for the next century. Building a business worth buying strengthens decision-making, deepens culture, and ultimately increases enterprise value. For leaders and the more than 580 million entrepreneurs worldwide, The Long Game offers a blueprint for building something designed to endure. Listen and subscribe: Apple Podcasts https://podcasts.apple.com/us/podcast/the-long-game-with-eric-becker/id1896628025 Spotify https://open.spotify.com/show/033g1SCSMkQQXnNfn2SQV9 YouTube https://www.youtube.com/@cressetwealth/podcasts Eric Becker https://cressetcapital.com/about/team/eric-becker/ Eric Becker LinkedIn https://www.linkedin.com/in/ebecker1/ The Long Game book https://longgamebook.com/ Podcast web page https://cressetcapital.com/podcasts/entrepreneurs/