The Engine Room
By Prime Creative Media
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Category: Marketing
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Episodes: 10
Description
The Engine Room is where the thinking behind high-performing B2B marketing comes to life.
Hosted by CEO Christine Clancy and Head of Sales & Marketing Laura Pearsall, the podcast explores the ideas, trends and real-world strategies shaping the future of B2B marketing. Backed by insights from Prime Creative Media's audiences, campaigns and industry research, each episode unpacks what's working right now – and what's not.
If you're a B2B marketer looking for practical insights, smarter thinking and a clearer view of where the industry is heading, this is your inside track.
| Episode | Date |
|---|---|
|
Welcome to the era of always-on marketing
|
Oct 19, 2026 |
|
Should B2B marketers advertise in AI?
|
Oct 06, 2026 |
|
Staying relevant in the zero-click internet age
|
Sep 14, 2026 |
|
Before the enquiry: how modern B2B buyers make decisions
|
Aug 31, 2026 |
|
How to make trade events actually work for your business
|
Aug 17, 2026 |
|
How do I measure ROI on content?
|
Aug 03, 2026 |
|
Does lead generation still matter in B2B marketing?
|
Jul 22, 2026 |
|
Why your marketing numbers don't always match (and what's really going on)
|
Jul 06, 2026 |
|
What are the fundamentals of B2B marketing?
|
Jun 01, 2026 |
|
What really drives B2B buying decisions in 2026?
|
May 18, 2026 |