Nielsen's The Round Out tells the developing story of the most significant expansion of sports fandom in a generation and what it means for the brands trying to win over a new wave of fans. Hosted by insights experts Brian Fuhrer and Julie DeTraglia, the podcast pairs decades of media measurement expertise with the cultural fluency to make the numbers mean something. Brian and Julie don't just read the data they round it out, putting every figure in the context of the fans, stories, and shifts reshaping American sports. As FIFA's official media intelligence supplier, Nielsen brings unparalleled insight to the 2026 World Cup and beyond, covering the sports, stories, and communities driving fandom's next chapter. Tune in to hear who the new fans are, what they care about, and how brands can earn their loyalty.