Trade Show Insights
By Marlys K. Arnold: Exhibit Marketing Consultant, Trainer & Author
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Episodes: 226
Description
Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.
For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
| Episode | Date |
|---|---|
|
Using AI to Amplify (Not Replace) the Human Connection - TSI21.5
|
May 26, 2026 |
|
Why the Old Trade Show Playbook No Longer Works - TSI21.4
|
Apr 29, 2026 |
|
Advocacy in Action: Championing Exhibitions on Capitol Hill - TSI21.3
|
Mar 26, 2026 |
|
Backstage Wisdom: Exhibit Marketing Lessons from Reality TV - TSI21.2
|
Feb 24, 2026 |
|
Trade Show Insights 20th Anniversary - TSI21.1
|
Jan 28, 2026 |
|
Stop Dazzling. Start Connecting. - TSI20.12
|
Dec 18, 2025 |
|
Master the Art of In-Booth Conversation - TSI20.11
|
Nov 20, 2025 |
|
From Cranberry Fields to Trade Show Floors: Lessons from a Road Trip - TSI20.10
|
Oct 30, 2025 |
|
Partnerships Over Placements: Sponsorships That Drive Results - TSI20.9
|
Sep 29, 2025 |
|
Success Strategies for Organizers + Exhibitors: A Shared Playbook - TSI20.8
|
Aug 28, 2025 |
|
Trade Show Website Fixes: What Exhibitors & Attendees Really Want - TSI20.7
|
Jul 29, 2025 |
|
The Challenge of Using Salespeople as Booth Staff - TSI20.6
|
Jun 25, 2025 |
|
Fresh Perspectives on Trade Show ROI & Impact - TSI20.5
|
May 29, 2025 |
|
Beyond the Bar: Rethinking After-Hours Events - TSI20.4
|
Apr 24, 2025 |
|
Ways to Cut Exhibit Costs ... Without Sacrificing Results - TSI20.3
|
Mar 27, 2025 |
|
From Paper Trails to Pixels: Reimagining Lead Capture - TSI20.2
|
Feb 21, 2025 |
|
The State of Event Marketing: Facing Exhibitor Challenges - TSI20.1
|
Jan 30, 2025 |
|
Experience Matters: How to Create Memorable Moments - TSI19.12
|
Dec 19, 2024 |
|
Winning Strategies for Booth Staff Success - TSI19.11
|
Nov 26, 2024 |
|
Ah-ha Moments from My First IMEX Experience - TSI19.10
|
Oct 30, 2024 |
|
Bridging the Gap: Aligning Sales & Marketing Objectives - TSI19.9
|
Sep 26, 2024 |
|
Beyond Transactions: Building Strong Vendor Relationships - TSI19.8
|
Aug 27, 2024 |
|
Reframe Your Trade Show Sales Conversations - TSI19.7
|
Jul 26, 2024 |
|
5 Ways to Make Meaningful Connections - TSI19.6
|
Jun 26, 2024 |
|
Market Like a Rock Star: What Exhibitors Can Learn from Taylor Swift - TSI19.5
|
May 30, 2024 |
|
Crafting Experiences That Captivate - TSI19.4
|
Apr 30, 2024 |
|
Creating Events That Care for People & Planet - TSI19.3
|
Mar 28, 2024 |
|
Trade Show Blind Spots: What Are You Overlooking? - TSI19.2
|
Feb 22, 2024 |
|
Reimagining Trade Show Sponsorships - TSI19.1
|
Jan 29, 2024 |
|
Let Your Goals Be Your Guide - TSI18.11
|
Nov 29, 2023 |
|
Discover Tools to Navigate Exhibiting Challenges - TSI18.10
|
Oct 26, 2023 |
|
Creating Intentional Transitions in Exhibit Marketing - TSI18.9
|
Sep 26, 2023 |
|
Trade Show Shipping Demystified: Expert Advice - TSI18.8
|
Aug 30, 2023 |
|
Real-World Crisis Management Lessons from RISKWORLD 2023 - TSI18.7
|
Jul 19, 2023 |
|
Effective Lead Management from Gathering to Onboarding - TSI18.6
|
Jun 28, 2023 |
|
The Power of Community: Extend the Value of Your Show - TSI18.5
|
May 30, 2023 |
|
5 Ways Exhibitors Sabotage Their Success - TSI18.4
|
Apr 18, 2023 |
|
Creating Sensory-Friendly Events - TSI18.3
|
Mar 24, 2023 |
|
AI Pros & Cons: What It Means for Events - TSI18.2
|
Feb 16, 2023 |
|
Trade Show Strategy in Action: Canon Medical - TSI18.1
|
Jan 10, 2023 |
|
Reflections & Intentions - TSI17.12
|
Dec 20, 2022 |
|
Crafting Memorable Moments at Expos & Events - TSI17.11
|
Nov 17, 2022 |
|
Exhibit Strategies for the Sharing Economy - TSI17.10
|
Oct 28, 2022 |
|
Improv Skills for Booth Staff - TSI17.9
|
Sep 29, 2022 |
|
Discover a New Exhibitor Advocacy Resource - TSI17.8
|
Aug 12, 2022 |
|
Putting Event Tech Trends in Perspective - TSI17.7
|
Jul 25, 2022 |
|
Smart Strategies for Video Marketing - TSI17.6
|
Jun 30, 2022 |
|
Welcome to the New Era of Trade Shows - TSI17.5
|
May 26, 2022 |
|
Create a Buzz at Your Booth - TSI17.4
|
Apr 28, 2022 |
|
Smart Ways to Exhibit Green - TSI17.3
|
Mar 29, 2022 |
|
Why Do You Love Trade Shows? - TSI17.2
|
Feb 24, 2022 |
|
Make Your Marketing Message POP! - TSI17.1
|
Jan 27, 2022 |
|
Proven Secrets for Persuasive Marketing - TSI16.17
|
Nov 29, 2021 |
|
Create a Virtual Event Your Audience Will Love - TSI16.16
|
Nov 05, 2021 |
|
No Attendee Left Behind - TSI16.15
|
Oct 29, 2021 |
|
Strategies to Increase Your Productivity - TSI16.14
|
Oct 21, 2021 |
|
Lessons from an Online Networking Experiment - TSI16.13
|
Oct 08, 2021 |
|
The Big Gear Show's Big Success - TSI16.12
|
Sep 24, 2021 |
|
Strategic Social Media Marketing for Events - TSI16.11
|
Jul 29, 2021 |
|
To Boldly Go - TSI16.10
|
Jul 23, 2021 |
|
Meet the New Alliance Uniting Our Industry - TSI16.9
|
Jun 28, 2021 |
|
Unleash the Power of LinkedIn - TSI16.8
|
May 25, 2021 |
|
Rebuilding Work Friendships Post-Lockdown - TSI16.7
|
Apr 30, 2021 |
|
Restarting Trade Shows in Europe - TSI16.6
|
Apr 08, 2021 |
|
Improving the Brand Experience - TSI16.5
|
Mar 12, 2021 |
|
Reopening the Trade Show Industry - TSI16.4
|
Feb 26, 2021 |
|
Developing Digital Charisma - TSI16.3
|
Feb 18, 2021 |
|
Disruption & the Future of Virtual Events - TSI16.2
|
Feb 01, 2021 |
|
Relax: Your Heart is Stronger Than You Think - TSI16.1
|
Jan 19, 2021 |
|
Using Technology to Create Connections - TSI15.21
|
Dec 17, 2020 |
|
Designing Accessible Events – Online & Off - TSI15.20
|
Nov 19, 2020 |
|
Unleash Your Creativity - TSI15.19
|
Nov 13, 2020 |
|
Exhibit Design in a Post-COVID World - TSI15.18
|
Oct 30, 2020 |
|
Creative Sponsorships for Virtual Events - TSI15.17
|
Oct 11, 2020 |
|
Discover Your Career Superpower - TSI15.16
|
Oct 02, 2020 |
|
Mapping the Road to Recovery - TSI15.15
|
Sep 25, 2020 |
|
How to Create Memorable Experiences Now - TSI15.14
|
Sep 21, 2020 |
|
Event Planning Lessons from the 2020 Un-Conventions - TSI15.13
|
Sep 11, 2020 |
|
Marketing Strategies When We Can't Be Face-to-Face - TSI15.12
|
Sep 03, 2020 |
|
Future-Proof Your Brand - TSI15.11
|
Aug 28, 2020 |
|
Leading from the Inside Out - TSI15.10
|
Aug 21, 2020 |
|
Together Again Expo Recap - TSI15.9
|
Aug 14, 2020 |
|
Take Care of Yourself – Our Industry Needs You! - TSI15.8
|
Jul 28, 2020 |
|
Adapting Exhibits for the (Near) Future - TSI15.7
|
Jun 22, 2020 |
|
What Trade Shows Should Do Now - Part 3: Blend Virtual & In-Person Events - TSI15.6
|
May 07, 2020 |
|
What Trade Shows Should Do Now - Part 2: Keep on Communicating - TSI15.5
|
May 01, 2020 |
|
What Trade Shows Should Do Now - Part 1: Prepare for a Comeback - TSI15.4
|
Apr 23, 2020 |
|
Working from Home? Tips from My 20+ Years' Experience - TSI15.3
|
Mar 20, 2020 |
|
Taking a Closer Look at Sponsorship - TSI15.2
|
Feb 25, 2020 |
|
2020 Perspective (as Predicted in 2010) - TSI15.1
|
Jan 21, 2020 |
|
Twas the Night Before the Trade Show - TSI14.14
|
Dec 17, 2019 |
|
Beyond Business Cards: Trade Show Lead Management Essentials - TSI14.13
|
Nov 25, 2019 |
|
Navigating the World of I&D (Installation & Dismantle) - TSI14.12
|
Nov 07, 2019 |
|
Decoding the Mystery of Drayage - TSI14.11
|
Oct 31, 2019 |
|
4 Hot Tips to Get More Done Every Day - TSI14.10
|
Sep 25, 2019 |
|
The Power of Story in Exhibit Marketing - TSI14.9
|
Aug 28, 2019 |
|
Going Retro - TSI14.8
|
Jul 30, 2019 |
|
Exhibitor Retention Begins with Appreciation - TSI14.7
|
Jun 28, 2019 |
|
Incorporating Wellness Into Expos & Events - TSI14.6
|
May 30, 2019 |
|
How to Create Connections at Trade Shows - TSI14.5
|
Apr 30, 2019 |
|
What to Ask Before Buying Your Next Giveaway Items - TSI14.4
|
Apr 17, 2019 |
|
6 Keys to Becoming More Attractive (Your Booth, That Is) - TSI14.3
|
Mar 28, 2019 |
|
How Distinct Are You on the Trade Show Floor? - TSI14.2
|
Feb 28, 2019 |
|
Who Should (and Shouldn’t) Be Staffing Your Booth - TSI14.1
|
Jan 31, 2019 |
|
Reflect & Refresh - TSI13.14
|
Dec 28, 2018 |
|
Creating a Memorable Experience in a Small Booth - TSI13.13
|
Nov 30, 2018 |
|
Lessons for Exhibitors from a Small Town - TSI13.12
|
Oct 31, 2018 |
|
6 Keys to Managing & Nurturing Leads - TSI13.11
|
Sep 28, 2018 |
|
Taking Steps to Keep Events Safe - TSI13.10
|
Aug 29, 2018 |
|
How to Score More Trade Show Leads Using Gamification Strategies - TSI13.9
|
Jul 30, 2018 |
|
Small Tweaks, Big Results - TSI13.8
|
Jun 28, 2018 |
|
Lead Management in a Post-GDPR World - TSI13.7
|
Jun 12, 2018 |
|
Direct Mail Strategies for Trade Shows - TSI13.6
|
May 31, 2018 |
|
Do You Care What Happens After the Show? - TSI13.5
|
Apr 30, 2018 |
|
Success Strategies for Small Exhibits - TSI13.4
|
Mar 29, 2018 |
|
11 Secrets of Successful Trade Show Attendees - TSI13.3
|
Feb 23, 2018 |
|
How Five Print Guys Took Over a Trade Show - TSI13.2
|
Feb 14, 2018 |
|
Why Having Fun Matters - TSI13.1
|
Jan 31, 2018 |
|
Time to Take Action! - TSI12.13
|
Dec 28, 2017 |
|
Reframing for 2018 - TSI12.12
|
Nov 30, 2017 |
|
How to Create a Post-show Lead Nurturing System - TSI12.11
|
Oct 27, 2017 |
|
Offer Value, Not Gimmicks - TSI12.10
|
Sep 29, 2017 |
|
6 Reasons You’re Not Successful at Trade Shows - TSI12.9
|
Aug 28, 2017 |
|
Why is Change so Painful? - TSI12.8
|
Jul 31, 2017 |
|
Reinventing the Trade Show Floor: What’s Next? - TSI12.7
|
Jun 29, 2017 |
|
Location, Location, Location - TSI12.6
|
May 31, 2017 |
|
Attendee Promotion is Everyone’s Job - TSI12.5
|
Apr 28, 2017 |
|
Who’s Your Persona? - TSI12.4
|
Mar 31, 2017 |
|
Detroit’s Cobo Center Makes Going Green a Priority - TSI12.3
|
Mar 17, 2017 |
|
5 Ways to Keep Your Leads from Slipping Away - TSI12.2
|
Feb 28, 2017 |
|
What is the Key Strategy of Champions? - TSI12.1
|
Jan 31, 2017 |
|
Maximizing Sponsorships - TSI11.15
|
Dec 29, 2016 |
|
Great Expectations: A Tale of Two Experiences - TSI11.14
|
Nov 30, 2016 |
|
Characters You Meet in the Trade Show Zone - TSI11.13
|
Oct 31, 2016 |
|
What Every Exhibitor (and Show Manager) Needs to Know About Branding - TSI11.12
|
Oct 06, 2016 |
|
Don’t Make Me Squint! - TSI11.11
|
Sep 30, 2016 |
|
What Would Shakespeare Say to Exhibitors? - TSI11.10
|
Aug 31, 2016 |
|
Summer Reading to Enhance Your Exhibit Marketing - TSI11.9
|
Jul 29, 2016 |
|
Promote Your Exhibit in 140 Characters or Less (Your Guide to Social Media) - TSI11.8
|
Jun 30, 2016 |
|
5 Skills Every Exhibit Marketer Must Develop - TSI11.7
|
May 31, 2016 |
|
It Pays to Have Good Media Relations - TSI11.6
|
Apr 28, 2016 |
|
Earth Day Edition: Exhibits Going Green - TSI11.5
|
Apr 22, 2016 |
|
7 Ways to Make the Most of Your Extra Day This Year - TSI11.4
|
Feb 29, 2016 |
|
Exhibiting in Europe: It’s Easier Than You May Think - TSI11.3
|
Feb 22, 2016 |
|
6 Ways to Reinvent Your Exhibit (without Spending a Fortune) - TSI11.2
|
Jan 29, 2016 |
|
A Look at the Year Ahead with Jim Wurm from E2MA - TSI11.1
|
Jan 07, 2016 |
|
Getting Strategic in 2016 - TSI10.18
|
Dec 31, 2015 |
|
5 Questions to Ask Before Buying Giveaways - TSI10.17
|
Nov 30, 2015 |
|
Creating Win-Win Sponsorships - TSI10.16
|
Oct 30, 2015 |
|
Does Your Booth Staff Feel Appreciated? - TSI10.15
|
Sep 30, 2015 |
|
What Trade Shows Can Learn from IKEA - TSI10.14
|
Aug 31, 2015 |
|
7 Lessons Exhibitors Can Learn from a Remodeling Project - TSI10.13
|
Jul 31, 2015 |
|
Tapping Into User-Generated Content for Promotions - TSI10.12
|
Jun 30, 2015 |
|
Trailblazer Jamie Romano Hillegas on Exhibitor Appreciation at Fresh Summit - TSI10.11
|
Jun 16, 2015 |
|
Accessibility: Making Trade Shows Accommodating to All - TSI10.10
|
Jun 04, 2015 |
|
How Well Do You Know Your Audience? - TSI10.9
|
May 29, 2015 |
|
Using Trade Shows for Competitive Intelligence - TSI10.8
|
Apr 30, 2015 |
|
Trailblazer Peter Eelman on how IMTS is Becoming an Ongoing Industry Resource - TSI10.7
|
Apr 22, 2015 |
|
Teaming Up to Reinvent Trade Shows - TSI10.6
|
Mar 31, 2015 |
|
Trailblazer Tom Pellet on Rebranding the AAFP Conference & Trade Show - TSI10.5
|
Mar 10, 2015 |
|
Are Virtual Trade Shows the Way of the Future? - TSI10.4
|
Feb 27, 2015 |
|
Trade Show Trailblazer Dan Cole on International CES - TSI10.3
|
Feb 17, 2015 |
|
Give Attendees What They Want - TSI10.2
|
Jan 29, 2015 |
|
Permission-Based Marketing for Trade Shows: Are You Legal? - TSI10.1
|
Jan 21, 2015 |
|
Say YES to Exhibit Success in 2015 - TSI9.13
|
Dec 30, 2014 |
|
How to Choose the Right Giveaway Items - TSI9.12
|
Dec 19, 2014 |
|
On Gratitude & Giving - TSI9.11
|
Nov 25, 2014 |
|
Are You Nurturing Your Leads? - TSI9.10
|
Oct 31, 2014 |
|
“If You Can’t Say Something Nice …” - TSI9.9
|
Sep 30, 2014 |
|
Exhibit Display Types Defined - TSI9.8
|
Aug 28, 2014 |
|
Creating an Unforgettable Experience - TSI9.7
|
Jul 29, 2014 |
|
Why You Must Become More Fascinating - TSI9.6
|
Jun 30, 2014 |
|
They’re Just Not That Into You - TSI9.5
|
May 30, 2014 |
|
Are You a ‘Sheepish’ Exhibitor? - TSI9.4
|
Apr 30, 2014 |
|
Are You a Team Player? - TSI9.3
|
Mar 31, 2014 |
|
Convention Centers Going Green - TSI9.2
|
Feb 28, 2014 |
|
Do You Suffer from this Dangerous Exhibitor Disorder? - TSI9.1
|
Jan 31, 2014 |
|
What Exhibitors Can Learn About Budgets from Reality TV - TSI8.17
|
Dec 30, 2013 |
|
Event Technology: The Future is Now – Part 2 - TSI8.16
|
Dec 10, 2013 |
|
Event Technology: The Future is Now - TSI8.15
|
Dec 05, 2013 |
|
7 Creative Giveaways Attendees Will Love - TSI8.14
|
Nov 26, 2013 |
|
Scary Tales of Trade Show Follow-Up - TSI8.13
|
Oct 31, 2013 |
|
What Makes a Good Booth Staffer? - TSI8.12
|
Sep 30, 2013 |
|
7 Sources for Exhibit Design Inspiration - TSI8.11
|
Aug 29, 2013 |
|
What a Theme Park Can Teach Exhibitors About Creating Experiences - TSI8.10
|
Jul 30, 2013 |
|
Are You Making These Promotions Mistakes? - TSI8.9
|
Jun 28, 2013 |
|
Speaking the Attendees’ Language - TSI8.8
|
May 31, 2013 |
|
3 Answers to Know Before Your Next Show - TSI8.7
|
Apr 30, 2013 |
|
Earth Day Edition: Sustainability at Trade Shows - TSI8.6
|
Apr 22, 2013 |
|
3 Ways to Make Show Managers Like You - TSI8.5
|
Mar 28, 2013 |
|
Make Networking Fun & Productive – Part 2 - TSI8.4
|
Mar 21, 2013 |
|
Make Networking Fun & Productive – Part 1 - TSI8.3
|
Mar 18, 2013 |
|
Busting Green Exhibiting Myths - TSI8.2
|
Feb 28, 2013 |
|
Are You Attracting Attention … or Just Clogging the Aisles? - TSI8.1
|
Jan 31, 2013 |
|
Take the Pain Out of Your 2013 Trade Show Budget - TSI7.13
|
Dec 31, 2012 |
|
3 Costly Lead Management Mistakes to Avoid - TSI7.12
|
Nov 29, 2012 |
|
Selecting Smart Giveaways - TSI7.11
|
Oct 31, 2012 |
|
Welcome to the Exhibiting Revolution - TSI7.10
|
Sep 27, 2012 |
|
The Importance of Exhibitor Education - TSI7.9
|
Aug 30, 2012 |
|
A Day at the Fair - TSI7.8
|
Jul 30, 2012 |
|
Summer Reading List: 3 Titles to Help You Stand Out & Get Noticed - TSI7.7
|
Jun 29, 2012 |
|
Is Dilbert Right About Trade Shows? - TSI7.6
|
May 31, 2012 |
|
Connectivity for Trade Shows - TSI7.5
|
Apr 30, 2012 |
|
Tips for Exhibits at Government Shows & Dealing with Show Labor - TSI7.4
|
Apr 04, 2012 |
|
Are Words Working Against You? - TSI7.3
|
Mar 30, 2012 |
|
Ready to Take a Leap in Your Exhibiting? - TSI7.2
|
Feb 29, 2012 |
|
What I Wish I’d Known as a New Exhibitor - TSI7.1
|
Jan 31, 2012 |
|
Communicating with Deaf Attendees
|
Feb 28, 2011 |
|
Smart Ways to Use Promotional Products
|
Jul 01, 2010 |
|
How Green is Your Trade Show?
|
Apr 23, 2010 |
|
Working with Show Labor
|
Apr 13, 2010 |
|
Teamwork, from a Show Manager Perspective
|
Mar 28, 2010 |
|
Exhibitor Show 2009 Review
|
Apr 09, 2009 |
|
Trade Shows Are Not Dead!
|
Feb 06, 2009 |
|
Mistakes Exhibitors Make
|
Nov 30, 2008 |
|
Exhibitor Show 2008 Review
|
Apr 23, 2008 |
|
Trade Shows 2.0 – The Next Generation (part 2)
|
Feb 01, 2008 |
|
Trade Shows 2.0 – The Next Generation
|
Nov 26, 2007 |
|
Exhibitor Show 2007 – Part 2
|
May 06, 2007 |
|
Exhibitor Show 2007 – Part 1
|
Apr 19, 2007 |
|
Setting Goals
|
Jan 08, 2007 |
|
Death of a Trade Show; Birth of a Trend
|
Nov 07, 2006 |
|
Booth Staff Behavior
|
Sep 26, 2006 |
|
It’s All About the Attendees
|
Jul 30, 2006 |
|
Road Show: A Tour of Craftsmen Industries
|
Jun 06, 2006 |
|
Exhibitor Show 2006 – Part 1
|
Apr 27, 2006 |