Startups For the Rest of Us

By Startups For the Rest of Us

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Category: Entrepreneurship

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Subscribers: 316
Reviews: 2

A Podcast Republic user
 Nov 26, 2020

Nick Mair
 Apr 4, 2019
Superb resource for any founder self funding their software startup with two legends of the bootstrapping world.

Description

The longest running (and most popular) podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

Episode Date
Episode 615 | Bootstrappable Businesses, Cargo Culting, and How Pricing Affects Growth (A Rob Solo Adventure)
27:10
In episode 615, join Rob Walling for a solo adventure where he covers what makes a business bootstrappable (and things to avoid), cargo culting, and how large of a business you can build at different customer lifetime value levels. Episode Sponsor: Hiring developers has been tough for years, but it is even tougher these days. […]
 
Aug 09, 2022
Episode 614 | Deciding When to Quit Your Day Job, Founder Anxiety, and More Listener Questions
00:42:42
In episode 614, Rob Walling chats with fan favorite Derrick Reimer. They start out by talking about Derrick’s decision to take a sabbatical from The Art of Product podcast after co-hosting it with Ben Orenstein for more than 5 years. Then, they answer a handful of listener questions, including when to quit your day job to […]
 
Aug 02, 2022
Episode 613 | Hacking Your Founder Psychology
30:24
In episode 613, Rob Walling chats with Dr. Sherry Walling about the release of her new book, Touching Two Worlds: A guide for finding hope in the landscape of loss. They cover a lot in this episode, including the hustle of launching a book, the behind the scenes of how Sherry has hacked her own […]
 
Jul 26, 2022
Episode 612 | Balancing a Side Project and Going Full-time on Your Product
00:37:45
In episode 612, Rob Walling chats with longtime friend and repeat podcast guest Dave Rodenbaugh. Dave was even at the very first MicroConf back in 2011. In this episode, we have a candid conversation on our experiences balancing side projects with a day job, struggling with the decision in our own different ways of when to quit, and the surprising habits you have to unlearn once you are finally independent of the day job and consulting work. Topics we cover:  [1:27] Dave’s thought process behind expanding Recapture  [5:34] The decision to go full-time on Recapture  [15:05] Dave’s process for unlearning bad employee / consultant habits  [20:07] The danger of the arrival fallacy  [24:20] What would you do if you sold the business? [26:03] Balancing a side project with your day job  
 
Jul 19, 2022
Episode 611 | Bootstrapping ProfitWell to a $200M Exit (with Patrick Campbell)
47:34
In episode 611, join Rob Walling as he chats with Patrick Campbell, the cofounder of ProfitWell, on how he and his co-founders bootstrapped ProfitWell to a $200 million exit. Profitwell was acquired by Paddle earlier this year. We dive into a bunch of topics you have not heard elsewhere, including details about the actual transaction, […]
 
Jul 12, 2022
Episode 610 | How I Would Start Over Today, Bad Habits of Solopreneurs, and the Benefits of a Day Job (A Rob Solo Adventure)
29:17
In episode 610, join Rob Walling for a solo adventure where he talks about the benefits of working a day job before launching your company, some bad habits he picked up in the early days, why the college dropout narrative is annoying, and what he would do if he was starting over today. Topics we […]
 
Jul 05, 2022
Episode 609 | Building Your MVP, the Bug Fix Hamster Wheel, and More Listener Questions
26:25
In episode 609, join Rob Walling for a solo adventure as he answers a handful of listener questions ranging from when it makes sense to have multiple LLCs and hiring task-level vs. project-level thinkers to planning for large projects. He also shares his thought process behind ways you can build a complex mobile app prototype […]
 
Jun 28, 2022
Episode 608 | Bootstrapping (and Exiting) a 7-Figure Info Product
50:51
In episode 608, Rob Walling chats with Adrian Rosebrock, who bootstrapped and successfully exited his seven-figure info product company, PyImageSearch, in 2021. PyImageSearch provided digital courses around visual image detection and image classification in Python. Adrian wasn’t always an entrepreneur. He graduated with a PhD in computer science, got a day job, realized early on […]
 
Jun 21, 2022
Episode 607 | Overcoming Plateaus, Stealth Launches, Founder-Driven Sales, and More Listener Questions
00:34:43
In episode 607, Rob Walling chats with Asia Orangio, and they answer listener questions about customer onboarding videos, overcoming revenue plateaus, stealth launches, and founder-driven sales. Topics we cover:  [1:12] Where’s the best place to put customer onboarding videos?   [5:37] How to scale a content business  [15:36] What to do if revenue has plateaued?  [21:41] […]
 
Jun 14, 2022
Episode 606 | The Podcasting Landscape, Keeping Your Saw Sharpened, and Scaling Your Team with Craig Hewitt
36:15
In episode 606, Rob Walling chats with Craig Hewitt, the founder of Castos. They talk about company building, staying up to speed when you are no longer doing the day-to-day tasks as well as their thoughts on a recent string of acquisitions happening in the podcast ecosystem. Topics we cover:  [1:24] 2 MicroConf Local events […]
 
Jun 07, 2022
Episode 605 | Building a SaaS with Little Dev Experience, Using No Code for Your MVP, Bootstrapping a Two-Sided Marketplace, and More Listener Questions
42:19
In episode 605, Rob Walling is joined by Ruben Gamez, and they dig into a handful of listener questions. Topics range from building a SaaS with little development experience and using no-code tools to build your MVP to stair-stepping bootstrapping a two-sided marketplace. Topics we cover:  [0:55] Selling to the enterprise  [4:31] What level of […]
 
May 31, 2022
Episode 604 | How to Decide Which Features to Build (with Derrick Reimer)
41:44
In episode 604, Rob Walling talks with Derrick Reimer and gets the latest update on SavvyCal, how he makes product decisions, and they also share the best things they’ve bought for $100 and $1000 that have added much more value to their lives than the price point. Topics we cover:  [4:50] Apple’s influence on startup […]
 
May 24, 2022
Episode 603 | Bootstrapping HotJar to $40M ARR Using D2C Marketing
48:03
In episode 603, Rob Walling chats with David Darmanin, one of the founders of Hotjar. Hotjar was bootstrapped to $40 million ARR with a fully distributed team of 170 employees. David and his cofounders sold the company for a 9-figure exit in 2021. From their incredible launch story and their unique DTC approach to sales […]
 
May 17, 2022
Episode 602 | Explaining SaaS Metrics to a Child
30:09
In episode 602, Rob Walling explains SaaS metrics to his kid. This is a great episode to listen to if you are unfamiliar or not well-versed in SaaS because we dig into from first principles, starting with dollars, revenue, and the purpose of businesses, all the way to SaaS metrics like MRR, ACV, and LTV. […]
 
May 10, 2022
Episode 601 | Bootstrapping B2B vs. B2C
39:26
In episode 601, Rob Walling chats with Nick Fogle of ChurnKey. Nick previously cofounded Wavve which was acquired in early 2021. In this conversation, they chat about how the idea for Churnkey came from his other business, decision to sell Wavve, and some of the key differences between bootstrapping a B2C vs a B2B SaaS. […]
 
May 03, 2022
Episode 600 | When to Hire Your First Manager + What You Should Be Focused On (A Rob Solo Adventure)
31:02
In episode 600, join Rob Walling for a solo adventure as he dives into topics ranging from when to hire your first manager to a mental framework for deciding which things to work on vs. what to delegate to your team. He also shares his thought process behind when things take multiple iterations and how […]
 
Apr 26, 2022
Episode 599 | Finding the Bootstrapper Hockey Stick
32:44
In episode 599, Rob Walling chats with Dominic “Dom” and Tracy Phillips of CodeSubmit. CodeSubmit provides a library of real-world, take-home tasks in more than 60 coding languages. Some of their customers are Audi, Netflix, Carbon Health, 3M, and Apple. Dom and Tracy were also a part of the spring 2020 batch of TinySeed. During […]
 
Apr 19, 2022
Episode 598 | Diversity, Mission & Values, How to Start, and More Listener Questions
26:44
In episode 598, join Rob Walling as he answers listener emails. Topics range from diversity in the startup ecosystem and when’s the right time to write your company’s mission, philosophy, and values to how to find good business ideas and the different approaches for developing features for a new app. Episode Sponsor: Microsoft for Startups […]
 
Apr 12, 2022
Episode 597 | The Challenge of Building a Business in a Regulated Industry
37:23
In episode 597, Rob Walling chats with Ashley Baxter, the founder of With Jack. With Jack gives peace of mind and protection for UK freelancers through insurance, professional indemnity, public liability, contracts, legal expenses, etc. We dig into the lessons Ashley learned from a failed insurance business she inherited from her father, how she used […]
 
Apr 05, 2022
Episode 596 | News Round-Up: Google Ends WFH, Founder Salaries, How to Use Email
40:18
In episode 596, Rob Walling is joined by Einar Vollset and Tracy Osborn for a bootstrapper news roundup episode. They cover a wide range of topics from Google’s decision to bring employees back into the office (and the potential implications for bootstrapped companies), founder salary data trends, email management strategies, and much more. Episode Sponsor: […]
 
Mar 29, 2022
Episode 595 | TinySeed Tales Season 2: Where Are They Now?
26:00
In episode 595, Rob Walling catches up with Brian and Scottie Elliott, the husband and wife co-founders of Gather, an interior design project management SaaS. This husband and wife duo shared their victories, challenges, and failures, including a cash crunch, moving upmarket, and managing to double revenue over their nine episodes of TinySeed Tales Season […]
 
Mar 22, 2022
Episode 594 | Starting Over with the TropicalMBA’s Dan & Ian
46:00
In Episode 594, Rob Walling chats with Dan Andrews and Ian Schoen, the founders of Dynamite Jobs and the TropicalMBA podcast. We talk about how they started over. They started a new business, Dynamite Jobs, a couple of years after selling their physical products company back in 2015. Episode Sponsor: Microsoft for Startups Founder Hub  Microsoft for […]
 
Mar 15, 2022
Episode 593 | Retaining Employees + The Ideal SaaS Business (A Rob Solo Adventure)
25:16
In Episode 593, join Rob Walling for a Solo Adventure as he chats about accidentally deleting all of his old tweets, retaining talent, the ideal market for a SaaS business, and more. The topics we cover [3:10] Deleting old tweets [8:43] Retaining talent [12:39] Ideal market for a SaaS business If you have questions about […]
 
Mar 08, 2022
Episode 592 | Nine Tactics for Amazing Customer Support
28:56
In Episode 592, Rob Walling is joined again by Cody Duval for a technical conversation about the dos and don’ts for amazing customer support. The topics we cover [2:00] Customer success vs customer support [5:10] Response time [8:59] Post-support surveys [10:58] When to hire first customer support person [13:02] Chat widgets [17:09] Doing customer support […]
 
Mar 01, 2022
Episode 591 | Acquiring and Scaling in a Crowded Space
34:34
In Episode 591, Rob Walling chats with Cody Duvall about his story of acquiring and growing Keeping in a really crowded space of help desk and customer support tools. The topics we cover [4:34] Launching into a crowded market [8:00] Keeping’s sales process [10:01] Background on acquiring Keeping [14:53] Outsourcing a team to rewrite the […]
 
Feb 22, 2022
Episode 590 | Buying vs Building, Zombie Companies, and More Listener Questions with Craig Hewitt
37:03
In Episode 590, Rob Walling chats with Craig Hewitt about building versus buying internal tools, how to compete in a competitive space, accounting software, a founder who has a zombie company where investors want their money back, and more. The topics we cover [5:03] Finding a co-founder as a non-technical founder [11:20] Balancing priorities between […]
 
Feb 15, 2022
Episode 589 | Finding a SaaS Idea Through 70 Cold Calls
34:40
In Episode 589, Rob Walling chats with Jason Buckingham about how he found a startup idea from making more than 70 cold calls. It’s a great story about staying focused, putting in the time and doing the hard work. The topics we cover [7:14] Finding a problem via cold calls [13:07] Identifying a problem and […]
 
Feb 08, 2022
Episode 588 | In Which Courtland Allen and I Cover a Lot of Startups Topics
1:04:52
In Episode 588, Rob Walling chats with Courtland Allen about a wide range of bootstrapper and indie hacker topics including the struggles with motivation/depression, bootstrapping today, fighting the urge to quit, and frameworks for getting your first dollar. The topics we cover [3:43] Hiring a podcast producer [6:21] Letting go in business [7:09] Invite-only experiment […]
 
Feb 01, 2022
Episode 587 | Renaming a Company, Revisiting Inflation, and Micropreneurship (Listener Email Edition)
26:08
In Episode 587, join Rob Walling as he answers listener emails including feedback and a critique about the podcast, the state of microentrepreneurship, and where to start with user growth. The topics we cover [2:22] The reason Rob continues to podcast [5:26] Renaming a company or podcast [8:40] Revisiting inflation [15:06] The state of microentrepreneurship […]
 
Jan 25, 2022
Episode 586 | Mastering Customer Interviews with Michele Hansen
27:05
In Episode 586, Rob Walling chats with Michele Hansen about her new book where she talks about how to master customer interviews as a startup founder. The topics we cover [5:00] User experience research for startup founders [11:20] Customer Interviews for developers [12:30] Feature requests as customer research springboard [19:55] Practicing customer interviews [23:37] Comparing […]
 
Jan 18, 2022
Episode 585 | Moving Outside Your Comfort Zone with Dr. Sherry Walling
30:14
In Episode 585, Rob Walling chats with Sherry Walling about moving outside your comfort zone, the power of relationships, psychedelic-assisted therapy, as well as her new book about grief launching later this year. The topics we cover [3:22] Deciding against self-publishing [12:00 ] Building an audience vs. a network [14:26] Psychedelic-assisted therapy [24:00] The power […]
 
Jan 11, 2022
Episode 584 | Looking Back and Looking Ahead
17:05
In Episode 584, Join Rob Walling for a Happy New Year edition of the show where looks ahead to 2022 and evaluates what he wants to focus on. The things we choose not to do are just as important as the things we chose to do and Rob encourages you to think hard about what […]
 
Jan 04, 2022
Episode 583 | Finding Startup Ideas with Sam Parr
39:34
In Episode 583, Rob Walling chats with Sam Parr about about building an email list, selling to Hubspot, podcast growth, and how to spot business opportunities. The topics we cover [3:53] Building Hustle to 8 figures in revenue [5:52] Growing an email list [11:01] Selling to a B2B SaaS [19:00] My First Million and growing […]
 
Dec 28, 2021
Episode 582 | Enterprise Sales, Crowdfunding, Replacing Yourself, and More Listener Questions
33:14
In Episode 582, Rob Walling is joined by Einar Vollset to answer listener questions about enterprise sales, crowdfunding, replacing yourself, and things that every B2B SaaS founder should know. The topics we cover [1:26] Investing with Reg CF [6:20] Enterprise plans and pricing [13:31] Finding your replacement [19:29] Best way to give software demos [21:55] […]
 
Dec 21, 2021
Episode 581 | Inflation for Founders
24:48
In Episode 581, Rob Walling discusses how to grow money sensibly while protecting the principle during inflationary times. He explores real estate, collectibles, crypto, stocks, bonds, and other strategies to consider as inflation and other economic changes occur. The topics we cover [2:00] Inflation is here [7:20] Pricing flexibility with SaaS [9:44] Rules when inflation […]
 
Dec 14, 2021
Episode 580 | Seven SEO Tips Every SaaS Can Use (with Ross Hudgens)
28:16
In Episode 580, Rob Walling chats with Ross Hudgins, an SEO expert, about seven common things that SaaS founders either do well or frequently get wrong. The topics we cover [4:42] Put your blog in a subfolder, not a subdomain. [7:18] With keyword-focused content, make the URL exactly the main keyword. [10:10] Be thoughtful about […]
 
Dec 07, 2021
Episode 579 | The SaaS Fundraising Landscape (+The TinySeed Syndicate)
20:25
In this special episode of Startups For the Rest of Us, Rob Walling chats with Einar Vollset about not only the announcement of the TinySeed Syndicate but also the investment landscape for B2B SaaS today. Even if you don’t think you’ll raise funding, it’s important to understand the dynamics of the investment and acquisition market […]
 
Dec 01, 2021
Episode 578 | How Mike’s Merger Panned Out
30:28
In Episode 578, Rob Walling is joined again by co-host emeritus, Mike Taber for an update on his progress with Bluetick. Today we find out how Mike’s merger that he has been working on for the past year has panned out. The topics we cover [3:55] Mike reflects on time and effort working on partnership […]
 
Nov 30, 2021
Episode 577 | Finding the Right Problem to Solve
30:14
In Episode 577, Rob Walling chats with Jim Kalbach about how to uncover the right problem to solve with the Jobs to Be Done (JTBD) framework. If you haven’t been exposed to JTBD, this episode will be a great primer as we dive into practical examples for bootstrapped or mostly-bootstrapped founders. The topics we cover […]
 
Nov 23, 2021
Episode 576 | Don’t Become a Media Company (A Rob Solo Adventure)
19:26
In Episode 576, Rob Walling chats about permissionless entrepreneurship, why you probably shouldn’t be a media company if you’re an early stage or bootstrapped SaaS, and the importance of exploring beyond what your customers ask for to find out what they actually need. The topics we cover [2:01] Permissionless entrepreneur [9:25] All startups should not […]
 
Nov 16, 2021
Episode 575 | Shipping Code, Pivoting, and More Listener Questions with Derrick Reimer
43:24
In Episode 575, Rob Walling is joined by Derrick Reimer for a quick update on SavvyCal and some recent hiring decisions he has made. They also answer listener questions about shipping code as a bootstrapper, pivoting, selling a business through a broker, and more The topics we cover [2:23] The latest with SavvyCal [12:02] Shipping […]
 
Nov 09, 2021
Bonus Episode: The 2021 TinySeed Batch Announcement
17:16
TinySeed, MicroConf’s venture fund and SaaS accelerator, is launching their Fall 2021 accelerator batch this week. 📈 SUBSCRIBE: https://www.youtube.com/microconf?sub_confirmation=1 #tinyseed Join Rob Walling (co-founder of MicroConf and TinySeed) and Tracy Osborn (TinySeed’s Program Director) as they announce the 18 SaaS startups chosen out of hundreds of applications for the latest cohort of the year-long program. […]
 
Nov 04, 2021
Episode 574 | The Deep Need to Be a Software Entrepreneur
38:24
In Episode 574, Rob Walling chats with Andrew Fiebert, a founder who just couldn’t get away from software. He’s a software developer, turned podcaster, turned marketer, and now he’s a software entrepreneur and on this episode, they discuss his success and struggles while building Lasso. The topics we cover [2:40] Introductions [4:15] WordPress plugin with […]
 
Nov 02, 2021
Bonus | The 2022 State of Independent SaaS Survey is Live
02:06
We need your help!  The 2022 State of Independent SaaS Survey is now live and we need as many eligible founders of B2B SaaS businesses to complete the survey.  This survey will be used to create our third annual State of Independent SaaS report, offering recommendations, insights, and pitfalls critical to planning for a future in […]
 
Nov 01, 2021
Episode 573| Hiring FT vs. PT, WordPress Consolidation, and More Bootstrapper News
27:44
In Episode 573, Rob Walling chats with Einar Vollset and Tracy Osborne about the part-time contractor versus hiring full-time debate, the acquisition of Sandhills Development, as well as the launch of a TinySeed Europe. The topics we cover [02:14] FT vs PT Contractor [09:06] When could part time contracting work? [10:25] Sandhills Development acquisition [14:50] […]
 
Oct 26, 2021
Episode 572 | Fault vs. Responsibility & Games vs. Practice (A Rob Solo Adventure)
24:14
In Episode 572, Rob Walling does another solo adventure to talk about taking responsibility for the outcomes of your business and the importance of putting in the reps as a founder. Bootstrapping a startup is a marathon, not a sprint and it’s important to enjoy the journey along the way. Thanks to Software Promotions for […]
 
Oct 19, 2021
Episode 571 | Deciding When to Move on to Your Next Idea
38:02
In Episode 571, Rob Walling chats with Peter Suhm about moving on from WP Pusher and Branch. We also dive into how he came up with the idea for Reform and his process for validating the idea with a landing page before building. The topics we cover [1:28] Intros [2:48] Default alive and selling Branch […]
 
Oct 12, 2021
Episode 570 | Bootstrappable Businesses, Selling as an Introvert, and More Listener Questions
23:59
In Episode 570, Rob Walling answers listener questions about the ideal business for bootstrapping, how to create trust with potential customers, navigating depression as an entrepreneur as well as advice for introverted founders. The topics we cover [1:42] Problems that are more conducive to bootstrapping [8:51] Creating trust with potential customers [10:51] Battling depression or […]
 
Oct 05, 2021
Episode 569 | The Life Changing Decision of When to Sell Your Company
38:02
In Episode 569, Rob Walling chats with Anna Maste, a founder who’s been a part of the MicroConf community for several years. They talk about how Anna bootstrapped a two-sided RV marketplace and eventually sold it for a healthy multiple. The topics we cover [1:16] An RV boondocker [2:53] Selling for a healthy multiple [5:21 […]
 
Sep 28, 2021
Episode 568 | MailChimp Sells for $12 billion
26:10
In Episode 568, Rob Walling talks about MailChimp selling for $12 billion to Intuit, the largest exit for a bootstrap company, ever. Not that all founders aspire to grow to this scale, but it’s truly an incredible day for bootstrapped founders to know that we have the potential to get to this level without raising […]
 
Sep 21, 2021
Episode 567 | From Developer to CTO to Buying the Company for $1
39:13
In Episode 567, Rob Walling chats with Don Pottinger about joining a company as a developer, transitioning to CTO within 6 months, buying the company for $1, and then later on selling it for a life-changing sum of money. The topics we cover [1:13] Introductions [4:08] Learning to code independently vs learning on the job […]
 
Sep 14, 2021
Episode 566 | From Bootstrapped to Venture Backed with Hana Mohan
33:12
In Episode 566, Rob Walling chats with Hana Mohan about her journey as a SaaS founder. They compare and contrast bootstrapping and being venture-backed, hiring a chief of staff early on as a startup founder, and more. The topics we cover [2:17] Intro [3:36] Deciding not to bootstrap MagicBell [6:34] The team Composition at MagicBell […]
 
Sep 07, 2021
Episode 565 | Correlation vs. Causation, Focus, Sharing MRR, and More Listener Questions
26:05
In Episode 565, Rob Walling answers listener questions about focusing on one product vs multiple, sharing revenue metrics with early employees, and how to overcome the lack of motivation when starting new projects. The topics we cover [05:31] Focusing on one core product vs multiple separate products at the same time [14:59] Sharing revenue metrics […]
 
Aug 31, 2021
Episode 564 | Running a Business with 10,000 Paid Subscribers
33:52
In Episode 564, Rob Walling chats with Sol Orwell about growing his website, examine.com to millions of views per month, changing revenue models, and the importance of doing customer interviews. The topics we cover [2:14] Intro [3:06] How Examine started [7:21] Examine’s differentiated approach based on scientific research [9:33] 10,000 paying subscribers [10:59] Building trust through transparency […]
 
Aug 24, 2021
Episode 563 | The Struggle, Calls to Action, Selling Above $1M ARR, and More Listener Questions
28:22
In Episode 563, Rob Walling answers listener questions about startup operating agreements for co-founders, common cloud hosting solutions, struggling as a young entrepreneur, and selling your startup when you have over $1M in annual recurring revenue. The topics we cover [1:40] Operating agreements for startup co-founders [5:50] How to do startup vesting when not working […]
 
Aug 17, 2021
Episode 562.5 | TinySeed Fall 2021 SaaS Accelerator Application Info Session
1:03:54
The application for TinySeed’s Fall 2021 SaaS accelerator batch of startups will open for two weeks starting on August 9th, 2021. Watch the video recording of the Fall 2021 Batch Info Session here: https://youtu.be/6dqTClonO2Y Interested in applying? Join us for an info session with the TinySeed team to talk about the application process, what to […]
 
Aug 16, 2021
Episode 562 | “Measure Twice, Cut Once” + SaaS Holy Grails (A Rob Solo Adventure)
19:29
In Episode 562, join Rob Walling for another solo adventure to talk about enterprise sales, mental frameworks for founders, undoable decisions, and how to handle being approached about an acquisition. The topics we cover [2:33] Enterprise sales advice [5:48] Measure twice, cut once for SaaS [10:56] Holy Grail of SaaS: Expansion Revenue [13:12] Holy Grail […]
 
Aug 10, 2021
Episode 561 | Launching on Product Hunt and DIY vs. DFY
36:44
In Episode 561, Rob Walling chats with Andy Cabasso, co-founder of Postaga, about launching on Product Hunt, having a done-for-you service in addition to a DIY self-service SaaS app, growing to a team of six people, having a free plan, and doing a ton of customer development in the early days. The topics we cover […]
 
Aug 03, 2021
Episode 560 | When to Hire, Square Business Banking, and More Bootstrapper News
38:05
In Episode 560, Rob Walling is joined by Einar Vollset and Tracy Osborn to talk about deciding when it’s time to hire someone, how to think about which role to hire next, changing location to force productivity, and more. The topics we cover [2:52] Deciding to hire a community manager [9:28] Location hacks for improved […]
 
Jul 27, 2021
Episode 559 | Bootstrapping a Two-Sided Marketplace with MicroAquire
34:02
In Episode 559, Rob Walling chats with Andrew Gazdecki, the founder of MicroAcquire, about bootstrapping a two-sided marketplace in a competitive industry. They talk about Andrew’s previous successes, including growing Bizness Apps to $10 million in annual recurring revenue. They also unpack Andrew’s current business, MicroAcquire, and talk about how it was started, its current […]
 
Jul 20, 2021
Episode 558 | Thinking Through Funding as a Bootstrapper
43:16
In Episode 558, Rob Walling chats with Einar Vollset about bootstrapping versus funding and the many options that exist in between. No longer is it a decision between a bootstrapped or venture path. With their unique perspectives, Rob and Einar talk about all of the funding options that exist. They also share some things to […]
 
Jul 13, 2021
Episode 557 | Investing for Founders
25:39
In Episode 557, Rob Walling flies solo to talk about investing for founders, with an emphasis on retirement. Rob views investing as a long-term game, not treating the stock market like a slot machine by buying and selling stocks. As founders, we’re busy with our work, our family, and our friends. We don’t want to […]
 
Jul 06, 2021
Episode 556 | Zero to $26k MRR as the Solo Founder of Rails Autoscale
28:33
In Episode 556, Rob Walling chats with Adam McCrea about growing from zero to $300,000 in ARR over the course of three years as a Heroku add-on. Adam is still a single founder with no employees and up until joining the TinySeed accelerator in their Spring 2021 batch, has fully bootstrapped Rails Autoscale. Now, he’s […]
 
Jun 29, 2021
Episode 555 | Businesses You Can Bootstrap, W2 vs. Contract, Enterprise Pricing, and More Listener Questions with Ruben Gamez
36:24
In Episode 555, Rob Walling answers listener questions with Ruben Gamez. They discuss different models of bootstrapping success, hiring W2 versus hiring contractors, determining if a business is an ideal fit for bootstrapping and they revisit enterprise pricing. The topics we cover [01:24] Bootstrappers Rob & Ruben admire [12:25] Pros and cons to hiring contractors […]
 
Jun 22, 2021
Episode 554 | Thinking Through Your Exit + Grief and Entrepreneurship with Dr. Sherry Walling
26:41
In Episode 554, Rob Walling chats with Sherry Walling about grief as a part of entrepreneurship and how to get better at handling grief as an entrepreneur. They also discuss burnout and properly evaluating if it’s the right time to sell a company. The topics we cover [02:18] Grief is part of entrepreneurship [05:12] Getting […]
 
Jun 15, 2021
Episode 553 | Stack Overflow and Moz Acquired, Quitting Instead of Giving Up Remote Work, and More Bootstrapper News
36:39
In Episode 553, Rob Walling chats with Tracy Osborn about the latest bootstrapper news, including the recent Stack Overflow and Moz acquisitions, quitting instead of giving up remote work, and highlights from TinySeed 2020 Batch. The topics we cover [01:52] Intro [03:45] Stack Overflow acquisition [12:11] Moz acquisition [16:33] Quitting instead of giving up remote […]
 
Jun 08, 2021
Episode 552 | Google Audits, Partnerships, and Freemium with Mike Taber
35:35
In Episode 552, Rob Walling is joined by co-host emeritus, Mike Taber to chat about his decision-making around whether to launch a freemium plan, whether to do an AppSumo deal, how his potential partnerships merger is panning out. The topics we cover [04:93] Update on the CRM partnership opportunity, AppSumo, and Freemium [23:39] Yet another […]
 
Jun 01, 2021
Episode 551 | Task-level vs. Project-level Thinkers, No Such Thing as an Autopilot Business, and More (A Rob Solo Adventure)
28:28
In episode 551 of Startups For the Rest of Us, Rob does another solo adventure to talk about hiring owner-level thinkers, the fallacy of an autopilot passive income software business, and more. The topics we cover [1:25] Hiring task-level thinkers, project-level thinkers, and owner-level thinkers [07:43] The fallacy of an autopilot passive income software business […]
 
May 25, 2021
Episode 550 | Three Years of Grind to Six Figures in ARR with CloudForecast
43:35
In Episode 550, Rob Walling chats with Tony Chan, co-founder of CloudForecast, about his incredible story of perseverance after getting rejected multiple times only to finally find product-market fit and reach six figures in annual recurring revenue. The topics we cover [04:11] CloudForecast’s current revenue and customer base [08:43] Origin story for the idea of […]
 
May 18, 2021
Episode 549 | Hiring vs. Outsourcing, E-commerce SaaS, and More Listener Questions with Jordan Gal
41:18
In Episode 439, Rob Walling is joined by Jordan Gal to answer listener questions about starting an e-commerce SaaS and the laws and regulations, and compliance requirements required. They talk about managing enterprise perceptions of risk towards bootstrap startups. They also answer questions about bootstrapping and enterprise SaaS as well as hiring a growth role […]
 
May 11, 2021
Episode 548.5 | The Companies in TinySeed’s Spring 2021 Batch
07:11
 
May 06, 2021
Episode 548 | The Grind of Building a SaaS During Nights & Weekends
34:59
In Episode 548, Rob Walling chats with Zack Naylor about Aurelius and the harrowing tale of launching multiple times and having to rewrite and re-platform the codebase before finally finding success. They also discuss how to interpret feedback from your customers and the importance of listening to your instinct as a founder. The topics we […]
 
May 04, 2021
Episode 547 | Private Podcasting, Apple’s Announcement, and Accelerating Growth with Craig Hewitt
36:44
In Episode 547, Rob Walling chats with Craig Hewitt about private podcasting, Apple’s announcement around their subscription podcast offering as well as the accelerating growth of Castos. The topics we cover [1:22] Focusing on private podcasting at Castos [15:50] Mobile app for private podcasting [20:21] Apple’s big announcement [28:08] Castos MRR growth Links from the […]
 
Apr 27, 2021
Episode 546 | Hiring Entrepreneurial People, Anonymity, Disruptive Innovation, and More Listener Questions
25:31
In Episode 546, Rob Walling flies solo for a Q&A episode. With a backlog of great listener questions, Rob discusses qualified small business stock (QSBS), hiring entrepreneurially-minded employees, indie hacking while working at a large company, and more. The topics we cover [01:51] Should I switch to a C Corp to take advantage of QSBS […]
 
Apr 20, 2021
Episode 545 | The Value of Learning 80/20 Design Fundamentals
27:21
In Episode 545, Rob Walling chats with Tracy Osborn about the importance of learning design fundamentals for startup founders. They also discuss her new book and the pros/cons of self-publishing vs working with a publisher. The topics we cover [00:52] Intros [02:00] Deciding to self publish vs going with a publisher [11:11] Design fundamentals for […]
 
Apr 13, 2021
Episode 544 | Annual Raises, Finding Good Startup People, and More Listener Questions with Josh Pigford
46:36
In this episode, Rob Walling is joined by Josh Pigford to answer listener questions, covering topics like annual pay increases, B2B SaaS price increases, white-label vs branded product, and hiring startup-minded people. The topics we cover [03:04] Building Maybe, and Rob busts Josh’s chops about starting a business so soon [10:02] Question #1: Annual Raises […]
 
Apr 06, 2021
Episode 543 | All Things Startup with #Mike Taber
12:42
In Episode 543 of Startups For the Rest of Us, Rob is joined again by co-host emeritus, Mike Taber as he gives an update on all things startups and they analyze top tactics for superhero success. If you enjoyed this episode, let us know by clicking the link and sharing what you learned. Click here […]
 
Apr 01, 2021
Episode 542 | 10x in Two Years, Past $3M ARR with SquadCast
47:24
In episode 542, Rob Walling chats with Zach Moreno, the Co-Founder and CEO of Squadcast about how they grew their revenue and surpassed $3 million in ARR as a mostly bootstrapped startup. They also discuss the role and importance of having a co-founder, as well as the impact that having a “knowledge investor” had on […]
 
Mar 30, 2021
Episode 541 | Faster Horses & Product Myths, Life-changing Money, Dual Funnels, and More
00:26:35
In episode 541, Rob Walling flies solo to discuss things like product myths and the misinterpreted Henry Ford quote, selling a company, defining life-changing money, and dual funnels. The topics we cover [02:48] Product myths and the misinterpreted Henry Ford quote [07:21] Post-exit thoughts [15:32] Life-changing money [22:30] The power of dual-funnels Links from the […]
 
Mar 23, 2021
Episode 540 | Bootstrapper News. Twitter Spaces, Indie.vc Closing, Shopify, and More
47:48
In this episode, Rob talks with Tracy Osborn and Einar Vollset, about the recent news that’s come out in the bootstrapper community. They talk about the Indie.vc shutdown, the new features coming out on Twitter, LinkedIn’s new gig marketplace, and more. The topics we cover [03:18] Twitter Spaces [10:05] The Network Effect and Twitter Verification [14:32] […]
 
Mar 16, 2021
Episode 539 | Post-Exit Life, Writing Six Books, and Brewing Beer with Dan Norris
1:03:21
In this episode, Rob chats with Dan Norris about selling his productized service to GoDaddy, his latest book, and latest business, a very successful brewery in Australia. They also ruminate on the impact that post-exit money has had on their lives. The topics we cover [07:04] Finding the motivation to write 6 books [07:38] Selling […]
 
Mar 09, 2021
Episode 538 | When to Sunset a Product, Enterprise Security Assessments, Lifetime Deals, and More Listener Questions
41:19
In this episode, Rob Walling is joined by Einar Vollset as they answer listener questions ranging from when to sunset a product, filling out enterprise security assessments, acquiring a company where the previous owner had sold lifetime deals and not disclosed it, and more. The topics we cover [03:20] Deciding when to sunset a feature […]
 
Mar 02, 2021
Episode 537 | On Launching, Funding, and Growth with Serial SaaS Founder Rand Fishkin
52:21
In this episode, Rob is joined by Rand Fishkin for an honest and transparent conversation about his time at Moz, raising funding, his book Lost and Founder, as well as his current effort, SparkToro. They discuss growth levers and the importance of owning the channel where you build your audience. The topics we cover [01:44] Impacts […]
 
Feb 23, 2021
Episode 536 | A Few Things I Learned in 2020 (A Rob Solo Adventure)
23:44
In episode 536 of Startups For the Rest of Us, Rob does another solo adventure. As we all faced perhaps one of the worst years on record, Rob talks through some things that 2020 taught him personally, professionally, and at a higher level, philosophically. He also looks beyond 2020 and discusses opportunities for 2021 for […]
 
Feb 16, 2021
Episode 535 | A Bluetick Update with Mike Taber
38:55
In Episode 535, Rob is joined by co-host emeritus, Mike Taber to talk about what Mike has been up to over the past seven months with Bluetick, including an exciting reveal of a big project he’s been working on. The topics we cover [05:41] BlueTick partnership or merger with a CRM for field sales reps […]
 
Feb 09, 2021
Episode 534 | A $4M Exit with Josh Pigford of Baremetrics
46:07
In this episode, Rob talks with Josh Pigford in a first appearance since the sale of Baremetrics for $4m. They discuss his seven-year journey to build Baremetrics, the details of the sale, and Josh’s post-sale, non-software aspirations. The topics we cover [02:42] Intros [04:26] Avoiding capital gains via qualified small business stock. [09:08] Josh’s post-sale […]
 
Feb 02, 2021
Episode 533: Life Profitability After Two Exits (with Adii Pienaar)
37:15
In this episode, Rob speaks with Adii Pienaar, a multi-time founder with multiple exits under his belt. They discuss life probability and the importance of measuring your entrepreneurial success by the things that matter the most to you and your life. The topics we cover [4:36] What motivated Adii to write the book [10:17] Life […]
 
Jan 26, 2021
Episode 532 | The Art of Selling Your Business with John Warrillow
40:43
In this episode, Rob sits down with John Warrillow, author of multiple bestselling books and someone who has years of experience in building and selling companies. They discuss when to sell, how to create leverage, the importance of hiring an expert, and more. The topics we cover [7:30] The right time to sell a company […]
 
Jan 19, 2021
Episode 531 | How a Non-Technical Founder Grew Past $45k MRR
40:16
In Episode 531, Rob talks with Colin Gray, the founder of The Podcast Host and Alitu. Join us for this great conversation as we talk about Colin’s early days of building a hobby project in podcast hosting, hiring a freelancer to start producing shows. and building a SaaS app on top of an audience. The […]
 
Jan 12, 2021
Episode 530 | Making Development Decisions, Regrets about Selling, and More Listener Questions (with Derrick Reimer)
47:49
In this week’s episode, Rob sits down with Derrick Reimer to answer listener questions. They discuss whether they have any regrets about selling Drip, protecting against web scraping, making the leap from side project to full-time, and making decisions as a development team. The topics we cover [2:10] How development teams think about decisions together […]
 
Jan 05, 2021
Episode 529 | A Pricing Deep Dive with Slingshot
49:01
In this episode, Rob chats with John Howard, a MicroConf Connect member and founder of Slingshot. They unpack the business model of measurable swag giveaways and then dive deep into John’s pricing strategy and explore alternatives as well as opportunities to move into a subscription-based model. The topics we cover [9:26] Starting a physical product […]
 
Dec 29, 2020
Episode 528 | 2021 Predictions from Rob and Mike
31:17
In today’s episode, Rob and Mike Taber review and rank their past yearly predictions and then make big, bold projections for 2021 with bets ranging from extraterrestrial life, VR becoming mainstream, the end of commercial real estate, and more. The topics we cover [2:45] Reviewing our predictions for 2019 [7:42] Predictions for 2021 If you […]
 
Dec 22, 2020
Episode 527 | From Agency to SaaS, Equity Splits, and More Listener Questions with Courtland Allen
42:08
In today’s episode, Rob is joined by Courtland Allen as they answer listener questions. They talk about equity splits, the best cities for bootstrappers, splitting brands, and where to look for business ideas. The topics we cover [2:03] Splitting brands between agency and SaaS [10:55] What percent equity split when co-founding an app [18:52] Where […]
 
Dec 15, 2020
Episode 526 | Launching, Learning, and Teaching with Justin Vincent
36:38
In episode 526 of Startups For the Rest of Us, Rob chats with a long-time friend, Justin Vincent about his startup successes and failures and the importance of taking small steps when starting as a founder. They also talk about Justin’s latest project, Nugget, a startup bootcamp and academy. The topics we cover [4:04] Building Plugg.io […]
 
Dec 08, 2020
Episode 525 | A Bootstrapping Artifact from 2005
27:29
This episode is a walk down memory lane as Rob shares the story of acquiring his first product 15 years ago. We hear how Rob navigated the purchase of the product, a potential partnership with a trusted friend, and pushing through when his back was against the wall. Hopefully, this episode will inspire you to […]
 
Dec 01, 2020
Episode 524 | Bootstrapping a Commodity SaaS
32:32
In this episode, Rob chats with Michele and Mathias Hansen, the married co-founders of Geocodio. We talk about bootstrapping into a commoditized space and how they’ve grown their SaaS app from a side project to full-time over the past 6.5 years. The topics we cover [01:38] What is Geocodio? [10:29] Innovating in a commoditized market […]
 
Nov 24, 2020
Episode 523 | Breaking Through Plateaus, Entrepreneurship for Kids, Common Bootstrapper Mistakes, and More Listener Questions
29:42
In episode 523, Rob hosts a rapid-fire lightning round of listener questions ranging from whether to focus on one or multiple businesses, finding the right amount of customer research, breaking through slow growth, and teaching entrepreneurship to kids. The topics we cover [4:38] If you were starting a business today and you were earlier on […]
 
Nov 17, 2020
Episode 522 | Revisiting Castos, One Year Later
44:47
Rob welcomes back to the show a frequent guest, Craig Hewitt for a “Where Are They Now?” syle episode. Craig is the founder of Castos and has appeared many times on Startups For the Rest of Us. In this episode, they reconnect and talk about the latest with Castos, from hiring a growth marketer, merging […]
 
Nov 10, 2020
TinySeed Tales S2E9 | Playing the Long Game
19:48
Brian & Scottie Elliott are the husband & wife co-founders of Gather, an interior design project management app. Join Rob as he chats with Brian & Scottie for the final episode of Season 2 of TinySeed Tales. In the last year, Gather managed to double their revenue and overcome most of the challenges they faced along […]
 
Nov 05, 2020
Episode 521 | A Roundtable Discussion about a Potential Recession, Working from Home, Google Anti-trust, and More
47:03
Episode 521 is a roundtable episode where Rob brings on a couple of guests to talk through topics today that relate to bootstrapped and mostly bootstrapped startup founders. Today, we have Tracy Osborn and Einar Vollset joining us, as we talk through a potential impending recession, the Google anti-trust suit, Dropbox moving to permanent work […]
 
Nov 03, 2020
TinySeed Tales S2E8 | Upmarket Starts to Pay Off
25:03
Brian & Scottie Elliott are the husband & wife co-founders of Gather, an interior design project management app. Last time we spoke, they were bouncing back from the initial shock of the COVID-19 crisis with the potential to sign two large enterprise deals that could help them out with an ongoing cash crunch. In this episode, […]
 
Oct 29, 2020
Episode 520 | Why a Million Dollar Agency Quit It All and Moved to SaaS
37:36
In this episode, Rob talks with the founder of SegMetrics, Keith Perhac. SegMetrics is a SaaS product that helps users get clarity on where their leads come from, how they act, and how much their marketing is worth. We dive into the difference between SegMetrics and other options for attributing sales and revenue to traffic […]
 
Oct 27, 2020
TinySeed Tales S2E7 | A Global Pandemic
17:43
Brian & Scottie Elliott are the husband & wife co-founders of Gather, an interior design project management app. Today’s episode was recorded after the COVID-19 shelter in place orders went into effect. We talk with Brian and Scottie about how the pandemic has affected Gather as well as their life beyond the scope of their business. […]
 
Oct 22, 2020
Episode 519 | Profit Sharing, Stock Options, and Equity (A Rob Solo Adventure)
27:12
On this episode, Rob talks through profit sharing, stock options, and equity and makes a comparison between these various approaches. If you are thinking of ways to incentivize team members as a bootstrapper, this episode is for you. The topics we cover [04:34] Bonuses [07:52] Equity Grants [11:47] Stock Options [20:09] Profit Sharing [26:09] Which […]
 
Oct 20, 2020
TinySeed Tales S2E6 | Best Growth Month Ever
20:24
Brian & Scottie Elliott are the husband & wife co-founders of Gather, an interior design project management app. On this episode, Brian and Scottie share with us an update on their unexpected MRR growth, the psychology of raising prices, and the difficulty of making decisions amidst a mountain of unknowns. The topics we cover 01:07] Update […]
 
Oct 15, 2020
Episode 518 | A Live LinkedIn Ads Consult with Anthony Blatner and Scatterspoke
39:28
Episode 518 of Startups For the Rest of Us is an experimental format where Anthony Blatner, a LinkedIn expert, live consults with John Samuelson, a B2B SaaS founder on advertising a SaaS business on LinkedIn. There’s a wealth of knowledge in today’s episode so if you are considering or have thought about LinkedIn ads, this […]
 
Oct 13, 2020
Episode 517.5 | The 2nd State of Independent SaaS Survey is Live
01:41
 
Oct 09, 2020
TinySeed Tales S2E5 | The Gamble of Raising Prices
17:54
On Episode 5 of TinySeed Tales, we learn about the success of their recent outbound email campaign. We also hear about their progress with raising their prices and transitioning away from Gather’s solo pricing tier. The topics we cover [02:00] Checking in on the past few weeks A little bit of an emotional roller coaster […]
 
Oct 08, 2020
Episode 517 | Married Co-founders Who Turned a Free Tool Into a Fast-Growing SaaS Product
32:09
We’re joined in this episode by the founding team of Scatterspoke, John Samuelson and Colleen Johnson. What started as a lark to learn new technology has now turned into a successful business with more than $12k MRR. In this episode, we learn how they turned a side project into a successful fulltime business. The topics […]
 
Oct 06, 2020
TinySeed Tales S2E4 | Being Married and Being Co-Founders
24:33
Brian & Scottie Elliott are the husband & wife co-founders of Gather, an interior design project management app. Today we’re going to dive into the stress that comes with entrepreneurship and how it shows up in their personal lives. Moving up from one customer segment to another is hard. Each customer segment is like an Island […]
 
Oct 01, 2020
Episode 516 | When to Re-write Your SaaS Codebase
40:35
Matt Wensing returns for his third appearance on the podcast. He is the founder of Summit and was in TinySeed Batch 1. We dive into Matt’s decision-making process for re-writing the entire codebase. We talk about choosing the right features to build, talking to your customers, starting with a blank slate vs templates, and much […]
 
Sep 29, 2020
TinySeed Tales S2E3 | Is This All Worth It?
26:42
Brian & Scottie Elliott are the husband & wife co-founders of Gather, an interior design project management app. Today, Rob chats with Brian & Scottie about their new hires, setting ambitious revenue goals, and managing stress and anxiety as entrepreneurs. The topics we cover [01:01] Update on hiring, new sales, and more Hired a VA Hired […]
 
Sep 24, 2020
Episode 515 | Finding a Co-Founder, Getting Better at Sales, and More Listener Questions
48:01
Rob is joined by Anthony Eden from DNSimple as they answer your listener questions. They cover topics ranging from tax liabilities with contractors, getting feedback on a prototype, and finding a technical cofounder. If you have questions about starting or scaling a SaaS that you’d like for us to cover, please submit your question for the next […]
 
Sep 22, 2020
TinySeed Tales S2E2 | Moving Upmarket
21:54
Brian & Scottie Elliott are the husband & wife co-founders of Gather, an interior design project management app. On this episode, Rob chats with Brian & Scottie about taking their product upmarket, focusing on customer success, hiring consultants and contractors, and more! The topics we cover [01:43] Check in on how this week has been going […]
 
Sep 17, 2020
Episode 514 | An Inside Look at MicroConf Remote
39:30
Producer Xander Castro has been working on MicroConf since 2014 and is a long-time listener of the show, but this is his first time on the podcast. On this episode, we take an inside look at MicroConf Remote from a few weeks ago and discuss what worked well, what we’ll do differently next time and […]
 
Sep 15, 2020
TinySeed Tales S2E1 | Introducing Gather
28:55
Welcome to Season 2 of TinySeed Tales, where we follow the founders of one SaaS startup week by week through their struggles, victories, and failures. On the first episode of this series, Rob introduces us to Brian & Scottie Elliott from Gather, an interior design project management app. Show Notes 1:30 Meet the Co-Founders of Gather, […]
 
Sep 10, 2020
Episode 513 | SaaS Valuations + Dos and Don’ts When Selling A SaaS
34:11
On today’s episode of Startups For The Rest of Us, Rob Walling (@robwalling) talks with David Newell (@davidsnewell), a Senior Advisor at Quiet Light Brokerage, about the dos and dont’s of SaaS valuations. The topics we cover 4:12 Running your business as if it were a sellable asset 5:15 Quiet Light deal count and other […]
 
Sep 08, 2020
Episode 512 | The Power of Options (A Rob Solo Adventure)
20:36
Join us for a Rob Solo Adventure version of Startups for The Rest of Us as Rob Walling talks about the power of optionality.  He explores the importance of having different paths and avoiding backing yourself into a corner and being constrained when making important life decisions. The topics we cover 1:27 The story of Gary […]
 
Sep 01, 2020
Episode 511 | Raising Prices & Re-writing Your Codebase
31:47
Show Notes On today’s episode, Rob chats with Mike Ritchie about how they got their first paying customer in 30 days of launch, listening to your customers, and doing a massive pricing revamp. SeekWell is looking for a freelance SEO marketer to help grow the top of their funnel. If you have experience in analytics […]
 
Aug 25, 2020
Episode 510 | The Story of Startups.com
34:49
On today’s episode, Rob chats Wil Schroter about the story behind Startups.com, the importance of output vs. hours, being specific about the kind of things you don’t want to do in life, choosing venture capital, and much more. The topics we cover 2:43 How soon after first acquisition did Wil Schroter, CEO and founder of […]
 
Aug 18, 2020
Episode 509 | Revisiting the Six Stages of SaaS Growth with DNSimple
43:04
Show Notes Today, we have a conversation between Rob and Anthony Eden from DNSimple as they revisit the six stages of SaaS growth starting with pre-launch and pre product-market fit to scaling and company building. Be sure to listen in until the end of the podcast as they talk about what lies beyond company building, […]
 
Aug 11, 2020
Episode 508 | Finding Marketing Channels, Seat-Limited Trials, Building a Brand, and More Listener Questions
00:34:57
Show Notes On today’s episode, Rob is joined by Asia Orangio as they answer listener questions ranging from how to find the right marketing channel, how to build a brand for your business, as well as how to decide whether to start or join a startup. If you have questions about starting or scaling a […]
 
Aug 04, 2020
Episode 507 | Making Cold Email Work in B2B SaaS
44:17
Show Notes On today’s episode, Rob chats with Damian Thompson, co-founder of LeadFuze. He’s also the founder of VPSales. They talk about if and when to hire a sales team, the kinds of cold email outreach campaigns that are working well today, the sales stack, and much more. The topics we cover 5:43 Should a […]
 
Jul 28, 2020
Episode 506 | Shutting Down and Starting Up with Derrick Reimer
28:15
On today’s episode of Startups For The Rest Of Us, Rob catches up with guest Derrick Reimer as they discuss shutting down a slack competitor while building and preparing to launch a new calendar SaaS. They discuss topics like user research, defining and validating an idea, choosing a big market, viral loops, and more. The […]
 
Jul 21, 2020
Episode 505 | 42 Side Projects and the #NoCode Movement
30:19
Show Notes You’ve probably heard a lot about the #NoCode movement but may not know what it means, exactly. Today, we have the great pleasure of talking with someone who is knee-deep in the #NoCode movement. Helen Ryles has launched 42 projects over 10+ years and on this episode, she shares with us why she […]
 
Jul 14, 2020
Episode 504 | 15 Tools We Use to Run Our Business
45:53
This week we chat with Tracy Osborn (@tracymakes) as we discuss 15 of the top tools we use to run our businesses. As a followup to a previous, popular tweet, we thought we’d give an update on what tools we continue to use today, as well as share some of the new tools we have […]
 
Jul 07, 2020
Episode 503 | Idea Validation, Expanding Internationally, Affiliate Programs, and More Listener Questions
32:49
This week Rob answers some great listener questions. We discuss the best way to validate a product idea, how to expand a product with traction internationally, advice on launching a restaurant product during COVID-19, and whether to start an affiliate program. If you have questions about starting or scaling a software business that you’d like […]
 
Jun 30, 2020
Episode 502 | Accelerating Growth and a Failed Product Hunt Launch
25:51
In his second appearance on the show (he first appeared on Episode 367), we chat with Benedikt Deicke from Userlist. Along with his co-founder, Jane Portman, they are building an easy to use customer messaging tool catered specifically towards SaaS companies. In this show, we talk about some of the challenges in building a product […]
 
Jun 23, 2020
Episode 501 | A Bluetick Update from Mike #Taber
40:47
In the first episode of Startups For The Rest Of Us since our 500th milestone, Rob checks in with Mike Taber about his progress with Bluetick. It’s been nearly 7 weeks since Rob last checked in (Episode 494) and a lot has happened in the world since then. They talk about business trajectory amidst COVID-19, […]
 
Jun 16, 2020
Episode 500
41:13
This is a big milestone episode for Startups for the Rest of Us. Episode 500. Since the very first episode nearly a decade ago we’ve had more than 10 million downloads, answered more than 1,500 listener questions, and shared more than 292 hours of startup content. Over the years, this podcast has developed a particular […]
 
Jun 09, 2020
Episode 499.5 | The (First) Six Stages of SaaS Growth – Part 2
32:21
This episode is part two in a two-part conversation. If you haven’t already, listen to Part 1 first. This week is the second part of a conversation between Rob and Jordan Gal, the founder of CartHook. In the episode, Rob and Jordan dig into the 4th, 5th and 6th stages of SaaS growth and compare […]
 
Jun 05, 2020
Bonus | The Struggle for Lasting Change
1:52
 
Jun 04, 2020
Episode 499 | The (First) Six Stages of SaaS Growth – Part 1
34:17
This week is a conversation between Rob and Jordan Gal, the founder of Cart Hook. We dig into the six stages of SaaS growth. We compare our journeys 1:1 between growing Drip and growing CartHook. It’s shocking how well the journeys line up with each other. Some of the differences in the journey are also […]
 
Jun 02, 2020
Episode 498 | Selling During a Pandemic with Steli Efti
40:02
This week Rob talks with Steli Efti about selling during a pandemic. They also talk about how to set yourself up for success as a founder during a possible recession and how to adjust your sales process. You don’t want to shy away from sales, but you also don’t want to be tone-deaf to the […]
 
May 26, 2020
Episode 497 | Documenting SaaS for a Sale, Email Harvesting and Spam, and More Listener Questions
30:30
This week Rob answers listener questions with TinySeed co-founder Einar Vollset. Einar has been on the selling side of many SaaS acquisitions. He is also a developer with a Ph.D. in computer science, so he has a well-rounded experience, and it makes him the perfect person to answer these listener questions. There are some interesting […]
 
May 19, 2020
Episode 496 | “The Press Covers Exceptions, Don’t Compare Yourself to Slack or Zoom”
38:32
This interview was recorded several months ago, but is still relevant despite the pandemic. Colin Nederkoorn, the co-founder of customer.io has taken a unique approach to building their company. Customer.io does marketing automation for the entire customer lifecycle. They have raised funding, but not traditional venture money, and they’ve run it more like a self-funded […]
 
May 12, 2020
Episode 495 | Advice, Competition, Marketing, and Managing Developers (A Rob Solo Adventure)
23:53
Today, Rob flies solo to talk about 7 different things that he has learned in his 20 years of entrepreneurship. He also offers some feedback about what he is seeing in the startup communities today, advice on how to deal with competition, marketing tips, and how to build a team of developers. The finer points […]
 
May 05, 2020
Episode 494 | A Bluetick Update From Mike Taber
35:53
This week we catch up with Mike Taber, he comes on the show every once in a while to share his progress as he grows his SaaS App, Bluetick. We haven’t checked in with Mike since before the quarantine, and the last time we spoke to him, he had more than doubled his revenue in […]
 
Apr 28, 2020
Episode 493 | A Roundtable Discussion about COVID-19, Working From Home, Payroll Protection and More
40:18
This is a round table discussion with Craig Hewitt (founder of Castos), Einar Vollset (cofounder of TinySeed), and myself. We are in three different cities on two different continents, so we have plenty of different perspectives on the COVID-19 crisis. We are talking about our own businesses and the advice we give to other founders. […]
 
Apr 21, 2020
Bonus Episode: What Courtland Allen Has Learned Interviewing 155 Startup Founders
34:47
This bonus episode of Startup For The Rest Of Us is from a MicroConf On Air live stream in which Rob interviews Courtland Allen, founder of Indie Hackers, about interviewing 155 startup founders and what he learned from building a community from scratch. It was such a great conversation, I wanted to put it in […]
 
Apr 16, 2020
Episode 492 | From Zero to $55k MRR to Exit (in 2 Years) with Feedback Panda
43:18
In this episode of Startups For The Rest Of Us, Rob interviews Danielle Simpson and Arvid Kahl, co-founders of FeedbackPanda, a SaaS business they bootstrapped to $55k MRR with no outside funding and no employees. They sold directly to teachers, a price-sensitive market, and they used referral programs and word of mouth to create rapid […]
 
Apr 14, 2020
Episode 491 | Hard Lessons Learned, Reaching High-Touch Prospects, Finding Advisors, and More Listener Questions
46:18
Show Notes In this episode of Startups For The Rest Of Us, Rob along with guest Matt Wensing, answer a number of  listener questions on topics including reaching high-touch prospects, finding advisors and more. Items mentioned in this episode: RiskPulse Olive Crewbooks Out of Beta Podcast Patrick Campbell’s MicroConf Talk Transcript Rob: Welcome to this […]
 
Apr 07, 2020
Episode 490 | How Founders Should Be Thinking About the Current Crisis
40:12
Show Notes In this episode of Startups For The Rest Of Us, Rob along with guest Einar Vollset, talk about the current crisis and as a founder what your mindset should be and what to do to be prepared. #1: Don’t panic, clear heads will prevail #2: No business is recession proof #3: Be cautious […]
 
Mar 31, 2020
Episode 489.5 | It All Started 10 Years Ago Today
09:17
Show Notes 10 years to the day….Startups For The Rest Of Us was born. In this episode Rob reflects back on he and Mike Taber starting the podcast all those years ago and the journey its been. This episode includes a 5 minute play of the very first episode of the podcast. Items mentioned in […]
 
Mar 30, 2020
Episode 489 | 15 Years to a SaaS Exit (Plus Why Forecasting is Crucial)
38:14
Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Matt Wensing about his exit from his company Riskpulse, dealing with multiple investors, his new company Summt, and why forecasting is crucial. Items mentioned in this episode: TinySeed MicroConf On-Air Castos Summit Out of Beta Podcast Transcript Rob: Welcome to […]
 
Mar 24, 2020
Episode 488 | A Bluetick Progress Update from Mike Taber
36:00
Show Notes In this episode of Startups For The Rest Of Us, Rob checks in with Mike Taber about his progress with Bluetick. They talk about new growth, where that growth is coming from, theories on why customers are choosing Bluetick over competitors, and more. Items mentioned in this episode: MicroConf Connect Bluetick.io Transcript Rob: […]
 
Mar 17, 2020
Episode 487 | Startup Roundtable Discussing Hey.com, Leadpages’ Acquisition, and More Hot Topics
35:22
Show Notes In this episode of Startups For The Rest Of Us, Rob is joined by Jordan Gal and Tracy Osborn for a roundtable discussion. Some of the topics in this episode including Basecamp reinventing email with Hey.com, Leadpages being acquired by Redbrick, the growing popularity of subscription based pricing and how many active subscriptions […]
 
Mar 10, 2020
Episode 486 | The Shocking Collapse of Zirtual and Maren Kate’s Next Act (plus How to Hire Well)
36:24
Show Notes In this episode Startups For The Rest Of Us Rob interviews Maren Kate of Avra Talent about her entrepreneurial journey.  She talks about her first company that raised 5.5 million in funding, hit $1mil in MRR, had over 400 employees, but ultimately failed.  She talks about how she recovered both mentally and professionally, […]
 
Mar 03, 2020
Episode 485 | Catching Up with Rob (An Interview by Dr. Sherry Walling)
41:28
In this episode of Startups For The Rest Of Us, the tables have turned as Rob is interviewed by Dr. Sherry Walling. They talk MicroConf, the podcast, state of independent SaaS report and TinySeed but also explore bigger themes like what Rob wants to accomplish with all of his businesses and a unifying theme he’s […]
 
Feb 25, 2020
Episode 484 | Marketing That’s Working Today, Moving from 5 to 10 Employees, SaaS Longevity, and More Listener Questions
40:30
In this episode of Startups For The Rest Of Us, Rob along with guest Ruben Gamez answer a number of listener questions on topics including current marketing tactics, scaling from 5 to 10 employees, SaaS longevity and more. Items mentioned in this episode: Docsketch Bidsketch MicroConf Connect Peldi’ s article about profit sharing Quiet Light […]
 
Feb 18, 2020
Episode 483 | Building a Mindset for SaaS Growth with Andy Baldacci
40:47
Show Notes In this episode of Startups For The Rest Of Us, Rob interviews growth marketer Andy Baldacci about how he got his start, his early days at Hubstaff, marketing for Groove, and he gives some practical tips/advice for the listeners. Items mentioned in this episode: MicroConf Connect SaberSim The Effective Founder Podcast Transcript Rob: […]
 
Feb 11, 2020
Episode 482 | The Value vs. Stress of Twitter, Pros and Cons of Remote Work, and Digital Minimalism – A Discussion Show with Derrick Reimer
39:22
Show Notes In this episode of Startups For The Rest Of Us, Rob does a discussion show format with guest Derrick Reimer. They discuss multiple topics including the pros/cons of remote work, value vs. stress of Twitter, and more. Items mentioned in this episode: The Art of Product Podcast Derrickreimer.com StaticKit Baremetrics Blog Post: “I […]
 
Feb 04, 2020
Episode 481 | A Bluetick Update from Mike #Taber
00:43:05
In this episode of Startups For The Rest Of Us, Rob checks in with Mike Taber’s progress with Bluetick. They talk about his big new customer, traction on the podcast tour, Mike’s outreach to his LinkedIn connections, and more. Items mentioned in this episode: Bluetick.io Transcript Rob: Welcome to this week’s episode of Startups for […]
 
Jan 28, 2020
Episode 480 | Stairstepping Your Way to SaaS with Christopher Gimmer
00:37:56
Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Christopher Gimmer of Snappa, about his journey to making SaaS his full-time income. He details how he stair-stepped his way from small apps and products to 7 figure SaaS. Items mentioned in this episode: MicroConf Baremetrics Transcript Rob: In this […]
 
Jan 21, 2020
Episode 479 | Two-Sided Marketplaces, Hotseats, Forgotten Subscriptions, and More Listener Questions
00:26:36
Show Notes In this episode of Startups For The Rest Of Us, Rob along with Tracy Osborn , answer a number of listener questions on topics including founder hotseats, forgotten subscriptions, two-sided market places and more. Items mentioned in this episode: State of Indie SaaS Report Metcalfe’s Law Stack Overflow GrowthHackers Tracy Osborn Transcript Rob: […]
 
Jan 14, 2020
Episode 478 | A Few Things I Learned in 2019
24:35
Show Notes In this episode of Startups For The Rest Of Us, Rob reflects back on his goals of 2019 and shares some lessons that are broadly applicable to founders/entrepreneurs. He also shares how he “unplugged” from the internet/devices while on a recent vacation with his family and the benefits he experienced. Items mentioned in […]
 
Jan 07, 2020
Episode 477 | Assessing Product-Market Fit, How to Find a Mastermind, and More Listener Questions with Brian Casel
39:46
Show Notes In this episode of Startups For The Rest Of Us, Rob and Brian Casel of Audience Ops, answer a number of listener questions on topics including assessing product market fit, finding a mastermind and more. Items mentioned in this episode: Bootstrapped Web Podcast The TMBA Podcast Dynamite Circle Productize Course MastermindJam Transcript Rob: […]
 
Dec 31, 2019
Episode 476 | “We Went from Hundreds of Free Trials to a Few Dozen…On Purpose” with Jordan Gal
47:58
Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Jordan Gal of CartHook about his big move to stop his free trials, move to demos, and increase his prices. Items mentioned in this episode: CartHook Bootstrapped Web Podcast CartHook Pricing Change Blog Post Lincoln Murphy blog post about Qualification […]
 
Dec 24, 2019
Episode 475 | A Bluetick Update from #Mike Taber
41:04
Show Notes In this episode of Startups For The Rest Of Us, Rob checks in with Mike Taber on his continued progress with Bluetick.  The final conclusion to the Google audit is revealed, and they check in with the .Net component problem, the podcast tour, and more. Items mentioned in this episode: Bluetick Transcript Rob: […]
 
Dec 17, 2019
Episode 474.5 | The Future of MicroConf
7:57
Show Notes In this half episode of Startups For The Rest Of Us, Rob makes the biggest announcement in MicroConf history and talks about the future of the conference. Items mentioned in this episode: MicroConf
 
Dec 13, 2019
TinySeed Tales 8 | Success and the Ongoing Struggle
21:10
Show Notes On this final episode following Craig Hewitt of Castos, Rob checks in to get the results of the “no credit trial” decision, and to see whether or not the move increased conversions.
 
Dec 12, 2019
Episode 474 | Overcoming a 40% Decline in MRR with Brian Casel
46:41
Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Brian Casel of Audience Ops, about recovering from a 40% decline in MRR.  They start the story back in 2016 and work through the decline, audience ops rebound, the start of Ops Calendar, and Brian’s decision to learn how to […]
 
Dec 10, 2019
TinySeed Tales 7 | The Growing Pains of Delegation
24:59
Show Notes This week Craig Hewitt of Castos, feels the pains of a growing team and talks about how his role as a founder must evolve as the team continues to grow.
 
Dec 05, 2019
Episode 473 | Managing Annual Subscriptions, Low-price vs. High, Being a Non-Developer Founder, and More Listener Questions with Laura Roeder
41:20
Show Notes In this episode of Startups For The Rest Of Us, Laura Roeder joins the podcast to answer a number of listener questions on topics including managing annual subscriptions, being a non-developer founder, and more. Items mentioned in this episode: MeetEdgar MicroConf Stripe Transcript Rob: Welcome to this week’s episode of Startups for the […]
 
Dec 03, 2019
TinySeed Tales 6 | The No Credit Card Trial
22:50
Show Notes In this week’s episode Craig Hewitt “turns the business on it’s head” by implementing a no credit card trial.
 
Nov 28, 2019
Episode 472 | From Amazing Launch to Near Bankruptcy to Profitability with Shai Schechter
42:03
Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Shai Schechter of RightMessage, about his amazing launch and then finding himself near bankruptcy and how he was able to right the ship. Items mentioned in this episode: RightMessage RightMessage.baremetrics Shai.io MicroConf Europe Transcript Rob: In this episode of Startups […]
 
Nov 26, 2019
TinySeed Tales 5 | Building a Business That Runs Itself
15:47
Show Notes Rob is back with Craig Hewitt of Castos. They talk about learning to delegate more of his responsibilities as a new growth marketer joins the team.
 
Nov 21, 2019
Episode 471 | Fighting to Gain Traction in a Crowded Space with Jane Portman of Userlist
32:39
Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Jane Portman of Userlist. They discuss the struggles of growing slowly, gaining traction in the crowded space, and some of the lessons learned from her first SaaS app. Items mentioned in this episode: Userlist UI Breakfast Podcast User Onboarding: The […]
 
Nov 19, 2019
TinySeed Tales 4 | A Bug in the Funnel and Giving Up Control
21:49
Show Notes Rob does another follow up with Crag Hewitt of Castos, they talk about his new hire (growth marketer) and news of a major break-through.
 
Nov 14, 2019
Episode 470 | A Bluetick Update from Mike Taber
45:57
Show Notes In this episode of Startups For The Rest Of Us, Rob checks in with Mike Taber on his progress with Bluetick. They talk about the finale of the Google audit, a new integration. and trying to find differentiation in the market. Items mentioned in this episode: TinySeed Zapier Transcript Rob: In this week’s […]
 
Nov 12, 2019
TinySeed Tales 3 | The Best News Ever and the Slog
20:40
Show Notes Rob follows up with Craig Hewitt of Castos, as he shares some big news on the podcast
 
Nov 07, 2019
Episode 469 | Key Takeaways from MicroConf Europe 2019
34:08
Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike walk you through some of the talks and key takeways from MicroConf Europe 2019. Items mentioned in this episode: MicroConf MicroConf Europe Balsamiq HubSpot picture of an evening reception at MicroConf Europe 2019 at Vala Beach Transcript Rob: In this […]
 
Nov 05, 2019
TinySeed Tales 2 | Riding the Startup Wave
21:30
Show Notes Rob continues his conversation with Craig Hewitt of Castos in this week’s episode of “TinySeed Tales”.
 
Oct 31, 2019
Episode 468 | Tables Are Turned As Tracy Osborn Interviews Rob About the Past Year
38:46
Show Notes In this episode of Startups For The Rest Of Us, the tables have turned as Tracy Osborn interviews Rob about his past year. They talk life after Drip, focusing on the backstory of TinySeed and the ups and downs that have come along since its launch. Items mentioned in this episode: TinySeed TracyOsborn […]
 
Oct 29, 2019
TinySeed Tales 1 | A Non-Technical SaaS Founder
19:34
Show Notes Rob starts his new podcast series “TinySeed Tales,” with an interview with Craig Hewitt of Castos.
 
Oct 24, 2019
Episode 467 | “A Life-Changing Exit” with Adii Pienaar of Conversio
43:18
Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Adii Pienaar of Conversio, about his life changing exit, when and why he decided to sell, and what the whole process was like. Items mentioned in this episode: Conversio TinySeed Adii.me Discretion Capital Transcript Rob: In this breaking news edition […]
 
Oct 22, 2019
TinySeed Tales | Season 1 Trailer (Castos)
1:18
Show Notes Rob introduces “TinySeed Tales”, a show that follows one SaaS founder week by week through their struggles, failures, and victories.
 
Oct 17, 2019
Episode 466 | Answering Listener Questions With Craig Hewitt
40:49
Show Notes In this episode of Startups For The Rest Of Us, Craig Hewitt returns to the show to answer a number of listener questions on topics including productized services, podcasting, and more. Items mentioned in this episode: Bean Ninjas Podcast Motor LeadFuze Castos TinySeed Transcript Rob: In this episode of Startups for the Rest […]
 
Oct 15, 2019
Episode 465 | A Bluetick Update from Mike Taber
46:52
Show Notes In this episode of Startups For The Rest Of Us, Rob checks in with Mike Taber on his progress with Bluetick. They talk about Mike’s motivation, specifically over the long term , the continuing Google security audit, differentiating from competitors and more. Items mentioned in this episode: MicroConf State of Independent SaaS Survey […]
 
Oct 08, 2019
Episode 464 | Highs, Lows, and Building Your First Sales Process with Steli Efti
46:24
Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Steli Efti of Close.com, about his highs and lows of the past year as well as a in depth dive into starting your first sales process. Items mentioned in this episode: Close.com MicroConf Europe The Startup Chat Zapier CartHook LeadFuze […]
 
Oct 01, 2019
Episode 463.5 | Be Part of “The State of Independent SaaS”
4:19
Show Notes In this half episode of Startups For The Rest Of Us, Rob announces the inaugural state of independent SaaS survey. A survey that looks at SaaS benchmarks for non-venture backed companies and how you can participate. Items mentioned in this episode: State of Independent SaaS Survey Rob’s Video setup
 
Sep 28, 2019
Episode 463 | Troubleshooting Enterprise Sales (A Founder Hotseat with David Heller)
34:49
Show Notes In this episode of Startups For The Rest Of Us, Rob does a Founder Hotseat with David Heller of Reimbi, about dealing with his specific issues with enterprise sales. Items mentioned in this episode: Reimbi TinySeed Transcript Rob: Welcome to this week’s episode of Startups for the Rest of Us. I’m your host […]
 
Sep 24, 2019
Episode 462 | Competing Against an 800 lb. Gorilla, Splitting from Your Co-founder, and More Listener Questions (with Jeff Epstein)
38:44
Show Notes In this episode of Startups For The Rest Of Us, Rob along with co-host Jeff Epstein, answer a number of listener questions on topics including competing against a giant company, splitting from a co-founder, having enough features and more. Items mentioned in this episode: MicroConf TinySeed Transcript Rob: Welcome to this week’s episode […]
 
Sep 17, 2019
Episode 461 | Doubling Down on Bluetick
48:58
Show Notes In this episode of Startups For The Rest Of Us, Rob checks in with Mike Taber’s progress on Bluetick. They revisit some topics that were brought up from their last episode together including motivation, personal retreat, accountability, the Google audit and more. Items mentioned in this episode: Bluetick TinySeed Airmail Zapier Transcript Rob: […]
 
Sep 10, 2019
Episode 460 | Funded Competition, Growing an Email Newsletter Audience, White-Labeling and More Listener Questions
39:39
Show Notes In this episode of Startups For The Rest Of Us, Rob and co-host Tracy Osborn answer a number of listener questions on topics including funded competition, growing an email newsletter audience, white-labeling and more. Items mentioned in this episode: MicroConf Europe MicroConf APSE.io Build Blockchain Tech UpCounsel Tracy Osborn Transcript Rob: Welcome to […]
 
Sep 03, 2019
Episode 459 | From Day Job to Productized Service to Fast-Growing SaaS as a Non-Technical Founder
37:07
Show Notes In this episode of Startups For The Rest Of Us, Rob interviews Craig Hewitt of Castos, about the unique set of challenges to starting and growing a SaaS product as a non-technical founder. Items mentioned in this episode: RogueStartups TinySeed Podcast Motor Seriously Simple Podcasting Transcript Rob: Welcome to this week’s episode of […]
 
Aug 27, 2019
Episode 458 | The Return of Mike Taber
52:32
Show Notes In this episode of Startups For The Rest Of Us, Mike returns to the podcast to give updates on the fate of Bluetick as well as progress updates on his motivation and health. Items mentioned in this episode: BlueTick Seriously Simple Podcasting FounderCafe Transcript Rob: In this Taberrific episode of Startups for the […]
 
Aug 20, 2019
Episode 457 | Starting a Marketplace, Marketing Channels, Resellers, and More Listener Questions
28:22
Show Notes In this episode of Startups For The Rest Of Us, Rob answers a number of listener questions on topics including starting a marketplace, marketing channels, resellers and more. Items mentioned in this episode: Kiwi for Gmail TaskTrain RobWalling.com Transcript Rob: Welcome to this week’s episode of Startups for the Rest of Us. I’m […]
 
Aug 13, 2019
Episode 456 | Launching a 2nd Product + Revisiting Freemium with Ruben Gamez
47:58
Show Notes In this episode of Startups For The Rest Of Us, Rob interviews Ruben Gamez of Bidsketch, about his 10 plus years of bootstrapping, lessons learned, improved decision making, and his new product. Items mentioned in this episode: Docsketch FounderCafe ZenFounder AppSumo Transcript Rob: Welcome to this week’s episode of Startups For the Rest […]
 
Aug 06, 2019
Episode 455 | “Things I Would Have Done Differently” with Tracy Osborn of WeddingLovely
48:28
In this episode of Startups For The Rest Of Us, Rob talks with Tracy Osborn about things she would of done differently during the 9 years she ran WeddingLovely.
 
Jul 30, 2019
Episode 454 | Overcoming Fear (Throwback Episode)
32:16
In this episode of Startups For The Rest Of Us, Rob does a throwback episode. Almost 9 years to the day Rob and Mike published episode 14 about overcoming fear and taking risks which is a message that is still applicable today.
 
Jul 23, 2019
Episode 453 | How a Non-Technical Founder Built and Sold a Multi-million Dollar SaaS Startup with Jeff Epstein
45:20
In this episode of Startups For The Rest Of Us, Rob interviews Jeff Epstein, Founder of Ambassador, about building and selling his multi-million dollar startup as a non-technical founder. They dive deep into the details of the acquisition and the toll it took on him.
 
Jul 16, 2019
Episode 452 | LinkedIn Outreach, New Features vs. Fixing Bugs and More Listener Questions with Jordan Gal
36:57
In this episode of Startups For The Rest Of Us, Rob and Jordan Gal answer a number of listener questions on topics including LinkIn outreach, building features versus fixing bugs and more.
 
Jul 09, 2019
Episode 451 | Stellar Growth, Platform Risk, Layoffs and Powering Through Roadblocks with Laura Roeder
45:45
In this episode of Startups For The Rest Of US, Rob interview Laura Roeder, Founder and CEO of MeetEdgar. They talk about her fast success with growing MeetEdgar, dealing with platform risks, and the humbling experience with her second venture.
 
Jul 02, 2019
Episode 450 | Founder Hotseat: Matt Wensing of SimSaaS on Making Consistent, Needle-Moving Progress
44:33
In this episode of Startups For The Rest Of US, Rob does a Founder Hotseat interview with Matt Wensing of SimSaaS. They talk about how to develop a strong cadence of work as a one person company.
 
Jun 25, 2019
Episode 449 | Two-Sided Marketplaces, How Much Testing is Too Much, and More Listener Questions
35:12
In this episode of Startups For The Rest Of Us, Rob along with co-host Tracy Osborn answer a number of listener questions on topics including two side marketplaces, automated testing, building like-minded relationships and more.
 
Jun 18, 2019
Episode 448 | Let’s Talk About Bluetick
52:38
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the current status of Bluetick. They discuss the Google approval process, external/internal motivations, current roadblocks, and Mike's future with Bluetick.
 
Jun 11, 2019
Episode 447 | Platform Risk, Pricing, and Customer Development
39:32
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including pricing and customer development. They also continue to discuss Mike's verification journey with Google.
 
Jun 04, 2019
Episode 446 | How to Build More Successful Integrations
34:59
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to build more successful integrations. They discuss how to approach the different areas of risk including work estimates, API integration, co-marketing opportunities and more.
 
May 28, 2019
Episode 445 | Why Absolute Thinking Is ALWAYS Bad
50:43
In this episode of Startups For The Rest Of Us, Rob and Mike talk about some of the pitfalls of absolute thinking. Things are rarely black and white, they are more nuanced and on a spectrum. The guys explore the advantages to this approach.
 
May 21, 2019
Episode 444 | Our Biggest Regrets, Feelings of Isolation, Impact of Management Tasks on Deep Work and More Listener Questions
40:42
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including what are their biggest regrets, how to deal with the loneliness of building a startup, and task management.
 
May 14, 2019
Episode 443 | Determining Which Signals Matter, Staying on Task Without Extrinsic Motivation, and More Listener Questions
40:32
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including which signals matter, staying on task without external motivation, and how they manage their time.
 
May 07, 2019
Episode 442 | Corporate Structures and How the Choice You Make Now Can Impact You Years Down the Line
0:00
In this episode of Startups For The Rest Of Us, Rob and Einar Vollset talk through the different kinds of corporate entities, how they differ, and how they can impact you in the future.
 
Apr 30, 2019
Episode 441 | Revisiting 2019 Goals, Why Remote Companies Grow Slower, and A Couple Listener Questions
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike revisit their 2019 goals. The guys check in to see if they are on pace with their 2019 goals and well as discuss some topics including why remote companies grow slower.
 
Apr 23, 2019
Episode 440 | How to Build Case Studies That Don’t Suck
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the process of putting together a case study and reasons why you would do it. They also share some additional thoughts on this years MicroConf and its future.
 
Apr 16, 2019
Episode 439 | 9 Key Takeaways from MicroConf 2019
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike talk about their 9 key takeaways from MicroConf 2019. They give a brief synopsis of some of the talks from both starter and growth edition.
 
Apr 09, 2019
Episode 438 | Casual Conversations with Rob & Mike
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike have a casual conversation about what's going on with each other recently. Some of the topics they touch on include Dungeons & Dragons, personal computer setups, new ideas for microconf, and Bluetick/TinySeed updates.
 
Apr 02, 2019
Episode 437 | Monetizing B2C, Selling a Small SaaS, and More Listener Questions
0:00
In this episode of Startups For The Rest Of US, Rob and Mike answer a number of listener questions on topics including monetizing B2C, selling a small SaaS,and insurance. They also get a update from a past listener's question.
 
Mar 26, 2019
Episode 436 | How to Respond to Customer Suggestions
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to respond to customer suggestions. The topic was inspired by a Tweet by Ken Wallace, the guys give six approaches they use to tackle this issue and as well as some additional thoughts.
 
Mar 19, 2019
Episode 435 | The Value of Startup Accelerators, Better Onboarding, Liability Insurance, and More Listener Questions
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including the value of startup accelerators, onboarding, liability insurance and more.
 
Mar 12, 2019
Episode 434 | SaaS KPIs You Should Focus on From Day 1
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike talk about what KPI's to look at when launching, key metrics you should track, and what they should be.
 
Mar 05, 2019
Episode 433 | Managing Your Emotions, the Cost of an MVP, and More Listener Questions
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including managing emotions, cost of an MVP, taking a business idea and more.
 
Feb 26, 2019
Episode 432 | How to Indirectly Overcome Sales Objections
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to indirectly overcome sales objections. Solving the problem of having to answer some of the same questions numerous times, the guys come up with some ways to combat sale objections when you're not in a direct conversation with the potential customer.
 
Feb 19, 2019
Episode 431 | Converting Free Users to Paid, Vesting, Business Ethics, and More Listener Questions
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including, converting free users to paid, vesting, business ethics and more.
 
Feb 12, 2019
Episode 430 | What to Look For In a Co-Founder
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike talk about what to look for in a co-founder. They touch on different aspects of evaluating someone for the role including, honesty/integrity, skill-set vs future skill-set, fixed mindset vs. growth and more.
 
Feb 05, 2019
Episode 429 | Building a Launch List of 5,900 and Grinding Out Customer Development
0:00
In this episode of Startups For The Rest Of Us, Rob talks with Derrick Reimer about his new product Level. They go through the development timeline as Derrick gives insights on the early access phase, alpha testing, taking pre-orders, and going live with the MVP.
 
Jan 29, 2019
Episode 428 | Building Relationships with Agency Partners, Determining Equity Splits, and More Listener Questions
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including building relationships with agency partners, selling across different currencies, determining equity splits, and more.
 
Jan 22, 2019
Episode 427 | Scaling a Software Product, Raising Prices, When to Consider CRM, and More Listener Questions
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions, the topics include scaling a software product, raising prices, and when to use a CRM.
 
Jan 15, 2019
Episode 426 | Getting Started with Event Tracking
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike talk about getting started with event tracking. They share some tips and tricks, 3 Core Lifecycle Events, and the purpose/importance for tracking each event.
 
Jan 08, 2019
Episode 425 | How to Launch a Product Into a Mature Market
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to launch a product into a mature market. They give a definition of what a mature market is, list some examples of established players in different markets, discuss how to tell if you should enter a particular market and how to execute on it.
 
Jan 01, 2019
Episode 424 | Our Predictions for 2019
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike make their predictions for 2019. They also look back at their 2018 predictions and rate how they did.
 
Dec 25, 2018
Episode 423 | Our Goals for 2019
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike set their goals for 2019 as well check in and rate how they did for their 2018 goals.
 
Dec 18, 2018
Episode 422 | Impact of GDPR on Mailing Lists, Keyword Stuffing, Shady Competition, and More Listener Questions
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including the impact of GDPR, pruning e-mail lists, TinySeed and more.
 
Dec 11, 2018
Episode 421 | The “Science” of Why “Charge More” Works
0:00
In this episode of Startups For The Rest Of Us inspired by a Patrick McKenzie tweet, Rob and Mike talk about the science of why charging more works.
 
Dec 04, 2018
Episode 420 | An Alternative Form of Startup Funding
0:00
In this episode of Startups For The Rest Of Us, Rob and Einar Vollset talk about their alternative form of startup funding, Tiny Seed. They talk about why they started an accelerator, and some of the key differentiators that separates them from typical accelerators.
 
Nov 27, 2018
Episode 419 | VC Prospecting Emails, Building Features vs. Integrations and More Listener Questions
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including VC prospecting emails, building features vs. integration, buying software businesses and more.
 
Nov 20, 2018
Episode 418 | Creators Versus Fans
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike talk about creators versus fans. They discuss some cautionary tales of building products on someone else's platform and the potential risks.
 
Nov 13, 2018
Episode 417 | Pulling Out Profits, Building Features vs. Integrating, Marketing a Podcast, and More Listener Questions
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including how to market a podcast, what to do with business profits, building features and more.
 
Nov 06, 2018
Episode 416 | MicroConf Europe 2018 Recap
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike recap MicroConf Europe 2018. The guys go through the list of the two day event and highlight some of their key takeaways from each of the speaker presentations.
 
Oct 30, 2018
Episode 415 | Product-Founder Fit, Stairstepping, Free Trials vs. Money Back Guarantees, and More Listener Questions
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including trials versus money back guarantees, product founder fit, the stair-step approach, and more.
 
Oct 23, 2018
Episode 414 | Content Promotion Tactics
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike talk about content promotion tactics. Breaking the tactics down in three categories (Social Media, SEO, and E-mail Marketing), the guys share thoughts and expand based on some previously written articles on the topic.
 
Oct 16, 2018
Episode 413 | How Lucidchart Grew to 13 Million Users with Freemium
0:00
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how Lucidchart grew to 13 million users with freemium. They point how effective ways to use freemium, viral loops, horizontal markets, and how you could incorporate some of these things in your bootstrapped startup.
 
Oct 09, 2018
Episode 412 | The Pitfalls of Several Commonly Recommended Marketing Tactics
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In this episode of Startups For The Rest Of Us, Rob and Mike talk about the pitfalls of commonly recommended marketing tactics. This topic was inspired by a tweet from Scott Watermasysk from KickoffLabs. Some of the tactics discussed include split testing, affiliate programs, content marketing, and more.
 
Oct 02, 2018
Episode 411 | Bootstrapping vs. Funding: 19 Questions To Ask
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In this episode of Startups For The Rest Of Us, Rob and Mike talk about bootstrapping versus funding. It is a common question new entrepreneurs ask themselves and based on an article on the subject, the guys attempt to answer some of these questions.
 
Sep 25, 2018
Episode 410 | Customer Development for Dummies
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In this episode of Startups For The Rest Of Us, Rob and Mike talk about customer development. Based on a Sujan Patel article, the guys walk through 5 tips for doing customer development the right way.
 
Sep 18, 2018
Episode 409 | Defining Product/Market Fit, Using Inexpensive Developers, When to Quit, and More Listener Questions
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In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include defining market fit, using cheap developers, when to quit, and more.
 
Sep 11, 2018
Episode 408 | Should You Take on a Co-founder?
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In this episode of Startups For The Rest Of Us, Rob and Mike answer the questions, should you take on a co-founder? The guys discuss the difference between hiring and being a partner, how to begin a partnership, and how to do if you're a good fit.
 
Sep 04, 2018
Episode 407 | A SaaS Pricing Conundrum, Subdomains, Building an Affordable MVP, and More Listener Questions
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In this episode of Startups For The Rest Of Us , Rob and Mike answer a number of listener questions on topics including SaaS pricing, subdomains, and building affordable MVP's.
 
Aug 28, 2018
Episode 406 | Should Bootstrappers Raise Money?
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In this episode of Startups For The Rest Of Us, Rob and Mike answer the question of should bootstrappers raise money? The guys distinguish the difference between venture capital and angel investing and how raising an angel round may be a good fit for some types of entrepreneurs.
 
Aug 21, 2018
Episode 405 | Minimum Viable Security, Moving on from AuditShark, and More Listener Questions
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In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including Mike's thoughts on moving on from AuditShark, minimum viable security, and more.
 
Aug 14, 2018
Episode 404 | How to Dissect Your Business Competitors
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In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to dissect your business competitors. Gaining insight can help with validating an ideas and understanding the landscape. The guys give you 8 ways to better understand your competitors.
 
Aug 07, 2018
Episode 403 | Should You Love What You’re Working On?
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In this episode of Startups For The Rest Of Us, Rob and Mike ask the question: should you love what you're working on? The guys talk about this topic in the idea of balancing interests and opportunity. They also ask themselves the question and how it pertains to their lives and businesses.
 
Jul 31, 2018
Episode 402 | Tactics for Minimizing Disruptions to Your Vacation
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In this episode of Startups For The Rest Of Us, Rob and Mike talk about some tactics for minimizing disruptions to your vacation. Sometimes, it's really tough to feel like you can unplug as an entrepreneur, especially if you're running a SaaS. The guys breakdown some things you should do for your next vacation.
 
Jul 24, 2018
Episode 401 | Why You Shouldn’t Listen to Your Customers (And What You Should Do Instead)
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In this episode of Startups For The Rest Of Us Rob and Mike talk about why you shouldn't listen to your customers. Not all requests are created equal. The guys breakdown customer feature requests into three categories and give tips on how to get the most out of them.
 
Jul 17, 2018
Episode 400 | The Importance of Consistency
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In this episode of Startups For The Rest Of Us, Rob and Mike talk about the importance of consistency. They reminisce about how the podcast has evolved over the years and the benefits of putting an episode out week after week.
 
Jul 10, 2018