Social Media Marketing Podcast

By Michael Stelzner, Social Media Examiner

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Description

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

Episode Date
Testing Facebook Ad Creative: The Path to Better Sales
00:48:15

Want more sales from Facebook ads? Wondering if better creative could improve your results? To learn how to efficiently test your Facebook ad creative so you can scale your results and increase sales, I interview Rick Mulready.

Sponsor: Visit wix.com/ecommerce to create your store and drive sales today. | Guest: Rick Mulready | Show Notes: socialmediaexaminer.com/468

Review our show on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 22, 2021
Improving Instagram Engagement to Build Community and Conversions
00:46:12

Is your Instagram engagement falling day by day? Could you be making mistakes that turn your followers off? To discover a proven strategy to help you get more engagement on Instagram and stop making potentially dangerous posting mistakes, I interview Sue B. Zimmerman.

Sponsor: Visit wix.com/partners and reimagine what your agency can accomplish. | Guest: Sue B. Zimmerman | Show Notes: socialmediaexaminer.com/467

Review our show on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 15, 2021
Twitter Spaces: How to Get Started
00:43:20

Have you got a decent following on Twitter? Wondering how to use Twitter Spaces to connect with them? To discover how to get started with Twitter Spaces, including tips to plan and moderate your space, I interview Reesha Howard.

Sponsor: Visit wix.com/partners and reimagine what your agency can accomplish. | Guest: Reesha Howard | Show Notes: socialmediaexaminer.com/466

Review our show on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 08, 2021
Low-Cost Social Ad Strategies That Convert
00:49:36

Want to improve results from your ads without breaking the bank? Looking for ad strategies you can implement today? To discover five low-cost ad strategies that convert on Facebook and YouTube, I interview Billy Gene Shaw.

Sponsor: Visit wix.com/partners and reimagine what your agency can accomplish. | Guest: Billy Gene | Show Notes: socialmediaexaminer.com/465

Review our show on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 01, 2021
Selling on LinkedIn Without Ads
00:47:21

Do you want to generate more sales from LinkedIn? Wondering how best to use your profile, company page, and LinkedIn messages to promote your product or service? To discover how to sell on LinkedIn without ads, I interview Judi Fox.

Sponsor: Visit wix.com/partners and reimagine what your agency can accomplish. | Guest: Judi Fox | Show Notes: socialmediaexaminer.com/464

Review our show on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 24, 2021
Conversion Rate Optimization in a Post-COVID World
00:48:42

Do you want more sales from your website? Wondering how to test different elements to improve your conversion results? To learn how to optimize your website or landing pages for conversions with conversion rate optimization, I interview Chris Dayley.


Sponsor: View demo at keap.com/sme | Guest: Chris Dayley | Show Notes: socialmediaexaminer.com/463


Review our show on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 17, 2021
Instagram DM Automation: How to Automate Your Messages
00:48:25
Do people DM your business on Instagram? Wish you could automate your responses to your followers and customers? To learn how to use Instagram direct messaging automation to streamline business communications on Instagram, I interview Natasha Takahashi. Sponsor: View demo at keap.com/sme | Guest: Natasha Takahashi | Show Notes: socialmediaexaminer.com/462 | Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 10, 2021
Content Marketing Strategy: A Proven Method to Success
00:48:45
Need to build a content marketing strategy? Wondering how to develop content that grows your business? To learn what content marketing is and how to create a content marketing strategy that works, I interview Joe Pulizzi. Sponsor: View demo at keap.com/sme | Guest: Joe Pulizzi | Show Notes: socialmediaexaminer.com/461 | Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 03, 2021
Social Media Marketing Strategy: How to Thrive in a Changing World
00:43:50
Looking for a better social media marketing strategy? Need to build a social strategy that works? To learn a proven method for creating a social strategy that will guide you closer to your marketing goals, I interview Jay Baer. Guest: Jay Baer | Show Notes: socialmediaexaminer.com/460 | Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 27, 2021
Facebook Ad Strategy: How to Simplify Your Campaigns
00:46:33
Need a better strategy for your Facebook ads? Looking for a proven method to improve your Facebook ad results? To find a simple strategy that will help you plan your Facebook ads, I interview Ben Heath. Sponsor: Visit drip.com/sme | Guest: Ben Heath | Show Notes: socialmediaexaminer.com/459 | Sign up for Social Video Summit at SocialVideoSummit.live | Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 20, 2021
Clubhouse Strategy: How Your Business Can Benefit
00:47:58
Wondering if you should be using Clubhouse? Looking for a strategy to get the best return on your Clubhouse time? To discover how your business can benefit from Clubhouse and learn a six-step strategy to maximize the return on the time you invest on the platform, I interview TerDawn DeBoe. Sponsor: Visit drip.com/sme | Guest: TerDawn DeBoe | Show Notes: socialmediaexaminer.com/458 |  Sign up for Social Video Summit at SocialVideoSummit.live |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 13, 2021
TikTok Ads: How They Differ From Facebook Ads
00:46:03
Wondering if TikTok ads are right for your business? Want to know how TikTok ads compare to Facebook ads? To discover how TikTok ads differ from Facebook ads and what types of ad creative work on TikTok, I interview Caleb Roberts. Sponsor: Visit drip.com/sme | Guest: Caleb Roberts | Show Notes: socialmediaexaminer.com/457 |  Sign up for Social Video Summit at SocialVideoSummit.live |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 06, 2021
Facebook Retargeting Strategy: Creative Applications
00:39:38
Do you use retargeting on Facebook and Instagram? Wondering how to leverage ad retargeting in light of recent privacy changes? To discover creative ideas for retargeting audiences on Facebook and Instagram, I interview Tristen Sutton. Guest: Tristen Sutton | Show Notes: socialmediaexaminer.com/456 |  Sign up for Social Video Summit at SocialVideoSummit.live |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 29, 2021
How to Improve Your Facebook Organic Reach
00:46:21
Has your Facebook reach plummeted? Looking for better ways to get in front of your ideal audience? To discover a three-step system to improve your Facebook organic reach, I interview Rachel Miller. Guest: Rachel Miller | Show Notes: socialmediaexaminer.com/455 |  Sign up for Social Video Summit at SocialVideoSummit.live |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 22, 2021
Email Marketing Strategy: What Marketers Need to Know
00:46:44
Do you have an email list? Wondering how to leverage email in your marketing? To explore how to develop an email marketing strategy to sell your products and services, I interview Jenna Tiffany. Guest: Jenna Tiffany | Show Notes: socialmediaexaminer.com/454 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 15, 2021
TikTok Trends: How to Leverage Trending Content for Business
00:45:44
Do you want more exposure on TikTok? Wondering how to tap into trending TikTok content? To discover three ways to identify trending TikTok content and learn how to leverage trends to promote your business on TikTok, I interview Wave Wyld. Guest: Wave Wyld | Show Notes: socialmediaexaminer.com/453 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 08, 2021
Using YouTube to Grow a Business
00:46:34
Wondering if your business should have a YouTube presence? Have you tried publishing on YouTube but it hasn't done anything for your business? To explore how to use YouTube videos to grow your business organically, I interview Jessica Stansberry. Guest: Jessica Stansberry | Show Notes: socialmediaexaminer.com/452 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 01, 2021
LinkedIn Video Strategy: Getting More Exposure on LinkedIn
00:46:07
Want to use LinkedIn video to position yourself as an expert? Wondering what kind of video content to produce? To explore how to build your expertise using three types of video on LinkedIn, I interview Alex Minor. Guest: Alex Minor | Show Notes: socialmediaexaminer.com/451 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 25, 2021
Influencer Marketing Strategy: How to Grow Your Influence
00:46:09
Could influencers bring you more business? Wondering how to incorporate influencers into your marketing strategy? To discover how your business can benefit from influencers and find tools to help you partner with the right influencers, I interview Jason Falls. Guest: Jason Falls | Show Notes: socialmediaexaminer.com/450 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 18, 2021
YouTube Shorts: The Opportunity for Creators and Businesses
00:50:11
Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business? To explore what YouTube shorts are and how marketers can take advantage of this new content type on YouTube, I interview Derral Eves. Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Derral Eves | Show Notes: socialmediaexaminer.com/449 |  Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 11, 2021
The Future of Social Marketing: Trends to Track
00:44:04
Wondering what's next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? To explore the latest social marketing trends and how marketers should prepare for a changing world, I interview Mark Schaefer. Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Mark Schaefer | Show Notes: socialmediaexaminer.com/448 |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 04, 2021
Content Marketing With Instagram: How to Build Demand
00:48:25
Wondering how to use Instagram organic content to create demand for your products or services? Looking for wisdom on building your content strategy? To explore how to use Instagram content to generate greater interest in your product or services, I interview Vanessa Lau. Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Vanessa Lau | Show Notes: socialmediaexaminer.com/447 |  Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Feb 25, 2021
Instagram Reels Strategy: What Marketers Need to Know
00:47:28

Want to do more with Instagram Reels? Wondering how to enhance your Reels content? To explore a strategy to promote your products and services using Instagram Reels, I interview Elise Darma.

Sponsor: Visit iconosquare.com/sme | Guests: Elise Darma | Show Notes: socialmediaexaminer.com/446

Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live

Review our show on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 18, 2021
Using Facebook Ads to Move Leads Into Sales
00:45:52

Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads? To explore a process for using Facebook ads to turn leads into paying customers I interview Allie Bloyd.

Sponsor: Visit iconosquare.com/sme | Guest: Allie Bloyd | Show Notes: socialmediaexaminer.com/445

Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live

Review our show on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 11, 2021
Clubhouse App for Business: What Marketers Need to Know
00:50:59

Are you curious about the Clubhouse App? Wondering if Clubhouse works for marketing? To explore how to use Clubhouse App for business, I interview Ed Nusbaum and Nicky Saunders. 

Sponsor: Visit iconosquare.com/sme | GuestsEd Nusbaum and Nicky Saunders | Show Notessocialmediaexaminer.com/444

Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live

Review our show on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 04, 2021
LinkedIn Ad Retargeting: What Marketers Need to Know
00:42:13
Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, in this episode I interview AJ Wilcox. AJ is the world’s leading expert on LinkedIn ads and founder of B2Linked, a LinkedIn ad agency that helps businesses drive high-quality leads at scale. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 28, 2021
Snapchat Ads: How to Get Started
00:45:00
Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, in this episode I interview Savannah Sanchez. Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report. We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 21, 2021
What to Do When Your Facebook Ads Fail
00:44:24
Are your Facebook ads not working for you? Wondering how to make changes that deliver better results? To explore what to do when your Facebook ads fail, in this episode I interview Tara Zirker. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed to help marketers improve their Facebook and Instagram ads results. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 15, 2021
Organic LinkedIn Marketing: Proven Techniques for Marketers
00:45:26
Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you? To explore organic LinkedIn marketing strategies that work today, in this episode I interview Michaela Alexis. Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 08, 2021
How to Get More Views on YouTube: Strategy From a Top Creator
00:47:58
Wondering how to get more people to watch your YouTube videos? Looking for a strategy you can model? To explore how to get more views on your YouTube videos, in this episode I interview Justin Brown. Justin is a YouTube expert and video strategist who helps businesses grow an audience and scale their revenue with online video. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 01, 2021
Social Media Video Made Simple: How to Easily Make Great Videos
00:42:57
Want to use more video in your social marketing? Wondering how to get started?  To explore how to easily make organic video you can share on social media, in this episode I interview Pelpina Trip. Pelpina is a video expert who helps businesses grow their visibility with online video. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 25, 2020
How to Create YouTube Video Ads That Convert
00:50:45
How to Create YouTube Video Ads That Convert Want to advertise on YouTube? Wondering how to create YouTube ads that work? To explore how to create YouTube ads that convert, in this episode I interview Tom Breeze. Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 18, 2020
Influencer Marketing Strategy: How to Scale a Business
00:44:47
Wondering if influencers can help you grow your business? Wondering how to work with influencers? To explore influencer marketing, in this episode I interview Adi Arezzini. Adi is an influencer marketing expert, and the CEO and co-founder of Teami Blends—a lifestyle brand that creates products inspired by the natural benefits of tea. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 11, 2020
YouTube Ad Targeting: What Marketers Need to Know
00:44:51
Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, in this episode I interview Aleric Heck. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps marketers and business owners sell products and services. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 04, 2020
TikTok Content Marketing: How to Grow Your Business With TikTok
00:43:11
Want to grow your business? Wondering if TikTok can help? To explore four different types of TikTok content and how you can use them to serve your marketing objectives, in this episode I interview Keenya Kelly. Keenya is a branding and video marketing expert who helps entrepreneurs grow their businesses online. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 27, 2020
Google Analytics 4: What Marketers Need to Know
00:50:02
Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, in this episode I interview Chris Mercer. Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 20, 2020
Launching With Facebook Ads: How to Sell More With Facebook
00:47:38
Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch? To explore how to use Facebook ads to generate more sales during a launch, in this episode I interview Emily Hirsh. Emily is the founder of Hirsh Marketing, an ad agency that specializes in helping influencers and coaches sell their digital products. USEFUL INFORMATION: Show notes: socialmediaexaminer.com/432 Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 13, 2020
Instagram Content Strategy: Creating Content That Draws Customers to You
00:51:06
Want to create engaging content on Instagram? Looking for a content strategy to create conversion-focused content? To explore how to create Instagram content that attracts your ideal clients, in this episode I interview Alex Tooby. Alex is an Instagram strategist who specializes in helping female entrepreneurs promote their businesses using Instagram. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 06, 2020
YouTube Video Strategy: How to Grow a Business With YouTube
00:45:42
Want more leads and sales from your YouTube channel? Wondering how to use different types of videos for different objectives? To explore YouTube content strategy, in this episode I interview Sunny Lenarduzzi. Sunny is a YouTube marketing expert who helps entrepreneurs next-level their awareness online. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 30, 2020
Live Video Simplified: An Easier System to Success
00:51:04
Want to do more with live video? Wondering how to simplify the process of going live? To explore creating better systems for live video, in this episode I interview Tanya Smith. Tanya is a video strategist who helps service providers demystify the video creation process. USEFUL INFORMATION: Enroll in Michael Stelzner’s course, Becoming Well-Known: socialmediaexaminer.com/BWK Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 23, 2020
Live Video Engagement: How to Build Relationships Live
00:45:51
Want to create a loyal tribe? Wondering how to build relationships with live video? To explore how to create engaging relationships while you’re live on social media, in this episode I interview Janine Cummings. Janine is a live video expert who helps women entrepreneurs grow their business with live video. USEFUL INFORMATION: Save your spot for Michael Stelzner’s FREE Expert Masterclass: socialmediaexaminer.com/class Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 16, 2020
Growing on YouTube: How to Develop a Loyal Following
00:44:35
Want to develop a loyal YouTube following? Wondering how to better connect with an audience on YouTube? To explore how to grow and develop a loyal fan base on YouTube, in this episode I interview Cathrin Manning. Cathrin is a YouTube expert who teaches small YouTubers how to grow using the platform. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 09, 2020
Instagram Visual Design: How to Improve Your Branding on Instagram
00:42:48
Want to create amazing visuals on Instagram? Wondering how to develop a recognizable Instagram style without needing a design background? To explore how to improve your design on Instagram, in this episode I interview Kat Coroy. Kat is a designer who teaches small business owners to look amazing on Instagram. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 02, 2020
How to Build Your Brand on YouTube
00:47:01
Want to do more with YouTube? Wondering how to compete with established YouTube channels? To explore how to build a brand on YouTube, in this episode I interview Salma Jafri. Salma is a video strategist and YouTube coach who specializes in helping other coaches, solopreneurs, and consultants develop their brand with video content. USEFUL INFORMATION: Check out the YouTube Marketing Summit: YTSummit.com Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 25, 2020
YouTube Video Creation: How to Easily Create Videos That Work
00:49:57
Want to do more with YouTube videos? Need an easier way to create videos that serve your business goals? To explore how to create videos on YouTube, in this episode I interview Diana Gladney. Diana is a YouTube expert and consultant. She’s also the founder of EntreWoman TV—a YouTube channel designed to help entrepreneurs simplify the video creative process. USEFUL INFORMATION: Check out the YouTube Marketing Summit: YTSummit.com Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 18, 2020
YouTube for Marketing: What Marketers Need to Know
00:47:43
Wondering if YouTube can help your business? Looking for tips to generate leads and sales on YouTube? To explore YouTube for marketing, in this episode I interview Nick Nimmin. Nick is a YouTube expert. His YouTube channel has more than 650K subscribers and is dedicated to helping YouTube content creators thrive on the platform. USEFUL INFORMATION: Check out the YouTube Marketing Summit: YTSummit.com Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 11, 2020
TikTok for Business: Why Marketers Should Consider TikTok
00:49:40
Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics? To dig deep into TikTok for marketing, in this episode I interview Michael Sanchez. Michael is a TikTok marketing expert who specializes in helping consumer-focused brands increase their reach and exposure on TikTok.  USEFUL INFORMATION: Check out the YouTube Marketing Summit: YTSummit.com Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 04, 2020
Webinar Marketing Strategy: A Proven Path to More Sales
00:46:51
Thinking of using webinars to sell your products and services? Wondering how to promote and conduct your webinars to maximize participation and sales? To explore marketing with webinars, in this episode I interview Amy Porterfield. Amy, an expert on webinars and course creation, is the host of the Online Marketing Made Easy podcast. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 28, 2020
How to Analyze Your Marketing: Google Analytics Strategy
00:41:53
Are your marketing efforts working? Wondering how to elevate your marketing? To explore how to strategically analyze your marketing using Google Analytics, in this episode I interview Julian Juenemann. Julian is a measurement expert and founder of Measure School, a popular YouTube channel and site for data-driven marketers. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 21, 2020
Instagram Live: Creative Hacks to Get Engaged Viewers
00:41:49
Do you want more Instagram engagement? Wondering how to grow and engage your Instagram Live audience? To explore how to get more engaged viewers on Instagram Live, in this episode I interview Natasha Samuel. Natasha is an Instagram expert, founder of Sol Studio—an Instagram creative studio—and host of the Shine Online Podcast. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 14, 2020
Advanced Facebook Audience Targeting for eCommerce Businesses
00:41:48
Want to improve your Facebook ads audience targeting? Looking for tools to run better Facebook advertising campaigns? To explore how eCommerce businesses can use advanced Facebook ad targeting, in this episode I interview Miracle Wanzo. Miracle is a Facebook ads expert and co-founder of Discovery Marketing, a Facebook ads technical services agency. USEFUL INFORMATION: Check out the Facebook Marketing Summit: FBSummit.info Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 07, 2020
Using Facebook Live to Quickly Create Content
00:41:27
Need to create more content but don’t have a lot of time? Have you considered using Facebook Live to speed up your content creation process? To explore how to use Facebook Live to quickly create content, in this episode I interview Ian Anderson Gray. Ian is a live video expert, and host of the Confident Live Marketing podcast. USEFUL INFORMATION: Check out the Facebook Marketing Summit: FBSummit.info Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 31, 2020
Facebook Creator Studio: What Marketers Need to Know
00:41:54
Want to manage your Facebook and Instagram marketing tasks in one place? Are you taking advantage of all of the features of Facebook Creator Studio? To explore how to use Facebook Creator Studio, in this episode I interview Mari Smith. Mari is the leading expert on Facebook marketing and author of The New Relationship Marketing. USEFUL INFORMATION: Check out the Facebook Marketing Summit: FBSummit.info Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 24, 2020
Organic Facebook Content for Local Businesses: Building a Loyal Following
00:45:06
Want to build a loyal, local audience on Facebook? Wonder what types of content to post? To explore how to create organic Facebook content that builds a loyal following that turns into customers, in this episode I interview Allie Bloyd. Allie is the founder of Allie Bloyd Media, a company that specializes in training local business marketers, and host of the Marketing Ink podcast. USEFUL INFORMATION: Check out the Instagram Marketing Summit: IGSummit.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 17, 2020
Visual Design for Non-Designers
00:42:02
Want to create better visuals for your marketing? Looking for tools and tips to help you easily create visual content? To explore visual design for non-designers, in this episode I interview Donna Moritz. Donna is a visual content strategist and founder of Socially Sorted. USEFUL INFORMATION: Check out the Instagram Marketing Summit: IGSummit.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 10, 2020
Using Instagram Stories During a Launch: Promotional Strategy
00:43:55
Looking for creative ways to use Instagram Stories during a launch? Wish you did more with Stories? To explore how to use Instagram Stories during a launch, in this episode I interview Alex Beadon. Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. USEFUL INFORMATION: Check out the Instagram Marketing Summit: IGSummit.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 03, 2020
How to Grow Your Instagram Following: Strategy for Businesses
00:44:19
Want more followers on Instagram? Wondering how to find and engage with the right people? To explore how to grow your Instagram following, in this episode I interview Tyler J. McCall. Tyler is an Instagram marketing expert and founder of the Follower to Fan Society. USEFUL INFORMATION: Check out the Instagram Marketing Summit: IGSummit.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 26, 2020
How to Use Instagram as a Sales Funnel Without Ads
00:48:07
Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads? To explore how to use Instagram as an organic sales funnel, in this episode I interview Elise Darma. Elise is an Instagram marketing expert who specializes in helping business owners scale with Instagram. USEFUL INFORMATION: Explore the Social Media Marketing Society Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 19, 2020
Chatbot Strategy: How to Improve Your Marketing With Bots
00:50:45
Wondering if your business should start using chatbots? Looking for tips on what chatbots can do and how to set them up? To explore how to improve your marketing with bots, in this episode I interview Natasha Takahashi. Natasha is a chat marketing expert and co-founder of School of Bots, the leading training site for creating profitable chatbots. USEFUL INFORMATION: Explore the Social Media Marketing Society Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 12, 2020
Creating Live Video Like a Pro: Tips for Any Personality
00:43:48
Need to do more with live video? Not sure what to talk about when you go live? To explore how to create live video like a pro, regardless of your personality, in this episode I interview Luria Petrucci. Luria is a live video strategist and the co-founder of Live Streaming Pros. USEFUL INFORMATION: Explore the Social Media Marketing Society Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 05, 2020
How to Use Google Analytics to Eliminate Uncertainty
00:50:14
Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help? To explore how to use Google Analytics to eliminate uncertainty, in this episode I interview Chris Mercer. Mercer, as he likes to be known, is the world’s leading authority on Google Analytics and the founder of MeasurementMarketing.io. USEFUL INFORMATION: Explore the Social Media Marketing Society Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 29, 2020
Facebook Organic Reach: How to Develop an Engaged Following
00:43:41
Want a more engaged Facebook following? Looking for creative ways to leverage organic marketing rather than ads? To explore how to develop an engaged organic following on Facebook, in this episode I interview Fallon Zoe. Fallon is an organic reach expert who specializes in Facebook. USEFUL INFORMATION: Explore the Social Media Marketing Society Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 22, 2020
Local Business Marketing in Uncertain Times
00:36:42
Wondering how to stay top-of-mind with your customers, even if you aren’t open? Looking for new, creative ways to continue to show up for them? To explore how local businesses can market during uncertain times, in this episode I interview Bruce Irving. Bruce is a local business marketing pro, and the host of The Local Business Podcast and the Smart Pizza Marketing Podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 15, 2020
Using Facebook Ads in Uncertain Times
00:42:22
Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times of uncertainty? To explore how to navigate Facebook advertising during the COVID-19 pandemic, in this episode I interview Amanda Bond. Amanda is a Facebook ads expert and founder of The Ad Strategist. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 08, 2020
How to Reclaim Lost Habits and Start New Ones
00:42:04
Need to develop better habits? Wondering how uncertainty or change impacts your habits? To explore how to reclaim lost habits and build new ones, in this episode I interview James Clear. James is the author of Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones. USEFUL INFORMATION: Learn more about Becoming Well-Known  We'd love you to review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 01, 2020
Organic Social: Content Marketing Ideas From a Pro
00:39:35
Wondering if publishing organic social is worth your time? Looking for tips to improve your organic social content? To explore the power of organic content marketing, in this episode I interview Larry Kim. Larry is the founder of WordStream and Mobile Monkey, and is a content marketing pro. USEFUL INFORMATION: Learn more about Becoming Well-Known  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 24, 2020
Becoming Well-Known: Your Plan to Becoming a Recognized Expert
00:41:05
What could you achieve for your business and yourself if you were more well-known? Could you reach and help more people with your message? To explore how to become a recognized expert in any industry, I recorded a special episode of the Social Media Marketing Podcast. I share a method that works for becoming well-known—regardless of what industry you’re in. USEFUL INFORMATION: Learn more about Becoming Well-Known  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 17, 2020
Growing a Following: Tips From Michael Stelzner
00:40:11
Do you want to be recognized as a leader in your industry? Wondering how to build an audience that expands your reach and influence? To explore the topic of growing a following, John Lee Dumas joins me for a special episode. John is the host of Entrepreneurs on Fire, a daily podcast where he interviews entrepreneurs. USEFUL INFORMATION: Learn more about Becoming Well-Known  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 10, 2020
Social Marketing Trends: Wisdom From Gary Vaynerchuk
00:48:53
Do you want to create a lasting following online? Wondering which social media platforms you should be using right now? To explore the latest trends in social media marketing, in this episode I interview Gary Vaynerchuk. Gary is the CEO of Vayner Media, a full-service digital agency. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 03, 2020
Creating Social Videos That Grow Strong Connections
00:48:38
Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video? To explore how to create emotional connections with video, in this episode I interview Matt Johnston. Matt is a former journalist turned video marketing expert and founder of Guide Social, a video marketing agency. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 27, 2020
Marketing In a Time of Crisis
00:48:24
I know many of you are facing a time of great uncertainty for your business, as are we at Social Media Examiner. In this special episode, I share a number of useful resources we've put together to help you. Watch Mike's Live video with Joel Black Watch Mike's Live video with Marcus Sheridan Read Marketing in Times of Uncertainty: Tips from Top Marketing Pros Listen to Showing Up In a Time of Uncertainty: What Marketers Need to Know on Apple Podcasts or Google Play See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 25, 2020
Successful Facebook Ads on a Small Budget
00:50:54
Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads? To explore how to create Facebook ads that work for all budgets, in this episode I interview Tara Zirker. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed for marketers who want to improve their Facebook and Instagram ads performance. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 20, 2020
Instagram Strategy: Growing Your Followers and Business
00:49:17
Looking for a strategic approach to organic Instagram growth? Wondering how to develop content that will grow your business and your Instagram following? To explore how to use Instagram as a hub for shareable content that leads to business growth, in this episode I interview Vanessa Lau. Vanessa is a community development expert who specializes in helping online coaches. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 13, 2020
How to Persuade: The Science Marketers Need to Know
00:44:38
Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, in this episode I interview Jonah Berger. Jonah is a marketing professor at the University of Pennsylvania’s Wharton School and author of the books, Contagious and Invisible Influence. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 06, 2020
How to Rethink Your Way to Business Growth
00:49:09
Do you want to grow your business? Is it time to rethink the way you market and deliver experiences? To explore how to grow your business via innovation, in this episode I interview Duncan Wardle. Duncan is the former head of innovation & creativity for Disney. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Feb 28, 2020
Messaging Matters: How to Attract Your Ideal Customers
00:46:11
Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects? To explore how to come up with the right messages to attract your preferred customers, in this episode I interview Jeffrey Shaw. Jeffrey is a brand message consultant who helps businesses attract their ideal customers. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Feb 21, 2020
YouTube Stories: Success Tips From a Top YouTuber
00:43:34
Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features? To explore how to use YouTube Stories and the YouTube Community tab, in this episode I interview Evan Carmichael. Evan is a successful YouTuber with more than 2 million subscribers and 300 million video views, and co-host of the Something to Prove podcast. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Feb 14, 2020
Developing Loyal Fans: The Future of Marketing
00:46:24
Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers? To explore how to develop loyal fans, in this episode I interview David Meerman Scott. David is a marketer, speaker, and best-selling author. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts.   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Feb 07, 2020
Social Media Content Strategy: How to Respond to a Changing Marketplace
00:46:54
Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, in this episode I interview Jay Baer. Jay is a marketing and customer experience strategist. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 31, 2020
Social Media ROI: How to Measure Your Social Marketing
00:42:56
Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, in this episode I interview Christopher Penn. Christopher is the chief data scientist at Trust Insights. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 24, 2020
Creating Engaging Video Content That Spurs an Emotional Connection
00:45:04
Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, in this episode I interview Ezra Firestone. Ezra is an eCommerce marketing expert and the founder of Smart Marketer, a site that helps marketers grow their businesses. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 17, 2020
YouTube Trends: What Marketers Need to Know
00:49:56
Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube? To explore the YouTube trends marketers need to know about, in this episode I interview Sean Cannell. Sean is a video marketing expert, host of the Think Marketing Podcast, and author of YouTube Secrets. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 10, 2020
Instagram Stories Ads: What Marketers Need to Know
00:44:28
Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, in this episode I interview Susan Wenograd. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and paid social. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 03, 2020
Creating Stories That Stick: How Marketers Can Win With Story
00:43:50
Want to craft better stories in your marketing? Wondering what makes a good story? To explore the power of stories in marketing, in this episode I interview Kindra Hall. Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. USEFUL INFORMATION: Check out Social Media Marketing World We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 27, 2019
Neuroscience and Marketing: How People Make Decisions
00:43:44
Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action? To explore the science behind how people make decisions, in this episode I interview Tracy Trost. Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 20, 2019
Writing Facebook Ad Copy That Converts
00:46:20
Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts, in this episode I interview Molly Pittman. Molly is a Facebook ads strategist and co-host of the Perpetual Traffic podcast. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 13, 2019
Facebook Ad Trends: What Marketers Need to Know
00:47:40
Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on? To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready, a Facebook ads expert, and host of The Art of Online Business podcast.  Show notes: https://www.socialmediaexaminer.com/383 Check out Social Media Marketing World: http://socialmediamarketingworld.info See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 06, 2019
How to Use Instagram to Generate Organic Leads
00:50:01
Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, in this episode I interview Jenn Herman. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 29, 2019
Magical Words That Sell: How to Build Trust in Your Marketing
00:51:09
Do your marketing messages make you trustworthy? Are you using the right words and phrases? To explore how words can build trust with customers, in this episode I interview Marcus Sheridan. Marcus is a renowned keynote speaker and the author of They Ask, You Answer. podcast. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 22, 2019
Facebook Ads Strategy: A New Approach for a Competitive Marketplace
00:49:42
Have your Facebook ads stopped working? Wondering what needs to change? To explore a new approach to Facebook ads strategy, in this episode I interview Nicholas Kusmich. Nicholas is a Facebook ads strategist with H2H Media Group. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 15, 2019
How to Ensure People Watch Your YouTube Videos
00:45:49
Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end? To explore how to ensure people watch your YouTube videos, in this episode I interview Brian G. Johnson. Brian is a YouTube expert who helps people amplify their message with the power of YouTube. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 08, 2019
Instagram Stories Branding: Marketing That Benefits Your Business
00:46:12
Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging? To explore how to use Instagram Stories for your brand, in this episode I interview Sue B. Zimmerman. Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 01, 2019
Becoming Indispensable: How to Become Important to Others
00:50:21
Want to become more valuable to your fans and followers? Join me (Social Media Examiner Founder, Michael Stelzner), as I share wisdom from 10 years of running Social Media Examiner. I share how collaborating with others accelerated our growth, why we keep the marketing light, and what types of content make Social Media Examiner a valuable resource for others. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 25, 2019
How to Use YouTube and Instagram to Establish Authority
00:44:27
Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, in this episode I interview Amanda Horvath. Amanda is a video marketing strategist who helps people become thought leaders in their space. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 18, 2019
How to Customize Facebook Ads Based on Customer Awareness Principles
00:50:41
Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples’ familiarity with your business? To explore how to customize Facebook ads based on consumer awareness of your brand, in this episode I interview Ralph Burns. Ralph is the founder of Tier 11, an ad agency focused on providing full-service and ads for eCommerce and digital product businesses. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 11, 2019
Video Marketing Strategy: The Power of Video During the Customer Journey
00:50:26
Want to use video marketing more effectively? Looking for a proven video strategy? To explore how to develop an effective video marketing strategy, in this episode I interview Ben Amos. Ben is a video marketing expert and host of the Engage Video Marketing Podcast. USEFUL INFORMATION: Check out Social Media Marketing World We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 04, 2019
TikTok: What Marketers Need to Know
00:45:23
Are you curious about TikTok? Wondering how to use TikTok for your marketing? To explore what marketers need to know about TikTok, in this episode I interview Rachel Pedersen. Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 27, 2019
Local Business Facebook Ads: What Marketers Need to Know
00:48:59
Do you want more foot traffic for your local business? Wondering how Facebook ads can help? To explore what local businesses need to know about Facebook ads, in this episode I interview Allie Bloyd. Allie is a Facebook ads expert who specializes in helping local businesses. USEFUL INFORMATION: Check out Social Media Marketing World We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 20, 2019
Personal Branding: How to Successfully Build Your Brand
00:47:17
Do you want to build a personal brand? Wondering how to create a viable business around your personal brand?  To explore what marketers need to know about building a personal brand, in this episode I interview Rory Vaden. Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 13, 2019
Artificial Intelligence and Marketing: What Marketers Need to Know
00:43:05
Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now? To explore what marketers need to know about artificial intelligence and marketing, in this episode I interview Paul Roetzer. Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. USEFUL INFORMATION: Check out our Facebook Ads Summit  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 06, 2019
Instagram Stories for Business: How to Create Engaging Stories
00:49:23
Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers? To explore how to create compelling Instagram Stories for business, in this episode I interview Alex Beadon, an Instagram Stories expert who specializes in helping people use Instagram for business. USEFUL INFORMATION: Check out our Facebook Ads Summit  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 30, 2019
How to Create Videos That Sell: A Proven Formula
00:47:22
Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos? To explore how to create videos that sell, in this episode I interview Owen Video. Owen is the founder of The Video Marketing School, an online learning center for video marketing training. USEFUL INFORMATION: Check out our Facebook Ads Summit  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 23, 2019
Amazon Ads: What Marketers Need to Know
00:47:45
Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers? To explore what marketers need to know about advertising on Amazon, in this episode I interview Brett Curry. Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads. USEFUL INFORMATION: Check out our Facebook Ads Summit We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 16, 2019
How to Develop Superfans Who Gladly Evangelize for You
00:49:28
Do you want to create superfans for your business? Wondering how to develop the kind of connected community that elevated your brand? To explore how to develop superfans who will gladly evangelize anything for you and your business, in this episode I interview Pat Flynn. Pat is an active keynote speaker and host of the popular Smart Passive Income podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 09, 2019
How to Succeed With LinkedIn Ads
00:46:21
Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads? To explore how to succeed with LinkedIn ads, in this episode I interview AJ Wilcox. AJ is the world’s leading LinkedIn ads expert and author of LinkedIn Ads Demystified. USEFUL INFORMATION: Check out our Video Marketing Summit  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 02, 2019
How to Get Your Videos Discovered on YouTube
00:49:45
Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube? To explore how to get your videos discovered on YouTube, in this episode I interview Tim Schmoyer. Tim is a YouTube expert whose channel has 500,000 subscribers. He hosts the Video Creators podcast and his course is called Video Labs. USEFUL INFORMATION: Check out our Video Marketing Summit  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 26, 2019
Building a Community in a Changing Social Media World
00:43:35

Could your business benefit from a dedicated community? Wondering where you should build your community?

 

To explore why building community and groups is essential for marketers, I interview community-building expert Gina Bianchini, founder and CEO of Mighty Networks.

 

Read the show notes | Learn more about Ginat | Review the Social Media Marketing Podcast | Sponsored by Social Media Examiner's Video Marketing Summit

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 19, 2019
Facebook Ad Funnels: A Framework for Any Business
00:49:59

Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business? To explore how to set up a Facebook ad funnel, I interview Charlie Lawrance, a Facebook ads expert. 

 

Read the show notes: socialmediaexaminer.com/362 | Learn more about Charlie: charlielawrance.co.uk/smm | Review the Social Media Marketing Podcast: socialmediaexaminer.com/apple | Sponsored by Social Media Examiner's Video Marketing Summit: VideoMarketingSummit.live

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 12, 2019
LinkedIn Page Content Strategy: What Marketers Need to Know
00:48:24

Do you want to create more content for your LinkedIn page? Wondering which new features can help? To explore creating content for LinkedIn pages, I interview Michaela Alexis, a LinkedIn expert and creator.

 

Read the show notes.

Learn more about Michaela Alexis.

Review the Social Media Marketing Podcast.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 05, 2019
How to Target Cold Audiences With Facebook Ads
00:47:43

Wondering how to use Facebook Ads to find new customers? Do you want to know who to target with cold ads on Facebook?

To explore targeting cold audiences with Facebook ads, I interview Amanda Bond, a Facebook ads expert.

Show notes: https://www.socialmediaexaminer.com/360

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 28, 2019
Creating Instagram Ads That Convert
00:48:55

Want to learn more about advertising on Instagram? Wondering how to create Instagram ads that lead to sales?

To explore how to create Instagram ads that work, I interview Andrew Hubbard, a Facebook and Instagram ad expert.

Show notes: https://www.socialmediaexaminer.com/359

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 21, 2019
How to Track Attribution on Facebook and Google
00:49:25

Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google?

To explore the concept of attribution on Google and Facebook, I interview Chris Mercer, the world’s leading authority on Google Analytics.

Show notes: https://www.socialmediaexaminer.com/358

Check out Google Analytics for Marketers Seminar: https://www.socialmediaexaminer.com/gaseminar/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 14, 2019
How to Use Quora for Marketing
00:46:46

Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts?

To explore how to use Quora for marketing, I interview JD Prater, Quora’s full-time evangelist.

Show notes: https://www.socialmediaexaminer.com/357

Check out Google Analytics for Marketers Seminar: https://www.socialmediaexaminer.com/gaseminar/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 07, 2019
How to Create Content That Attracts Customers - 35
00:52:51

Do you need a better content marketing plan? Wondering how to improve your content strategy?

To explore creative ways to regularly create content, I interview Melanie Deziel, a former journalist, and a storytelling expert.

Show notes: https://www.socialmediaexaminer.com/356

 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 31, 2019
How to Write Facebook Ads That Sell
00:50:02

Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads?

To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz, founder of Ad Zombies, one of the world’s top flat-fee ad copywriting services.

Show notes: https://www.socialmediaexaminer.com/355

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 24, 2019
How to Use IGTV for Marketers
00:47:35

Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case?

To explore IGTV and how it can help your business, I interview Jasmine Star, Instagram expert, professional photographer, and business strategist.

Show notes: https://www.socialmediaexaminer.com/354

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 17, 2019
Facebook Declining for Marketers: New Report
00:31:57

Hey there, Michael Stelzner coming to you with an important bonus episode.

I want to talk about some important new research that was just released.

Here’s what we’ll cover: The decline of Facebook for marketing, use of live video, Messenger bots, Instagram, and YouTube.

Check out the report at https://www.socialmediaexaminer.com/report2019/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 11, 2019
How Local Businesses Can Drive More Foot Traffic
00:48:01

Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help?

To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl, a local business marketing expert and owner of two performing arts studios.

Show notes: https://www.socialmediaexaminer.com/353

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 10, 2019
How to Test Your Facebook Ads for Optimal Results
00:45:47

Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message?

To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl, Facebook ads expert and author of Facebook Ads Made Simple.

Show notes: https://www.socialmediaexaminer.com/352

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 03, 2019
Advanced Facebook Retargeting: How to Up Your Ads Game
00:46:05

Do you want to run successful Facebook retargeting ads? Wondering what tactics could improve your Facebook campaign performance?

To explore advanced Facebook retargeting, I interview Susan Wenograd, a Facebook ads expert.

Show notes: https://www.socialmediaexaminer.com/351

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 26, 2019
How to Develop a Thriving Community
00:45:53

Is community important to your business? Wondering where you should build your community? To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman, an expert in developing communities.

Sponsored by the Social Media Marketing Society: http://www.smmarketingsociety.com

Show notes: https://www.socialmediaexaminer.com/350

 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 19, 2019
Facebook Groups: New Features for Businesses
00:45:51

Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features?

To explore what’s new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta, a Facebook Groups expert.

Show notes: https://www.socialmediaexaminer.com/349

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 12, 2019
How to Create Video Ad Funnels That Work
00:49:46

Thinking about creating more video ads? Wondering how to produce more effective social media video ads?

To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers.

Show notes: https://www.socialmediaexaminer.com/348

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 05, 2019
Is Facebook Organic Marketing Dead?
00:48:23

Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing?

To explore Facebook organic marketing, I interview Mari Smith, a consultant for Facebook, and the leading expert on Facebook marketing.

Show notes: https://www.socialmediaexaminer.com/347

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 29, 2019
How to Avoid Distraction as a Marketer
00:51:51

Does social media distract you from work and life? Wondering how to stay focused despite online interruptions?

To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group.

What do you think? Find show notes and share your comments and questions at http://www.socialmediaexaminer.com/346

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 22, 2019
Daily Vlogging: How to Tell Video Stories
00:43:58

Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics?

To explore how to tell fascinating stories with video, I interview Cody Wanner, a classically trained filmmaker who specializes in telling compelling video stories.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/345

 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 15, 2019
How to Become a Powerful Influencer: The Nathan Latka Story
00:51:22

Are you wondering how to grow your social influence? Do you have big dreams but need direction?

To explore how to build powerful influence, I interview Nathan Latka, who hosts The Top Entrepreneurs podcast.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/344

 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 08, 2019
Creating Instagram Stories People Love to Watch
00:51:09

Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events?

To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer Jesse Driftwood.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/343

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 01, 2019
How to Create Long-Form Videos That Sell
00:50:05

Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching? To explore how to create long-form video that sells, I interview Daniel Harmon, the chief creative officer at Harmon Brothers, a business that specializes in using video to brand and sell with humor.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/342

 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 22, 2019
How to Become Iconic: Succeeding by Standing Apart
00:45:59

Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers?

To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/341

 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 15, 2019
Marketing Reimagined: Why Marketers Must Change Now
00:46:24

Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?

To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: The Most Human Company Wins.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/340

 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 08, 2019
Facebook Ad Sequences: A Better Way to Acquire Customers
00:51:02

Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help?

To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/339

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 01, 2019
Google Data Studio: How Marketers Can Build Powerful Dashboards
00:46:38

Want an easy way to interpret your analytics? Wondering how to create dashboards?

To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/338

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 25, 2019
Phrases That Sell: 8 Copywriting Tips
00:45:46

Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter?

To explore how to create phrases that sell, I interview Ray Edwards, one of the world’s leading copywriters.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/337

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 18, 2019
Narrative Storytelling: How to Weave Stories Into Your Marketing
00:59:34

Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories?

In this episode, I interview Melissa Cassera, a storytelling expert and screenwriter for television and movies.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/336

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 11, 2019
YouTube Live: What Marketers Need to Know
00:46:49

Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business?

In this episode, I interview Nick Nimmin, a YouTube expert for YouTube creators.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/335

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 04, 2019
Social Customer Care: Why Marketers Should Care
00:50:08

Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers?

In this episode, I interview Shep Hyken, a customer service and experience expert. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/334

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 28, 2018
How to Make Better Marketing Decisions: Unthinkable Wisdom
00:49:04

Do you need to make better strategic decisions? Wondering how to change your decision-making process?

In this episode, I interview Jay Acunzo. Jay is an expert on the production of docuseries and video marketing for B2B businesses. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/333

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 21, 2018
YouTube Ads: What Marketers Need to Know
00:52:41

Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business?

In this episode, I interview Tom Breeze, YouTube ads expert and founder of a YouTube ad agency.  

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/332

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 14, 2018
Twitter Marketing: Creative Ways to Connect With Your Audience
00:47:07

Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects?

In this episode, I interview Dan Knowlton, a creative marketer, speaker, and trainer. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/331

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 07, 2018
Revenue Optimization: Maximizing ROI on Your Ads
00:54:17

Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help?

In this episode, I interview Tanner Larsson, an eCommerce optimization expert who focuses on revenue and the author of Ecommerce Evolved. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/330

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 30, 2018
LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn
00:49:08

Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video?

In this episode, I interview Goldie Chan, a LinkedIn video expert who produces a daily video show about marketing.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/329

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 23, 2018
Modern Marketing: Wisdom From Seth Godin
00:44:36

Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?

In this episode, I interview Seth Godin, one of the great thinkers of our era, a prolific blogger and the author of 18 books. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/328

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 16, 2018
How to Create Ads That Move People to Action
00:48:49

Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help?

In this episode, I interview Talia Wolf. She's the founder of an agency that specializes in conversion rate optimization for websites, landing pages, and advertisements. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/327

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 09, 2018
Facebook Video: Insight From a Facebook Watch Success Story
00:45:02

Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video?

In this episode, I interview Rachel Farnsworth, a Facebook video expert. Her Facebook Watch show has more than 4 million subscribers.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/326

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 02, 2018
How to Drive Organic Traffic With Bots
00:50:14

Want more website visitors? Wondering how Messenger bots can help?

In this episode, I interview Natasha Takahashi, a chatbot expert and founder of a community for marketers seeking to master bots. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/325

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 26, 2018
Why We Abandoned Facebook Video Longer Than Two Minutes
00:29:21

Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy.

Here's the video I released on Facebook, announcing the move: https://www.facebook.com/smexaminer/videos/279608756015802/

Here's why we killed two shows and moved a third one over to YouTube.

Show notes: https://www.socialmediaexaminer.com/why-we-abandoned-facebook-video/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 24, 2018
How Artificial Intelligence Is Changing Marketing
00:50:44

Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing?

In this episode, I interview Mike Rhodes, an expert in helping businesses with customer acquisition. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/324

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 19, 2018
How to Cultivate Community With Facebook Groups
00:50:03

Want more engagement in your Facebook group? Looking for tips on shaping your group's culture?

In this episode, I interview Dana Malstaff. She's the author of Boss Mom and host of the Boss Mom podcast. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/323

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 12, 2018
How to Get Customers to Evangelize Your Business
00:47:03

Want to increase your business's exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes?

In this episode, I interview Jay Baer. He's the author of multiple books and co-author of the new book Talk Triggers. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/322

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 05, 2018
How to Sell With Facebook Lead Ads
00:49:45

Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help?

In this episode, I interview Oli Billson. He's a business growth expert who specializes in direct response and marketing automation. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/321

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 28, 2018
How to Get More Engagement With Facebook Live
00:40:38

Want more people to watch, share, and comment on your live videos? Looking for tips on improving the quality of viewer engagement?

In this episode, I interview Stephanie Liu, a live video expert and social media consultant. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/320

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 21, 2018
Pinterest Strategy: How to Get More Traffic From Pinterest
00:45:01

Want more visitors to your website? Wondering how Pinterest can help?

In this episode, I interview Jennifer Priest, a Pinterest expert and social media strategist. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/319

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 14, 2018
Instagram Live: How to Create and Repurpose Live Content
00:48:05

Want to grow your audience with Instagram Live? Looking for tips on creating Instagram Live videos?

In this episode, I interview Todd Bergin, a live video and Instagram video expert. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/318

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 07, 2018
How to Build Better Stories With Collaboration and Improv
00:45:37

Want fresh ideas for your marketing content? Curious how improv techniques can help?

In this episode, I interview Kathy Klotz-Guest, a storytelling expert and the author of Stop Boring Me. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/317

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 31, 2018
Messenger Bot Funnels: How to Nurture Prospects Toward a Sale
00:53:48

Thinking about getting into Messenger bots? Wondering how to use bots to get people into marketing funnels?

In this episode, I interview Mary Kathryn Johnson, a Messenger bot expert who advises and helps businesses build bots.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/316

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 24, 2018
The Facebook Ad Algorithm: What Marketers Need to Know
00:50:21

Want to lower your Facebook ad costs? Looking for tips to optimize your Facebook ad campaigns?

In this episode, I interview Ralph Burns, a Facebook ads expert who runs an ad agency focused on serving eCommerce businesses.

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/315

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 17, 2018
How to Grow: Wisdom From 6 Years of Podcasting
00:45:35

In this special edition of the Social Media Marketing podcast, I reveal four lessons I have picked up from 6 years of podcasting (and growing Social Media Examiner).

The topics I'll cover include how to grow anything, how to succeed via omission, how to achieve thought leadership, and my view on competition. 

Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

Show notes: https://www.socialmediaexaminer.com/314

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 10, 2018
Facebook Analytics: What Marketers Need to Know
00:47:33

Wondering how Facebook Analytics differs from other analytics tools? Want tips for improving the performance of your funnels and ads?

In this episode, I interview Andrew Foxwell. He's a Facebook ads expert who runs an agency for direct-response eCommerce brands.

Sponsored by 

Show notes: https://www.socialmediaexaminer.com/313

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 03, 2018
How to Create a Live Show on YouTube
00:47:34

Wondering what you need to stream a live video show? Looking for tips on working with the hardware and software?

In this episode, I interview Dusty Porter, a video and tech expert who hosts the YouTube Creators Hub podcast. 

Show notes: https://www.socialmediaexaminer.com/312

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 27, 2018
Instagram Stories Strategy: How to Make Stories That Benefit Your Business
00:53:49

Want to attract more leads with Instagram? Curious how a story arc on Instagram Stories can help?

In this episode, I interview Tyler J. McCall. He's an Instagram marketing expert who's focused on Instagram strategy. 

Show notes: https://www.socialmediaexaminer.com/311

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 20, 2018
Facebook Ads for Webinar Funnels: How to Maximize Your Results
00:45:51

Want a scalable way to share your webinar? Looking for tips on building trust with a cold audience?

In this episode, I interview Andrew Hubbard. He's a Facebook ads expert who specializes in helping people sell digital products and services to fill their evergreen webinars. 

Show notes: https://www.socialmediaexaminer.com/310

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 13, 2018
Messenger Bot Strategy: How Businesses Can Use Bots
00:49:09

Want to boost conversions while lowering marketing costs? Wondering how Facebook Messenger bots can help?

In this episode, I interview Molly Pittman. She's a Facebook Messenger bot expert. 

Show notes: https://www.socialmediaexaminer.com/309

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 06, 2018
Twitch: What Marketers Need to Know
00:44:45

Want to know how Twitch is growing live video audiences? Wondering how Twitch supports loyal, engaged communities?

In this episode, I interview Luria Petrucci. She's the co-founder of a website that offers incredible content and services for live streaming and helps you master live video.

Show notes: https://www.socialmediaexaminer.com/308 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 29, 2018
Curiosity Marketing: A Better Way to Win Loyal Customers
00:56:21

Want your audience to ask about your products? Wondering how to spark people's interest?

In this episode, I interview Chalene Johnson. She's a marketer, speaker, teacher, and author. 

Show notes: https://www.socialmediaexaminer.com/307

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 22, 2018
How to Use Facebook Ads to Improve Your Video Views
00:51:09

Want longer video views on Facebook? Wondering how the Facebook suggested video feed can help?

In this episode, I interview Paul Ramondo. Paul is a Facebook ads expert who vlogs about digital marketing. 

Show notes: https://www.socialmediaexaminer.com/306

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 15, 2018
Fun: How to Love the Work You Do
00:40:16

Are you struggling to balance your work and personal life? Wondering if the hustle and grind are worth the toll they take on you?

In this episode, I interview Joel Comm. Joel co-hosts The Bad Crypto Podcast and is the author of 15 books. 

Show notes: https://www.socialmediaexaminer.com/305

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 08, 2018
Personal Brand Pivot: How to Become The Next You
00:42:44

Wondering how you can become known for something new? Looking for tips to help you focus your brand on a different area?

In this episode, I interview Amy Landino (formerly Schmittauer), the host of AmyTV. She's a video blogger, speaker, and coach. 

Show notes: https://www.socialmediaexaminer.com/304

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 01, 2018
Alexa Flash Briefings: What Marketers Need to Know
00:45:31

Want to reach people regularly via their smart speakers? Wondering how Alexa flash briefings work?

In this episode, I interview Chris Brogan, a digital marketing advisor for large businesses. He specializes in customer experience marketing with a focus on emerging technology. 

Show notes: https://www.socialmediaexaminer.com/303

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 25, 2018
Crisis Planning: How to Publicly Respond to Business Problems
00:45:14

Want to be prepared for problems in your business? Wondering how to plan a public response to any issue?

In this episode, I interview Gini Dietrich, a crisis management professional. She's the founder and CEO of a site that helps businesses thrive with their public online communications. 

Show notes: https://www.socialmediaexaminer.com/302

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 18, 2018
How to Generate Leads and Sell With Live Video
00:44:54

Want to increase leads and sales? Wondering how live video can help? 

In this episode, I interview Nicole Walters. She's an income strategist and hosts a live show on Facebook. 

Show notes: https://www.socialmediaexaminer.com/301

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 11, 2018
Marketer to Instagram Influencer: The Josh Horton Story
00:44:49

Want to become an Instagram influencer? Wondering how to maximize the exposure of your Instagram posts?

In this episode, I interview Josh Horton, known online as Jugglin' Josh. He's a marketer turned influencer with more than a million followers across all of the social channels. 

Show notes: https://www.socialmediaexaminer.com/300

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 04, 2018
Facebook Groups: How to Develop Engaging Communities
00:44:29

Want to create an engaged Facebook group? Are you looking for creative ways to develop a loyal community inside a Facebook group?

In this episode, I interview Caitlin Bacher, a Facebook Groups expert who has helped many people start and grow successful Facebook groups. 

Show notes: https://www.socialmediaexaminer.com/299

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 27, 2018
How to Use Facebook Lookalike Audiences With Custom Audiences
00:47:44

Want to expand your ad reach on Facebook? Looking for new ways to target potential customers?

In this episode, I interview Rick Mulready. Rick is a Facebook ads expert and host of the podcast, The Art of Paid Traffic. 

Show notes: https://www.socialmediaexaminer.com/298

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 20, 2018
Predictive Analytics: How Marketers Can Improve Future Activities
00:40:35

Want your marketing to be more efficient? Wondering how predicting your marketing cycles can help?

In this episode, I interview Chris Penn, the co-founder and chief innovator at Brain+Trust Insights. 

Show notes: https://www.socialmediaexaminer.com/297

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 13, 2018
How to Combine Facebook Ads and Content for Better Results
00:46:52

Want to optimize the content in your Facebook ads? Wondering how to build connections that improve conversions?

In this episode, I interview Keith Krance, a Facebook ads expert. He's host of the Perpetual Traffic podcast, founder of Dominate Web Media, and coauthor of The Ultimate Guide to Facebook Advertising. 

Show notes: https://www.socialmediaexaminer.com/296

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 06, 2018
LinkedIn Prospecting: How to Find and Connect With Future Customers
00:42:12

Do you want more clients? Wondering if LinkedIn can help you acquire more business?

In this episode, I interview LinkedIn marketing expert John Nemo. Author of LinkedIn Riches: How to Use LinkedIn for Business, Sales and Marketing, John is also host of Nemo Radio podcast, which is focused on online marketing and lead generation. 

Show notes: https://www.socialmediaexaminer.com/295

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 30, 2018
How to Get Started With Messenger Bots
00:44:31

Are you interested in Facebook Messenger bots? Wondering why you should use bots and how to set them up?

In this episode, I interview Dana Tran, a bot expert who writes about Messenger bots. 

Show notes: https://www.socialmediaexaminer.com/294

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 23, 2018
How to Build a Facebook Ad Funnel
00:43:25

Do you want more conversions from your Facebook ads? Wondering how funnels can help?

In this episode, I interview Susan Wenograd, a Facebook ads expert who specializes in Facebook ad funnels.

Show notes: https://www.socialmediaexaminer.com/293

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 16, 2018
Personal Branding: How to Create and Market Yourself
00:43:41

Want to reach more subscribers, fans, or prospects? Wondering how building a personal brand can help?

In this episode, I interview Chris Ducker, serial entrepreneur and author of Rise of the Youpreneur. 

Show notes: https://www.socialmediaexaminer.com/292

 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 09, 2018
Instagram Stories: How Businesses Can Make the Most of Stories
00:41:05

Do you want to create more engaging and effective Instagram stories? Are you using all of the Instagram Stories features available to you?

In this episode, I interview Sue B. Zimmerman, an Instagram expert who helps businesses and marketers take their Instagram marketing to the next level. 

Show notes: https://www.socialmediaexaminer.com/291

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 02, 2018
Twitter Engagement: How to Connect With People on Twitter
00:47:37

Wondering how to increase your reach on Twitter? Want tips for building your audience and boosting engagement?

In this episode, I interview Andrew Pickering and Peter Gartland, also known as Andrew and Pete. They authored Content Mavericks, and are known for creating highly shareable content, specifically on Twitter and YouTube. 

Show notes: https://www.socialmediaexaminer.com/290

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 23, 2018
Webinars: How to Market and Sell Using Webinars
00:41:34

Looking for a proven way to sell courses and consulting? Interested in boosting webinar attendance and conversions?

In this episode, I interview Amy Porterfield. Amy is an online marketing expert and host of the Online Marketing Made Easy Podcast.

Show notes: https://www.socialmediaexaminer.com/289

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 16, 2018
YouTube Community Tab: How YouTube Is Changing
00:43:46

Want to keep your YouTube subscribers engaged? Interested in new YouTube features that help promote your videos?

In this episode, I interview Tim Schmoyer, founder of VideoCreators.TV, a YouTube community of more than 340,000 video creators. 

Show notes: https://www.socialmediaexaminer.com/288

 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 09, 2018
How to Use Video Content to Sell
00:43:51

Wondering how video can support your sales process? Looking for tips on how to use video in your marketing funnel?

In this episode, I interview Marcus Sheridan, an amazing keynote speaker. Formerly known as The Sales Lion, Marcus is a partner at a digital sales and marketing agency. 

Show notes: https://www.socialmediaexaminer.com/287

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 02, 2018
Storytelling With Video: The Journey
00:43:22

Want to use video to help more people know, like, and trust you? Wondering how to create episodic video content that keeps people watching?

In this episode, I share my experiences leading up to and creating The Journey. Discover how sharing the struggles of entrepreneurship has helped my team and business. I share tips for creating your own show. 

Show notes: https://www.socialmediaexaminer.com/286

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 26, 2018
Facebook News Feed Changes: Why We Need a New Strategy
00:46:58

On this week's Social Media Marketing Talk Show, we explore Facebook news feed changes with Michael Stelzner and other breaking social media marketing news of the week.

Listen to our episode from Friday, January 19, 2018.

Show notes: https://www.socialmediaexaminer.com/facebook-news-feed-changes/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 20, 2018
YouTube Ranking: How to Get More Views on YouTube
00:44:06

Want to increase the visibility of your YouTube videos? Wondering how to help your videos perform well with the YouTube algorithm?

In this episode, I interview Sean Cannell, a YouTube expert who specializes in video influencers, video equipment, and video marketing. 

Show notes: https://www.socialmediaexaminer.com/285

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 19, 2018
Facebook Video Ad Sequences: Converting by Addressing Objections
00:48:32

Do you use Facebook video ads? Want them to be more effective?

In this episode, I interview Tommie Powers, a Facebook ads expert who specializes in helping businesses that sell products people use over and over. 

Show notes: https://www.socialmediaexaminer.com/284

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 12, 2018
Twitter Renaissance: Is It Time to Reconsider Twitter?
00:42:53

Wondering what advantages Twitter offers social media marketers? Looking for tips on interacting with customers?

In this episode, I interview Mark Schaefer, author of KNOWN, The Content Code, and The Tao of Twitter, now in its fourth edition. 

Show notes: https://www.socialmediaexaminer.com/283

 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 05, 2018
Using Facebook Ads to Turn New Customers Into Repeat Customers
00:44:43

Looking for tips on building customer loyalty? Need innovative ideas to generate more revenue?

In this episode, I interview Maxwell Finn, the co-founder of a Facebook ad agency that specializes in customer acquisition. 

Show notes: https://www.socialmediaexaminer.com/282

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 29, 2017
LinkedIn Native Video: What Marketers Need to Know
00:42:59

Wondering how LinkedIn native video could help your marketing? Interested in tips for sharing LinkedIn video that grows your reach and leads?

In this episode, I interview Viveka von Rosen, co-founder and chief visibility officer at a social selling consultancy. She's also author of multiple books, including LinkedIn: 101 Ways to Rock Your Personal Brand. 

Show notes: https://www.socialmediaexaminer.com/281

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 22, 2017
Video Creator to Traditional Media Star: The Zach King Story
00:41:47

Want to know how a well-known creator and book author got his start on YouTube? Interested in how he grew his business on social media platforms?

In this episode, I interview Zach King, a filmmaker and YouTube personality who's known for creating digital magic. More than 20 million people follow him on Instagram.

Show notes: https://www.socialmediaexaminer.com/280

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 15, 2017
Visual Personal Branding: How to Build a Loyal Following With Images
00:43:32

Want to create a strong connection with your followers? Wondering how to capture photos that authentically tell your brand's story?

In this episode, I interview Jenna Kutcher, host of the Goal Digger Podcast. She's formally a professional wedding photographer. 

Show notes: https://www.socialmediaexaminer.com/279

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 08, 2017
5 Social Tools for Social Media Marketers
00:41:10

Want to save time creating content and ads for your social media marketing? Interested in tools that help you track content and ad performance?

In this episode, I interview Ian Cleary, the founder of a digital agency with a popular marketing technology blog. He's also the co-founder of an email marketing outreach tool. 

Show notes: https://www.socialmediaexaminer.com/278

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 01, 2017
Future of Live Video: 360 Live and Virtual Reality Live
00:44:55

Wondering what emerging technologies are coming to social media? Curious about how to share immersive experiences with 360-degree video or virtual reality (VR)?

In this episode, I interview Joel Comm, a live video expert. He's the author of the books Live Video Revolution, Twitter Power 3.0, and many others. 

Show notes: https://www.socialmediaexaminer.com/277

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 24, 2017
Facebook Ad Custom Audiences: Retargeting Those Who Know You
00:44:20

Want to create Facebook custom audiences that move people into your sales process? Looking for tips on using new Facebook custom audience options?

In this episode, I interview Amanda Bond, a leading Facebook ad strategist. She's a regular correspondent on the Social Media Marketing Talk Show. 

Show notes: https://www.socialmediaexaminer.com/276

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 17, 2017
YouTube Pre-Roll Ads: How to Acquire Customers With Video
00:43:08

Want your ads to drive more sales? Interested in the benefits of YouTube pre-roll ads?

In this episode, I interview Billy Gene Shaw, a Facebook and YouTube marketing expert. His agency helps businesses acquire customers. 

Show notes: https://www.socialmediaexaminer.com/275

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 10, 2017
The Facebook Algorithm Explained for Marketers
00:47:11

Want to maximize the reach of your Facebook posts? Wondering how the Facebook relevance score and boosting posts can help?

In this episode, I interview Dennis Yu, a Facebook ads expert and CTO of BlitzMetrics: a business that's part school and part agency for social marketers.

Show notes: https://www.socialmediaexaminer.com/274

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 03, 2017
How Social Media Has Evolved and Where It Is Headed
00:47:03

Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change?

In this episode, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group. He's considered one of the founding fathers of social media marketing. 

Show notes: https://www.socialmediaexaminer.com/273

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 27, 2017
Chatbots: Marketing Automation via Messenger
00:44:39

Wondering how chatbots can improve open and click-through rates on Facebook? Want to build funnels into your chatbot messaging?

In this episode, I interview Andrew Warner. When Andrew was younger, he built a company to $30 million in annual sales. Today, Andrew is the founder of a site and podcast focused on tech startups.

Show notes: https://www.socialmediaexaminer.com/272

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 20, 2017
How to Get Leads and Customers at Events
00:41:47

Wondering how taking part in live events can help your business? Interested in tips on networking and sponsorships for events?

In this episode, I interview Emily Crume and Demian Ross from our biz dev division at Social Media Examiner. Each has been attending events for years with an eye on prospecting.

Show notes: https://www.socialmediaexaminer.com/271

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 13, 2017
Creating Short, Snackable Videos for Instagram and Beyond
00:47:35

Wondering how to film and edit compelling 60-second videos? Want your videos to boost social media engagement?

In this episode, I interview Lindsay Ostrom, founder of PinchofYum.com and author of the Tasty Food Photography ebook. 

Show notes: https://www.socialmediaexaminer.com/270

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 06, 2017
YouTube Remarketing: How to Retarget People on YouTube
00:47:49

Want your YouTube ads to convert? Looking for effective ways to build remarketing audiences for your ads?

In this episode, I interview Brett Curry, CEO of OMG Commerce and a YouTube ads expert. He authored "The Ultimate Guide to Google Shopping" for Shopify.

Show notes: https://www.socialmediaexaminer.com/269

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 29, 2017
Product Evangelism: How to Evangelize and Create Advocates
00:32:04

Want to create an intensely loyal fan base for your product? Wondering how a product evangelist can help?

In this episode, I interview Guy Kawasaki, the chief evangelist at Canva, a brand ambassador for Mercedes, and formerly the evangelist for Apple Computer. 

Show notes: https://www.socialmediaexaminer.com/268

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 22, 2017
How to Work With YouTube Influencers
00:46:06

Want your ads to reach an enthusiastic niche audience? Have you considered collaborating with YouTube video influencers?

In this episode, I interview Derral Eves, one the world's top YouTube video marketing experts. He's consulted with many of the world's largest YouTube channels and is the founder of an industry conference for video creators, agencies, and brands.

Show notes: https://www.socialmediaexaminer.com/267 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 15, 2017
Medium: Why Bloggers Should Consider Publishing on Medium
00:41:53

Want to position yourself as an authority on a specific subject? Have you considered publishing your blog posts on Medium?

In this episode, I interview Dakota Shane, a social media columnist. He co-founded a social media agency for breweries and restaurants. He's also a top writer in the social media category on Medium.

Show notes: https://www.socialmediaexaminer.com/266

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 08, 2017
How to Generate Revenue With Your Content
00:42:04

Want to make money from your content? Wondering how a loyal audience can create business opportunities?

In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and Content Marketing World. He's written five books including Epic Content Marketing and Content Inc. 

Show notes: https://www.socialmediaexaminer.com/265

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 01, 2017
Selling With Video: YouTube and Facebook Video Marketing
00:42:19

Want to create a sales video that converts? Looking for expert tips about building rapport with your prospects?

In this episode, I interview Jeremy Vest, founder of Vidpow, the YouTube-certified agency for big brands and channels including Hewlett-Packard, Funimation, and ServiceMaster. 

Show notes: https://www.socialmediaexaminer.com/264

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 25, 2017
How to Optimize Your Facebook Ads: A Proven Approach
00:48:32

Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and fine-tune your Facebook ads?

In this episode, I interview Azriel Ratz, author of the Facebook Pixel eBook and the Facebook Ads Mastery online course. He manages Facebook ads for clients across the globe.

Show notes: https://www.socialmediaexaminer.com/263

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 18, 2017
Growing Social Media Examiner: The Bumpy Road of Pursuit
00:41:53

Ever wonder how Social Media Examiner started? Are you curious about the obstacles we faced in building a sizable media entity?

In this episode, my friend Mark Mason, host of the Late Night Internet Marketing Podcast, interviews me to celebrate the fifth anniversary of the Social Media Marketing podcast. 

Show notes: https://www.socialmediaexaminer.com/262

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 11, 2017
Live Video Tools: The Best Apps for Going Live
00:45:12

Are you planning to start a live video show? Want to know which tools you'll need to broadcast live?

In this episode, I interview Ian Anderson Gray, the founder of Seriously Social, a blog focused on social media tools. Ian is also a live video tools expert. 

Show notes: https://www.socialmediaexaminer.com/261

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 04, 2017
Our New Podcast: Social Media Marketing Talk Show
01:04:12
Have you noticed that social networks seem to change every week? How can anyone possibly keep up? I'm excited to announce the new Social Media Marketing Talk Show audio podcast. Each week Social Media Examiner brings you: News, Commentary, & Tips. In each episode, we cover the top 10-20 major announcements from Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, and Snapchat for the last week. Show notes: https://www.socialmediaexaminer.com/our-new-podcast-social-media-marketing-talk-show/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 02, 2017
Search to Social Ads: How to Use Google With Facebook to Build Niche Audiences
00:41:45

Does your business serve a specialized customer base? Wondering how to reach specific niche audiences with Facebook ads?

In this episode, I interview Shane Sams, the co-host of the Flipped Lifestyle podcast, a show focused on helping families make money online. 

Show notes: https://www.socialmediaexaminer.com/260

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 28, 2017
Messenger Chatbots: How to Get Started
00:44:42

Wondering if Messenger chatbots are right for your business? Want to know how to build your own chatbot?

In this episode, I interview Ben Beck, a bot expert who writes a weekly column for ClearVoice.com. He has an online course focused on generating leads with chatbots. 

Show notes: https://www.socialmediaexaminer.com/259

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 21, 2017
Video Authenticity: How to Perform On-Camera
00:41:41

Do you want to connect with your audience via video? Looking for tips to convey confidence and authority?

In this episode, I interview David H. Lawrence XVII, an actor and professional voice artist. You may recognize him as the Puppet Master from the TV show Heroes. 

Show notes: https://www.socialmediaexaminer.com/258

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 14, 2017
Facebook Ads: Creative Ways to Attract Prospects and Customers
00:40:26
Do you advertise on Facebook? Are your ads converting? In this episode, I interview Zach Spuckler, a Facebook ads expert and host of the Heart, Soul & Hustle podcast, a show about generating more leads, sales, and conversions.  Show notes: https://www.socialmediaexaminer.com/257 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 07, 2017
Creating Advanced Facebook Custom Audiences Using Google Tag Manager
00:43:48

Are you looking for advanced ways to build Facebook audiences for retargeting? Do you know you can combine Google Tag Manager with Facebook Pixel Events?

In this episode, I interview Chris Mercer, an analytics expert who specializes in helping marketers measure and optimize their marketing. 

Show notes: https://www.socialmediaexaminer.com/256

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 30, 2017
Live Video Strategy: How to Create a Show That Engages
00:42:23

Interested in broadcasting live video? Have you considered starting a live video show?

In this episode, I interview Luria Petrucci, a live video expert. She's the host of a live show dedicated to helping businesses produce professional live streams. 

Show notes: https://www.socialmediaexaminer.com/255

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 23, 2017
Social Customer Care: Apps and Processes for Success
00:42:36

How does your business respond to customer concerns and inquiries? Do you have a social customer care plan in place?

In this episode, I interview Dan Gingiss, author of Winning at Social Customer Care, head of global social media at McDonald's, and host of the Focus on Customer Service podcast. 

Show notes: https://www.socialmediaexaminer.com/254

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 16, 2017
Facebook Video Retargeting for Live Video and Beyond
00:42:27

Do you post videos on Facebook? Have you tried retargeting your live and uploaded videos? T

In this episode, I interview Amanda Bond, who's known as the "Ad Strategist" specializing in Facebook ads. Amanda also advises top social pros and has taught the ADdicted Facebook Ads course. 

Show notes: https://www.socialmediaexaminer.com/253

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 09, 2017
Influencer Marketing: How to Scale Your Social Media Exposure
00:42:43

Wondering how to increase your business's reach on social media? Have you considered partnering with an influencer?

In this episode, I interview Neal Schaffer, author of three social media books. He teaches social media strategy at Rutgers University. 

Show notes: https://www.socialmediaexaminer.com/252

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 02, 2017
Local Social Media Marketing With Facebook and Instagram
00:43:16

How do you promote your business locally? Are you using Facebook and Instagram?

In this episode, I interview Bruce Irving, the host of the Smart Pizza Marketing podcast, where he helps local pizza restaurants master marketing. 

Show notes: https://www.socialmediaexaminer.com/251

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 26, 2017
Facebook Ads Strategy: How Marketers Can Win With Facebook
00:49:09

Do you use Facebook ads? Want to make them more effective?

In this episode, I interview Nicholas Kusmich, author of Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI. 

Show notes: https://www.socialmediaexaminer.com/250

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 19, 2017
Facebook Video for Marketers: Strategy for Future Success
00:48:11

Do you create videos for your business? Wondering how to best leverage your videos on Facebook?

In this episode, I interview Jay Baer, a digital marketing and social media strategist. He authored a book about social care, and also hosts the Social Pros Podcast and the Jay Today show. 

Show notes: https://www.socialmediaexaminer.com/249

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 12, 2017
Google Analytics and Social Media: What Marketers Need to Know
00:51:53

Do you track the return on your social media activity in Google Analytics? Want to discover some valuable shortcuts?

In this episode, I interview Annie Cushing, Google Analytics expert and chief data officer at Outspoken Media digital marketing agency. 

Show notes: https://www.socialmediaexaminer.com/248

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 05, 2017
Facebook Marketing: Why It Is Time to Rethink Everything
00:46:13

Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving?

In this episode, I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing. 

Show notes: https://www.socialmediaexaminer.com/247

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 28, 2017
Facebook for Local Business: Creative Ways to Grow
00:38:02

Is your local business on Facebook? Wondering how to market your business more effectively?

In this episode, I interview Dr. Anissa Holmes, the author of Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More, While Working Less! 

Show notes: https://www.socialmediaexaminer.com/246

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 21, 2017
Instagram Business Profiles: Why Marketers Should Upgrade
00:41:15

Have you considered moving to an Instagram business profile? Wondering what advantages you'll gain?

In this episode, I interview Jenn Herman, a social media consultant and Instagram marketing expert. Her blog, JennsTrends.com, has placed in our top 10 social media blogs three different times. 

Show notes: https://www.socialmediaexaminer.com/245

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 14, 2017
Live Video: Tips and Techniques for Creating Great Content
00:40:12

Do you broadcast live video? Want to learn how to create an engaged following?

In this episode, I interview Alex Khan, the founder of Attractive Media, a German social media agency that helps businesses with live video. 

Show notes: https://www.socialmediaexaminer.com/244

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 07, 2017
Google Analytics: How to Analyze the Behavior of Your Site Visitors
00:46:46

Do you want to learn more about how people use your website? Wondering how the Behavior reports in Google Analytics can help? 

In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media. Andy specializes in content marketing and Google Analytics. 

Show notes: https://www.socialmediaexaminer.com/243

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 31, 2017
Facebook Messenger Marketing: What Marketers Need to Know
00:43:40

Do you want to communicate with your customers via Facebook Messenger? Wondering how Facebook Messenger bots and Messenger ads can help?

In this episode, I interview Molly Pittman, the vice president of marketing at DigitalMarketer. She specializes in customer acquisition and teaches regularly for the company's membership community. 

Show notes: https://www.socialmediaexaminer.com/242

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 24, 2017
Animated Visuals: How to Bring Still Images to Life
00:43:05

Do you use visuals on your blog and social media? Have you considered animating them?

In this episode, I interview visual marketing expert Donna Moritz. Her blog Socially Sorted was recognized as one of Social Media Examiner's Top 10 Social Media Blogs in 2015, 2016, and 2017. 

Show notes: https://www.socialmediaexaminer.com/241

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 17, 2017
How to Use Facebook to Market Your Products
00:44:33

Do you have products to sell? Have you tried using Facebook ads to promote your products? 

In this episode, I interview Steve Chou. Steve and his wife run an ecommerce site that sells handkerchiefs and linens at BumblebeeLinens.com. 

Show notes: https://www.socialmediaexaminer.com/240

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 10, 2017
Thought Leadership: How to Become Known to People Who Matter
00:41:38

Do you want to be recognized as an expert in your field? Wondering how to make a name for yourself?

In this episode, I interview Mark Schaefer, a prolific blogger, author, and speaker. He's written Social Media Explained, The Content Code, and The Tao of Twitter. 

Show notes: https://www.socialmediaexaminer.com/239

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 03, 2017
Video Blogging: How to Create Consistent YouTube Content
00:41:58

Do you create videos to promote your business? Have you considered starting a regular video blog?

In this episode, I interview Amy Schmittauer, an online video expert. She founded Vlog Boss Studios and regularly produces awesome content for her YouTube channel.

Show notes: https://www.socialmediaexaminer.com/238

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 24, 2017
How to Use Facebook Ads to Boost Your Best Content
00:47:22

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts?

In this episode, I interview Larry Kim, the founder and chief technology officer for WordStream. He's a frequent blogger, pay-per-click expert, and social advertising ninja. 

Show notes: https://www.socialmediaexaminer.com/237

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 17, 2017
Instagram Stories: How to Create Engaging Stories
00:46:16

Do you use Instagram? Wondering how Instagram Stories work?

In this episode, I interview Sue B. Zimmerman, an Instagram marketing expert who helps businesses and marketers take their Instagram marketing to the next level. 

Show notes: https://www.socialmediaexaminer.com/236

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 10, 2017
Mobile Local Marketing: Reaching the Mobile Customer
00:44:02

Do you have a local business? Want an effective way to market to people who are near you?

In this episode, I interview Rich Brooks, author of The Lead Machine: The Small Business Guide to Digital Marketing. He's also host of The Agents of Change podcast. 

Show notes: https://www.socialmediaexaminer.com/235

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 03, 2017
Content Marketing Success: Why Answering Questions Sells
00:47:01

Do you want more sales? Is content marketing a part of your strategy?

In this episode, I interview Marcus Sheridan, a blogger, podcaster, and keynote speaker who specializes in content and inbound marketing. 

Show notes: https://www.socialmediaexaminer.com/234

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 27, 2017
Facebook Community Development: How to Cultivate Loyal Fans
00:45:52

Are you creating a fan base on Facebook? Want to discover how to engage your audience via pages and groups?

In this episode, I interview Holly Homer, a professional blogger whose Kids Activities Blog helps parents discover fun things to do with their kids.

Show notes: https://www.socialmediaexaminer.com/233

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 20, 2017
Building a Business on the Back of Interviews
00:45:43

Do you interview people for your blog or podcast?

In this episode, I interview Nathan Chan, the founder, CEO, and publisher of Foundr Magazine, a paid digital magazine that profiles well-known entrepreneurs. 

Show notes: https://www.socialmediaexaminer.com/232

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 13, 2017
Live Video and Marketing: Where the Industry Is Heading
00:49:30

Interested in using live video for business? Have you considered creating a live video show?

In this episode, I interview Brian Fanzo, a tech evangelist who specializes in live video. He's the founder of iSocialFanz and host of the FOMOFanz podcast. 

Show notes: https://www.socialmediaexaminer.com/231

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 06, 2017
How to Build Raving Fans in Unconventional Ways
00:51:22

Do you want enthusiastic fans? Looking for unique ways to engage your audience?

In this episode, I interview Pat Flynn, the founder of SmartPassiveIncome.com, a website dedicated to helping people start businesses. 

Show notes: https://www.socialmediaexaminer.com/230

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 30, 2016
Advanced Blogging: How to Make Your Blog Serve Your Business
00:42:37

Do you have a blog? Want to supercharge your content and increase email subscribers?

In this episode, I interview Darren Rowse, one of the world's leading experts on blogging. He's the founder of two popular blogs: Digital Photography School and ProBlogger. 

Show notes: https://www.socialmediaexaminer.com/229

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 23, 2016
How Snapchat and Periscope Can Grow a Business
00:39:57

Do you want to use Snapchat for business? Wondering how to incorporate your brand into live stories?

In this episode, I interview John Kapos, part of a long family line of chocolatiers who have run Perfection Chocolates in Australia since 1939. 

Show notes: https://www.socialmediaexaminer.com/228

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 16, 2016
The Social Media Examiner Story: From Blog to Conference
00:46:54

Wonder how the Social Media Examiner blog got started? Interested in how we grew a live conference from an online publication?

In this episode, Ray Edwards of The Ray Edwards Show takes the mic to get the backstory on how Social Media Examiner went from publishing a blog to hosting a live conference. 

Show notes: https://www.socialmediaexaminer.com/227

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 09, 2016
How to Grow a Business Using YouTube
00:40:29

Do you want to use YouTube for business? Want to learn how to script and produce YouTube videos for your business? 

In this episode, I interview Sunny Lenarduzzi, a video marketing expert. Previously she was a TV news reporter and the host of the Social Update from Hootsuite. 

Show notes: https://www.socialmediaexaminer.com/226

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 02, 2016
How to Sell on Instagram
00:44:44

Is your business on Instagram? Do you want to use Instagram as a revenue stream?

In this episode, I interview Jasmine Star, a professional photographer who specializes in Instagram marketing. She starts with law school, transitions to photography, and ultimately goes to Instagram.

Show notes: https://www.socialmediaexaminer.com/225

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 25, 2016
Email Sales Funnels: How to Automate Your Sales
00:48:07

Do you have an automated way to market to your email list? Are you thinking of creating a sales funnel?

In this episode, I interview Yaro Starak, a blogging expert who specializes in helping people turn their blogs into profitable businesses. 

Show notes: https://www.socialmediaexaminer.com/224

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 18, 2016
Facebook Live: Fuel All of Your Content With Live Video
00:54:40

Do you broadcast on Facebook Live? Want to discover how to use your videos to create more content?

In this episode, I interview Chalene Johnson, a lifestyle expert, author of Push, and host of two top podcasts: Build Your Tribe and The Chalene Show. 

Show notes: https://www.socialmediaexaminer.com/223

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 11, 2016
Conversion Optimization: How to Split Test Your Way to Success
00:42:19

Want to get more leads and subscribers? Have you considered optimizing your opt-in forms?

In this episode, I interview Chris Dayley, who is the VP of site testing and optimization at Disruptive Advertising, an agency that specializes in site testing and analytics. 

Show notes: https://www.socialmediaexaminer.com/222

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 04, 2016
360 Video for Marketers: What You Need to Know
00:45:31

Have you tried producing 360 video? Want to discover how to create immersive, sharable 360 video?

In this episode, I interview Ryan Anderson Bell of VRScout, a firm that connects Hollywood to virtual reality. Bell is the director of Help Erase Project, a 360 video documentary made to raise awareness of child trafficking. 

Show notes: https://www.socialmediaexaminer.com/221

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 28, 2016
Instagram Ads: What Marketers Need to Know
00:36:32

Are you active on Instagram? Have you considered experimenting with ads?

In this episode, I interview Jenn Herman, a social media consultant and Instagram expert. She authored an eBook called, How to Run a Successful Instagram Ad. 

Show notes: https://www.socialmediaexaminer.com/220

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 21, 2016
LinkedIn Ads: What Marketers Need to Know
00:36:39

Do you advertise on LinkedIn? Have you considered LinkedIn advertising and want to learn more?

In this episode, I interview AJ Wilcox, a LinkedIn ad expert. His agency, B2Linked, specializes in business-to-business advertising and lead generation on LinkedIn. 

Show notes: https://www.socialmediaexaminer.com/219

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 14, 2016
Influence and Persuasion: New Insights From Robert Cialdini
00:39:34

Do you want to persuade more people to become customers? Wondering what the latest science on influence and persuasion has to say?

In this episode, I interview Robert Cialdini, author of Influence and CEO of Influence at Work, a company that provides speakers and training on behavioral psychology and influence in business. 

Show notes: https://www.socialmediaexaminer.com/218

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 07, 2016
List Building: How to Grow Your Email List Using Facebook Live
00:42:04

Do you want a bigger email list? Looking for list building techniques?

In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. 

Show notes: https://www.socialmediaexaminer.com/217

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 30, 2016
Twitter Ads: How to Advertise With Twitter
00:36:53

Are you curious about Twitter ads? Want to discover the benefits of Twitter advertising?

In this episode, I interview Neal Schaffer, author of Maximize Your Social and co-founder of the Social Tools Summit. Neal also runs PDCA Social, a social media agency. 

Show notes: https://www.socialmediaexaminer.com/216

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 23, 2016
Promoted Pins: How to Advertise on Pinterest
00:39:37

Do you use Pinterest promoted pins? Want to discover how they work?

In this episode, I interview Vincent Ng, president of MCNG Marketing and author of Pinterest to Profits with Pintalysis. Vincent helps businesses succeed with Pinterest marketing and visual social media.

Show notes: https://www.socialmediaexaminer.com/215

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 16, 2016
Starting a YouTube Channel: How to Achieve YouTube Growth
00:47:51

Do you have a YouTube channel? Want to optimize it to get more subscribers?

In this episode, I interview Tim Schmoyer, founder of Video Creators, a YouTube channel and website that helps people grow their YouTube subscribers. 

Show notes: https://www.socialmediaexaminer.com/214

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 09, 2016
Facebook Split Testing: How to Make Your Ads Better
00:41:18

Do you run Facebook ads? Have you tried split testing?

In this episode, I interview Andrea Vahl, a Facebook marketing expert. She's co-author of Facebook Marketing All-in-One for Dummies and co-founder of the Social Media Manager School. 

Show notes: https://www.socialmediaexaminer.com/213

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 02, 2016
Video Production: How to Create Quality Videos Quickly
00:45:18

Do you create videos for your fans and followers? Want to improve the quality?

Today, Roberto Blake is with us to explore how quality videos are produced.  He is a visual and video marketing expert, and has a popular YouTube channel where he teaches YouTube marketing and video editing. 

Show notes: https://www.socialmediaexaminer.com/212

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 26, 2016
Selling With Story: How to Make Your Customer the Hero
00:45:40

Do you know what your customers really want? Want to discover how to share the solution they want and need in terms they understand?

In this episode, I interview Donald Miller, a story for business expert. He's CEO of StoryBrand, which helps businesses clarify messaging via workshops and consulting. 

Show notes: https://www.socialmediaexaminer.com/211

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 19, 2016
How to Connect With Traditional Media Influencers
00:45:57

Are you seen as an expert in your industry? Want to develop relationships with the media to become a go-to expert?

In this episode, I interview Josh Elledge, a consumer advocate and founder of SavingsAngel.com, a site dedicated to consumer savings. 

Show notes: https://www.socialmediaexaminer.com/210

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Aug 12, 2016
Customer Advocacy: How to Get People to Talk About Your Company
00:44:40

Are your customers advocates for your brand or business? Want to improve customer satisfaction and advocacy? 

Joey Coleman joins us today. He's a customer advocacy consultant and coach who has worked with Hyatt Hotels, NASA, and Zappos. 

Show notes: https://www.socialmediaexaminer.com/209

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Aug 05, 2016
Twitter Analytics: How to Know if Your Twitter Marketing Works
00:41:26

Do you review your Twitter Analytics? Want to use them to improve your Twitter marketing?

In this episode, I interview Ian Cleary, a social tech expert. His blog, RazorSocial.com, placed in our Top 10 Social Media Blogs four years in a row. 

Show notes: https://www.socialmediaexaminer.com/208

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Jul 29, 2016
Facebook Ad Changes: What Marketers Need to Know
00:47:59

Do you run Facebook ads? Are you familiar with the latest changes?

In this episode, I interview Jon Loomer, a marketing expert who specializes in Facebook advertising. Jon is host of the Social Media Pubcast and blogs at JonLoomer.com. 

Show notes: https://www.socialmediaexaminer.com/207

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Jul 22, 2016
Live Video: Creative Ways to Do a Live Show on Facebook
00:46:42

Do you broadcast live video? Have you considered hosting a regular show on Facebook Live? 

In this episode, I interview Disney expert Lou Mongello, author of multiple books and audio guides for visitors to Disney theme parks. He hosts the popular WDW Radio podcast and also broadcasts a live show on Facebook.

Show notes: https://www.socialmediaexaminer.com/206

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Jul 15, 2016
Smartphone Video Excellence: How to Film Like a Pro
00:45:10

Do you record videos with your smartphone? Want to make them look really professional?

In this episode, I interview Justin Brown, a video professional who specializes in helping marketers look great on camera. He's been a coach, producer, and cameraman for 25 years, specializing in extreme sports. 

Show notes: https://www.socialmediaexaminer.com/205

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Jul 08, 2016
Twitter Chats: How Marketers Can Benefit From Twitter Chats
00:43:29

Do you participate in Twitter chats? Want to discover how to get the most out of them?

In this episode, I interview Madalyn Sklar, a Twitter marketing expert. She's host of the Twitter Smarter podcast and hosts a weekly Twitter chat at #TwitterSmarter. 

Show notes: https://www.socialmediaexaminer.com/204

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Jul 01, 2016
Facebook Instant Articles: How to Get Started
00:40:21

Have you seen Facebook Instant Articles? Are you curious about how to publish them?

In this episode, I interview Leslie Samuel, a blogging expert who runs BecomeABlogger.com. He's also the host of the Learning With Leslie podcast. 

Show notes: https://www.socialmediaexaminer.com/203

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 24, 2016
How to Get Your Videos to Perform in Search
00:40:48

Do you create YouTube videos? Want to get them seen?

In this episode, I interview Amy Schmittauer, a video marketing expert, public speaker, and host of the Savvy Sexy Social YouTube video series. 

Show notes: https://www.socialmediaexaminer.com/202

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 17, 2016
Influencer Marketing: What You Need to Know to Get Started
00:44:32

Does your company work with influencers? Want to incorporate influencers into your marketing?

In this episode, I interview Lee Odden, an influencer marketing expert. He's the author of Optimize, the CEO of TopRank Marketing, and his company produces TopRankBlog.com. 

Show notes: https://www.socialmediaexaminer.com/201

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Jun 10, 2016
Launch Strategy: A Case Study in How to Move People to Action
00:45:24

Are you planning to release a book, podcast, or other product? Want to make your launch a success?

In this episode I interview Michael Hyatt, author of Platform and co-author of the new book, Living Forward. He's also the host of the This Is Your Life podcast and he blogs at MichaelHyatt.com. 

Show notes: https://www.socialmediaexaminer.com/200

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 03, 2016
Instagram Algorithm: How Marketers Should Alter Their Strategy
00:45:24

Do you use Instagram to showcase your business? Have you heard about the new algorithm and other changes?

In this episode I interview Sue B. Zimmerman, the Instagram Gal. She's the author of an eBook, and has taught Instagram marketing for small businesses on CreativeLive. 

Show notes: https://www.socialmediaexaminer.com/199

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May 27, 2016
Content Creation Hacks: How to Quickly Produce Valuable Content
00:41:14

Do you create content for your business? Looking for an easier way to make your content work for you?

In this episode I interview Nick Westergaard, host of the On Brand Podcast and chief brand strategist at social and content agency, Brand Driven Digital.

Show notes: https://www.socialmediaexaminer.com/198

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May 20, 2016
Snapchat and Podcasting Growth: What the Research Reveals
00:40:24

Wondering if you should get into Snapchat? Is podcasting something you're considering?

In this episode I interview Tom Webster, vice president of strategy and marketing at Edison Research and co-host of the Marketing Companion podcast. 

Show notes: https://www.socialmediaexaminer.com/197

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 13, 2016
Social Media Visuals: How to Easily Create Visuals Without a Designer
00:46:25

Do you use visuals in your social media? Want tools and tips to help you create images?

In this episode I interview Donna Moritz. Donna is a visual marketing expert, and her blog Socially Sorted was recognized as one of Social Media Examiner's Top 10 Social Media Blogs in 2015 and 2016.

Show notes: https://www.socialmediaexaminer.com/196 

 

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May 06, 2016
Google AMP: What Bloggers Need to Know
00:45:39

Have you heard of Google AMP? Want to know how it will impact your blog?

In this episode I interview Leslie Samuel, who runs BecomeABlogger.com, where he teaches people how to blog with purpose. He's also host of the Learning With Leslie podcast.

Show notes: https://www.socialmediaexaminer.com/195

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 29, 2016
Pinterest Tactics: How to Grow Your Pinterest Following and Your Traffic
00:40:39

Do you post on Pinterest? Want to shake up your strategy?

To discover what, how, and when to post on Pinterest, I interview Jeff Sieh, founder of ManlyPinterestTips.com and host of the Manly Pinterest Tips podcast. 

Show notes: https://www.socialmediaexaminer.com/194

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 22, 2016
Story for Business: How to Create Stories That Move People to Act
00:43:28

Do you use stories to engage your audience? Want to see how powerful stories can be?

In this episode I interview Park Howell, a brand story strategist who helps businesses grow through the power of stories. He also hosts the Business of Story podcast and performs workshops on stories for business. 

Show notes: https://www.socialmediaexaminer.com/193

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 15, 2016
The Art of Persuasion: How to Craft Words That Sell
00:46:33

Do your words sell? Want to sharpen your copywriting skills?

In this episode I interview Ray Edwards, author of Writing Riches and MoneyWords. He's host of The Ray Edwards Show. His latest book is called How to Write Copy That Sells: The Step-by-Step System for More Sales, to More Customers, More Often. 

Show notes: https://www.socialmediaexaminer.com/192

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 08, 2016
Blog Comments Revisited: Why Major Bloggers Are Turning Comments Back On
00:48:02

Do you have comments enabled on your blog? Have you ever turned them off?

In this episode I interview Michael Hyatt and Brian Clark. Michael is author of Platform and co-author of Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want. Brian is CEO of Rainmaker Digital, and founder of Copyblogger.

Show notes: https://www.socialmediaexaminer.com/191

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 01, 2016
Facebook Ads Strategy: How Marketers Need to Alter Their Techniques
00:40:14

Do you use Facebook ads? Want to learn the latest strategies?

In this episode I interview Rick Mulready, the host of the Art of Paid Traffic podcast. He's a Facebook Ads coach and has numerous courses on Facebook advertising, including the FB ADvantage. 

Show notes: https://www.socialmediaexaminer.com/190

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 25, 2016
Periscope: How Your Business Can Benefit From Live Video
00:44:51

Do you broadcast on Periscope? Want to use it to connect with and grow your audience? 

In this episode I interview Kim Garst, author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. Her agency Boom! Social helps businesses understand the selling side of social media.

Show notes: https://www.socialmediaexaminer.com/189

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 18, 2016
How Gary Vaynerchuk Turned a Video Series Into a Popular Book
00:39:38

Do you use videos to enhance your brand? Want to find ways to grow your business?

In this episode I interview Gary Vaynerchuk, CEO of VaynerMedia, host of the #AskGaryVee Show, and author of Jab, Jab, Jab, Right Hook, and #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness.

Show notes: https://www.socialmediaexaminer.com/188

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 11, 2016
Facebook Live: Why Live Video Matters for Marketers
00:44:07

Have you tried Facebook Live video broadcasting? Want to know what it means for your business? 

In this episode I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing. 

Show notes: https://www.socialmediaexaminer.com/187

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 04, 2016
16 Twitter Tools for Social Media Marketers
00:40:25

Do you use Twitter in your social media marketing? Want to be more efficient and productive on the platform?

In this episode I interview social tools expert Ian Anderson Gray. Ian blogs about social tools at Seriously Social, which can be found at iag.me. 

Show notes: https://www.socialmediaexaminer.com/186

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 26, 2016
Nurturing Leads With Social: How to Warm Up Your Following
00:39:50

Do you engage with your customers and prospects on social media? Want tactics to warm up your leads?

In this episode I interview Kim Walsh-Phillips, CEO of Elite Digital Group, a direct response social agency. She's also a columnist for Entrepreneur Magazine. 

Show notes: https://www.socialmediaexaminer.com/185

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 19, 2016
Snapchat Content Strategy: How Marketers Can Win With Snapchat
00:47:39

Are you on Snapchat? Want to know how to use it for marketing?

In this episode I interview Carlos Gil, the head of social media marketing at BMC Software and co-host of the Social 545 podcast. He's also an avid Snapchat user. 

Show notes: https://www.socialmediaexaminer.com/184

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 12, 2016
LinkedIn Mobile: What Marketers Need to Know
00:50:12

Have you tried the updated LinkedIn mobile app? Are you actively using LinkedIn to engage with your network?

In this episode I interview Viveka von Rosen, the world's leading LinkedIn marketing expert. She authored LinkedIn Marketing: An Hour a Day and is founder of Linked Into Business, a LinkedIn marketing consultancy. 

Show notes: https://www.socialmediaexaminer.com/183

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 05, 2016
Building Business Ideas That Succeed: How to Preflight Your Ideas
00:49:28

Do you have a great idea for a business? Is there a new product you want to create?

In this episode I interview Pat Flynn, the host of the Smart Passive Income Podcast, who blogs at smartpassiveincome.com and helps hundreds of thousands of entrepreneurs and aspiring entrepreneurs build their dream businesses. 

Show notes: https://www.socialmediaexaminer.com/182

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 29, 2016
Google Tag Manager: What Marketers Need to Know
00:40:11

Do you use tracking codes on your website? Have you heard of Google Tag Manager?

In this episode I interview Christopher Penn, the VP of Marketing Technology at Shift Communications. His book is titled Marketing Blue Belt and he's also a Google Analytics expert. 

Show notes: https://www.socialmediaexaminer.com/181

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 22, 2016
Dealing With Unhappy Customers: What Social Marketers Need to Know
00:41:25
Does your business respond to customers via social media? Are you prepared to deal with upset customers? In this episode I interview Jay Baer, the author of Youtility, co-host of the Social Pros Podcast and founder of Convince & Convert, an agency and blog focused on digital marketing.  Show notes: https://www.socialmediaexaminer.com/180 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 15, 2016
Social Media Evolution: What Does the Future of Social Marketing Look Like?
00:47:40

Are you amazed at how much social media has changed over the last few years? Want to discover what's next?

In this episode I interview Brian Solis, a principal analyst at the Altimeter Group. He's written eight books, including Engage and What's the Future of Business? 

Show notes: https://www.socialmediaexaminer.com/179

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 08, 2016
Is Blogging Dead? Building Your Content Home on Rented Land
00:53:40

Wondering what the future is for blogs? Is blogging dead? 

In this episode I interview Mitch Joel and Mark Schaefer. Mitch is president of Mirum, author of CTRL ALT Delete, and host of Six Pixels of Separation podcast. Mark Schaefer is a marketing consultant, author of The Content Code, co-host of The Marketing Companion podcast and a blogger at businessesGROW.com. 

Show notes: https://www.socialmediaexaminer.com/178

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 01, 2016
Accomplishing Goals: A Guide to Getting Stuff Done
00:47:09

Did you set goals for the new year? Want to be more successful setting and achieving your goals?

In this episode I interview John Lee Dumas, the host of Entrepreneur on Fire, a daily podcast where he interviews entrepreneurs. John has published over 1000 podcast interviews and discovered a lot along the way.

Show notes: https://www.socialmediaexaminer.com/177

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 24, 2015
Social Growth: How to Use Pinterest to Grow Your Following on Facebook, YouTube and Beyond
00:40:56

Are you active on Pinterest? Have you thought about using Pinterest to grow your other social networks?

In this episode I interview Natalie Jill, the founder of Natalie Jill Fitness, a site dedicated to health and fitness. She inspires women around the world with her videos and visual content.

Show notes: https://www.socialmediaexaminer.com/176

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 18, 2015
Social Customer Service: How to Care for Customers With Social Media
00:48:01

Does your business have a social customer service plan? Want to step up your customer service on social media?

In this episode I interview Dan Gingiss, former head of digital customer experience for Discover Card, co-host of the Focus on Customer Service podcast and head of digital marketing for Humana. 

Show notes: https://www.socialmediaexaminer.com/175

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 11, 2015
Missing Facebook Pages: What to Do When Facebook Takes Your Page Away
00:40:53

Do you know what to do if your Facebook page vanishes? Want to be ready when and if that day comes? 

In this episode I am joined by Erik Fisher, community manager of Social Media Examiner. Erik and I will explore what happened when our Facebook page disappeared. You'll discover what to do if the same thing happens to you. 

Show notes: https://www.socialmediaexaminer.com/174

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 04, 2015
Online Reviews: How to Respond to Fraudulent Reviews
00:41:57
Do people review your business online? Ever receive negative or fraudulent reviews? In this episode I interview Daniel Lemin, the founder of One Good Brand. He is also a strategist for Convince & Convert, and author of the book, Manipurated. Dan will explore online reviews and how to deal with bad and fraudulent reviews.  Show notes: https://www.socialmediaexaminer.com/173 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 27, 2015
YouTube Ads: What Marketers Need to Know About YouTube Advertising
00:53:14

Do you post videos on YouTube? Want to know what makes a video ad successful?

In this episode I interview Derral Eves, an expert in YouTube and video marketing. He's YouTube-certified in Audience Growth, AdWords, Google Analytics and Video Advertising. He's helped big and small businesses bring in more than 1 billion views collectively. 

Show notes: https://www.socialmediaexaminer.com/172

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 20, 2015
Blogging Tools: Apps to Better Manage Your Blog
00:42:21

Do you have a blog? Want to improve the content development, publishing and promotion processes?

In this episode I interview Ian Cleary, the social tools guy. His blog, RazorSocial.com has placed in our Top 10 Social Media Blogs 3 years in a row. He's also the founder of the Digital Influencer Club. 

Show notes: https://www.socialmediaexaminer.com/171

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 13, 2015
Instagram Strategy: How to Grow a Loyal Following With Instagram
00:48:30

Is your business on Instagram? Want to develop an engaged following?

In this episode I interview Nathan Chan, the publisher of Foundr magazine, a digital publication designed to help entrepreneurs succeed. He's also host of the Foundr podcast. 

Show notes: https://www.socialmediaexaminer.com/170

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 06, 2015
Podcast to Book Deal: How to Turn Your Passion Into Profit
00:42:38

Do you host a podcast or write a blog? Want to know what it takes to get a book deal?

In this episode I interview Lewis Howes, co-author of LinkedWorking (a book focused on LinkedIn) and Ultimate Webinar Marketing Guide. His podcast is called The School of Greatness (a top 100 podcast in iTunes). 

Show notes: https://www.socialmediaexaminer.com/169

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 30, 2015
YouTube Strategy: How to Plan Your YouTube Marketing Success
00:36:02

Do you create videos for your audience? Are you curious about what works on YouTube?

In this episode I interview Owen Hemsath, president of Videospot, a YouTube consultancy that helps authors and brands succeed on YouTube. Owen also writes on YouTube strategy for ReelSEO. 

Show notes: https://www.socialmediaexaminer.com/168

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 23, 2015
Blab.im: Why Your Business Should Consider Blab
00:41:15

Do you host live-streaming video? Want to hear about the latest live-casting technology?

In this episode I interview Joel Comm, the author of many books, including Twitter Power 3.0. He also is host of The Joel Comm Show and he's all in on Blab!

Show notes: https://www.socialmediaexaminer.com/167

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 16, 2015
Networking on LinkedIn: How to Build a Powerful Network Using LinkedIn
00:40:29

Are you active on LinkedIn? Want to use it to connect with potential partners and prospects? 

In this episode I interview Stephanie Sammons, a social media strategist who specializes in LinkedIn. She's written extensively for Social Media Examiner about LinkedIn. 

Show notes: https://www.socialmediaexaminer.com/166

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 09, 2015
The Art of Story: How to Captivate an Audience
00:52:03

Do you give presentations or speak to clients? Want to illustrate your knowledge with better stories?

In this episode I interview Michael Port, the author of NYT best seller: Book Yourself Solid. He also teaches workshops called Heroic Public Speaking, where he applies the craft of acting to public speaking.

Show notes: https://www.socialmediaexaminer.com/165

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 02, 2015
Instagram Images: How to Stand Out on Instagram
00:41:29

Is your business on Instagram? Are you curious about what to post?

In this episode I interview Peg Fitzpatrick, the co-author of The Art of Social Media: Power Tips for Power Users, which she wrote with Guy Kawasaki. She is also a social media strategist and an expert in visual marketing. 

Show notes: https://www.socialmediaexaminer.com/164

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 25, 2015
Facebook Advertising 101: How to Get Started With Facebook Ads
00:44:33

Are you considering running Facebook ads? Have you tried Facebook ads but have had little success?

In this episode I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. She's also the former Facebook community manager for Social Media Examiner.

Show notes: https://www.socialmediaexaminer.com/163

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 18, 2015
Analyzing Your Content With Google Analytics: How to Know What Works
00:47:49

Do you study your website's Google Analytics? Want to go beyond reporting what you see?

In this episode I interview Andy Crestodina, author of Content Chemistry (3rd edition) and co-founder of Orbit Media (a Chicago-based web design agency). Andy is a Google Analytics expert.

Show notes: https://www.socialmediaexaminer.com/162

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 03, 2015
Getting Attention: The Science of Being Captivating Online
00:36:06

Do you want to bring more attention to your business or product? Want to find out what inspires people to take notice?

In this episode I interview Ben Parr, the former co-editor for Mashable. He's also the co-founder of DominateFund—invest in great companies. His new book is called Captivology: The Science of Capturing People's Attention. 

Show notes: https://www.socialmediaexaminer.com/160

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 28, 2015
Finding Your Spoken Voice: How to Become Believable
00:55:41

Do you talk on podcasts or in video? Want to be more comfortable in front of the microphone?

In this episode I interview David H. Lawrence XVII, an actor and voice talent. You may know him as the evil Puppet Master in the Heroes TV show.

Show notes: https://www.socialmediaexaminer.com/161

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 26, 2015
Content for Business: How to Build Your Business on a Solid Content Foundation
00:47:43

Do you have a great idea for a business? Wondering if content marketing will help move the needle?

In this episode I interview Joe Pulizzi, founder of the Content Marketing Institute, author of the book Epic Content Marketing and the founder of Content Marketing World, the leading conference for content marketers. 

Show notes: https://www.socialmediaexaminer.com/159

 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 21, 2015
Online Security for Business: What Marketers Need to Know
00:55:09

Is your online identity secure? Are you concerned about hackers?

In this episode I interview Chalene Johnson and Darren Natoni. Chalene is a fitness celebrity, author of the book Push and has large followings on Instagram and Facebook. Darren is a former special agent with the DEA who specializes in online security. He's also the chief technology officer for Shaun T, a fitness celebrity with millions of followers. 

Show notes: https://www.socialmediaexaminer.com/158

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 14, 2015
Thought Leadership: How to Remain Top of Mind in Your Industry
00:51:33

Do you consider yourself a thought leader? Want to know what it takes to become a guest on a major podcast or a speaker at large events?

In this episode I interview Phil Mershon, director of events at Social Media Examiner. This show is the official third anniversary of the Social Media Marketing podcast. Phil and I will explore how we pick the thought leaders in our industry for our conferences and podcast. 

Show notes: https://www.socialmediaexaminer.com/157

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 07, 2015
Online Reviews for Local Businesses: What Marketers Need to Know
00:40:53

Do you own or manage a local business? Are you leveraging the full power of online reviews?

In this episode I interview Martin Shervington, one of the world's leading experts on Google+ and Google for Business. As a trainer, speaker and consultant, he helps marketers understand how to best utilize Google's services.

Show notes: https://www.socialmediaexaminer.com/156

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 31, 2015
Pinterest Marketing: How to Succeed on Pinterest
00:44:05